本文關(guān)鍵詞：奧泰綠園海綿有限公司的VI設(shè)計(jì)　出處：《南昌大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：如今，由于社會(huì)市場(chǎng)經(jīng)濟(jì)和全球經(jīng)濟(jì)一體化的壓力的影響，各個(gè)企業(yè)開始將研究企業(yè)經(jīng)營之道，，獲取高收益的手段作為其發(fā)展的首要任務(wù)，但這個(gè)首要任務(wù)的實(shí)現(xiàn)還需依賴其良好的社會(huì)公眾形象。一個(gè)健康成熟企業(yè)的重要標(biāo)志就是擁有良好的企業(yè)形象，良好的企業(yè)形象還有助于獲得消費(fèi)者的認(rèn)可和信賴。本篇論文主要通過查找與視覺識(shí)別系統(tǒng)設(shè)計(jì)相關(guān)的資料，剖析其與企業(yè)品牌奧發(fā)展之間的關(guān)系，結(jié)合奧泰綠園海綿有限公司的實(shí)際情況對(duì)其整體形象進(jìn)行一套完整的VI設(shè)計(jì)。主要內(nèi)容包括“VI視覺識(shí)別系統(tǒng)設(shè)計(jì)與奧泰綠園公司現(xiàn)狀”，“奧泰綠園公司VI設(shè)計(jì)探索和研究”，“奧泰綠園公司形象VI設(shè)計(jì)的導(dǎo)入與實(shí)施”三大部分。同時(shí)結(jié)合奧泰綠園海綿有限公司實(shí)際的經(jīng)濟(jì)管理和經(jīng)濟(jì)效益等方面考察，了解VI設(shè)計(jì)對(duì)奧泰綠園海綿有限公司發(fā)展的重要性。奧泰綠園海綿有限公司沒有一套完整的VI系統(tǒng)，公司的發(fā)展和形象力的提高需要視覺形象識(shí)別系統(tǒng)來推動(dòng)和促進(jìn)，這樣還有利于加強(qiáng)員工凝聚力的提高，有利于企業(yè)品牌戰(zhàn)略的實(shí)施。 奧泰綠園海綿有限公司的視覺形象識(shí)別設(shè)計(jì)系統(tǒng)應(yīng)切實(shí)導(dǎo)入并且實(shí)施到企業(yè)的各個(gè)環(huán)節(jié)中發(fā)揮強(qiáng)大的推動(dòng)力。奧泰綠園海綿有限公司的VI設(shè)計(jì)在導(dǎo)入實(shí)施過程中，要配合公司的品牌戰(zhàn)略計(jì)劃，在實(shí)施過程中，各個(gè)部門人員的品牌意識(shí)應(yīng)加強(qiáng)，以防止奧泰綠園海綿有限公司的視覺識(shí)別系統(tǒng)在實(shí)施導(dǎo)入過程中的隨意性，同時(shí)要嚴(yán)格按照VI設(shè)計(jì)手冊(cè)的規(guī)定執(zhí)行，在具體事項(xiàng)的操作實(shí)施中嚴(yán)格遵守規(guī)定，從而充分發(fā)揮奧泰綠園海綿有限公司VI視覺識(shí)別設(shè)計(jì)的優(yōu)勢(shì)把企業(yè)的經(jīng)營理念和企業(yè)精神體現(xiàn)出來，并更好地為企業(yè)的經(jīng)營和發(fā)展服務(wù)。
[Abstract]:Now, because of the influence of social market economy and global economic integration pressure, various enterprises began to study the way of enterprise management, to get a high income means as its primary task of development, but the primary task is to rely on the good public image. An important symbol of a mature enterprise is to have good health the corporate image, good corporate image also helps to get the recognition and trust of consumers. This paper mainly through the search and visual recognition system design and related information, analyze the relationship between the development and the enterprise brand Austria, combined with the actual situation of Al Luyuan sponge Co Ltd was a complete set of VI design on the whole the main contents include the image. The "status quo" VI visual recognition system design and othee Luyuan company, "Al Luyuan company VI design exploration and research", "Al Green The introduction and implementation of the image design of VI garden three parts. Combined with the actual othee Luyuan sponge Co Ltd of economic management and economic benefits and other aspects, understand the importance of VI design of Al Development Co. Ltd.. Luyuan sponge sponge Co. Luyuan Al is not a complete set of VI system, the development of the company and the image of the force the need to improve the visual image recognition system to promote, this is also beneficial to strengthen improve staff cohesion, which is conducive to the implementation of brand strategy of enterprises.
The visual image recognition system design othee Luyuan sponge Co Ltd should be effectively import and implementation in all businesses to play a strong driving force. Al VI Design Co. Ltd. in Luyuan sponge implementation process, to cooperate with the company's brand strategy, in the implementation process, all departments should strengthen brand awareness. In order to prevent the arbitrariness of the import process in the implementation of visual identification system othee Co. Luyuan sponge, and in strict accordance with the provisions of the implementation of VI design manual, in the implementation of specific matters in strict compliance with the provisions, so as to make full use of visual design of VI al Luyuan sponge Company Limited. The company's business philosophy and corporate the spirit embodied, and better for enterprise management and development services.

【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB47;F426.8

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 齊蔚霞;廣告意義的生成與轉(zhuǎn)移[J];當(dāng)代傳播;2004年04期

本文編號(hào)：1380186