【摘要】：世界茶葉消費量逐年增加,面對良好的發(fā)展前景,我國茶產(chǎn)業(yè)存在著明顯的資源優(yōu)勢,但在技術(shù)、創(chuàng)新等層面與國際先進(jìn)水平尚存在較大差距。茶產(chǎn)業(yè)具有顯著的區(qū)域性分布特征,對茶產(chǎn)業(yè)劃分區(qū)域研究是提高我國茶產(chǎn)業(yè)綜合競爭力的基礎(chǔ),因此省域茶產(chǎn)業(yè)競爭力研究具有重要的理論意義和實際價值。本文來源于2013年湖北省教育廳人文社會科學(xué)研究重點項目(13d063),也是2015年湖北省教育廳人文社會科學(xué)研究重點項目(湖北省茶產(chǎn)業(yè)競爭力評價及提升對策研究)的前期研究成果。采用定性分析與定量分析、規(guī)范分析與實證分析相結(jié)合的方法,以實證分析為主,圍繞我國省域茶產(chǎn)業(yè)競爭力評價與提升這一主題展開研究工作。首先,結(jié)合相關(guān)競爭力理論與茶產(chǎn)業(yè)特點,構(gòu)建了省域茶產(chǎn)業(yè)競爭力評價的五力模型及指標(biāo)體系,并選取15個省份為樣本,對其茶產(chǎn)業(yè)競爭力評價分析,提出了我國茶產(chǎn)業(yè)發(fā)展的四種類型,即產(chǎn)業(yè)鏈下游發(fā)展不足型、產(chǎn)業(yè)鏈上下游發(fā)展不匹配型、全產(chǎn)業(yè)鏈發(fā)展不良型和產(chǎn)業(yè)鏈發(fā)展良好型;接著,從種植業(yè)、加工業(yè)和貿(mào)易三個方面對省域茶產(chǎn)業(yè)進(jìn)行了產(chǎn)業(yè)鏈階段分析,其中以茶加工業(yè)為重點研究對象,指出我國茶加工業(yè)省域發(fā)展水平不一,影響因素多樣,存在技術(shù)欠缺、規(guī)模不合理等多重問題;隨后,采用結(jié)構(gòu)方程模型,從消費者視角提出了茶葉區(qū)域品牌競爭力的影響因素,將之大致分為兩類,即品質(zhì)體驗與文化體驗,其中文化體驗的影響路徑系數(shù)略高于品質(zhì)體驗;最后,基于我國省域茶產(chǎn)業(yè)發(fā)展的類型劃分與階段分析結(jié)果,從制約因素與比較優(yōu)勢視角提出了省域茶產(chǎn)業(yè)競爭力的提升路徑。
[Abstract]:The consumption of tea in the world is increasing year by year. In the face of the good prospect of development, the tea industry in China has obvious resource advantages, but there is still a big gap between the tea industry and the international advanced level in terms of technology, innovation and so on. Tea industry has obvious regional distribution characteristics. The research on the division of tea industry is the basis to improve the comprehensive competitiveness of tea industry in China. Therefore, the study of tea industry competitiveness in provincial areas has important theoretical significance and practical value. This paper is based on the key Humanities and Social Sciences Research Project (13d063) of Hubei Provincial Education Department in 2013. It is also the preliminary research result of the key research project of humanities and social sciences of Hubei Provincial Education Department in 2015 (the evaluation of Hubei tea industry competitiveness and the countermeasures of promoting tea industry). With the methods of qualitative and quantitative analysis, normative analysis and empirical analysis, this paper focuses on the theme of evaluating and promoting the competitiveness of tea industry in provincial areas of China. First of all, combined with the theory of relevant competitiveness and the characteristics of tea industry, this paper constructs a five-force model and index system for evaluating the competitiveness of tea industry in provincial areas, and selects 15 provinces as samples to evaluate and analyze the competitiveness of tea industry. Four types of tea industry development in our country are put forward, that is, the underdevelopment of downstream industry chain, the mismatch of upstream and downstream development of industry chain, the bad development of whole industry chain and the good development of industry chain. Then, this paper analyzes the stage of tea industry in the province from three aspects of planting, processing and trade, and points out that the development level of tea processing industry in China is different and the influencing factors are various. There are many problems, such as lack of technology, unreasonable scale and so on; Then, by using the structural equation model, this paper puts forward the influencing factors of tea regional brand competitiveness from the perspective of consumers, and divides them into two categories: quality experience and cultural experience, in which the influence path coefficient of cultural experience is slightly higher than that of quality experience; Finally, based on the analysis of the types and stages of tea industry development in China, the paper puts forward the way to enhance the competitiveness of tea industry from the perspective of constraints and comparative advantages.
【學(xué)位授予單位】：武漢輕工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F326.12

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