【摘要】：本文簡要記錄和描述了聶家莊泥塑的傳統(tǒng)經(jīng)營方式,包括生產(chǎn)組織形式、生產(chǎn)時間安排、銷售方式與市場范圍等。在當(dāng)今工業(yè)化進(jìn)程的社會背景下,作為兒童玩具的聶家莊泥塑事實上已經(jīng)衰亡。要想令其繼續(xù)傳承、發(fā)展和創(chuàng)造經(jīng)濟價值,必須進(jìn)行脫胎換骨式的產(chǎn)業(yè)轉(zhuǎn)型。作為文化產(chǎn)品的聶家莊泥塑,應(yīng)該將原來以量取勝的粗放型經(jīng)營模式轉(zhuǎn)變?yōu)橐再|(zhì)取勝的集約型經(jīng)營模式,以提高產(chǎn)品的經(jīng)濟附加值。在產(chǎn)業(yè)轉(zhuǎn)型過程中,還應(yīng)注意把握市場開發(fā)與保護(hù)文化多樣性之間的平衡,無論制作工藝還是表現(xiàn)題材都應(yīng)該堅守住民間風(fēng)格,不能在潮流中迷失自我。
[Abstract]:This paper briefly records and describes the traditional management of Nie Jiazhuang clay sculpture, including production organization, production time arrangement, sales mode and market scope, etc. Under the background of industrialization, Nie Jiazhuang clay statue, as a toy for children, has actually declined. In order to continue to inherit, develop and create economic value, we must carry on the transformation of industry. As a cultural product, Nie Jiazhuang clay sculpture should change the original extensive management mode which won by quantity into the intensive management model of winning by quality in order to improve the economic added value of the products. In the process of industrial transformation, we should also pay attention to the balance between market development and protection of cultural diversity, whether the production process or performance of the theme should adhere to folk style, can not be lost in the trend of self.
【作者單位】： 濰坊職業(yè)學(xué)院;
【基金】：山東省2014年度“傳統(tǒng)文化與經(jīng)濟社會發(fā)展”專項課題(項目編號:Z2014098)階段性研究成果
【分類號】：J314.7
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本文編號：2339800