【摘要】：中醫(yī)藥自古以來都是中國的民族瑰寶,中藥產(chǎn)業(yè)屬于二十一世紀(jì)朝陽產(chǎn)業(yè)。巴州區(qū)中藥材種植歷史悠久、資源種類繁多、品質(zhì)優(yōu)良,獨(dú)特的自然條件和現(xiàn)代的社會資源條件為中藥產(chǎn)業(yè)的發(fā)展奠定了基礎(chǔ),通過多年的發(fā)展和實(shí)踐,巴州區(qū)立足自身?xiàng)l件與發(fā)展實(shí)際,將中藥產(chǎn)業(yè)作為地方發(fā)展的重要產(chǎn)業(yè),在“十三五”開局更是將中藥產(chǎn)業(yè)定位為全區(qū)的主導(dǎo)產(chǎn)業(yè),并出臺了具體的產(chǎn)業(yè)發(fā)展意見。招商引資是促進(jìn)地方經(jīng)濟(jì)增長的重要手段,科學(xué)合理的招商引資有利于調(diào)整產(chǎn)業(yè)結(jié)構(gòu)、推動(dòng)技術(shù)創(chuàng)新與進(jìn)步、帶動(dòng)勞動(dòng)力就業(yè)、提高人民生活水平和城市經(jīng)濟(jì)發(fā)展水平。中藥產(chǎn)業(yè)作為巴州區(qū)四大農(nóng)業(yè)之首,其發(fā)展更是離不開招商引資。本文在歸納與借鑒國內(nèi)外有關(guān)中藥產(chǎn)業(yè)發(fā)展、招商引資、招商引資戰(zhàn)略相關(guān)理論及其應(yīng)用研究的基礎(chǔ)上,結(jié)合工作實(shí)踐經(jīng)驗(yàn),按照“現(xiàn)狀、問題分析——環(huán)境分析——戰(zhàn)略選擇——對策建議”的結(jié)構(gòu),立足巴州區(qū)中藥產(chǎn)業(yè)招商引資現(xiàn)狀,發(fā)現(xiàn)目前存在著招引項(xiàng)目少、涉及領(lǐng)域窄、建設(shè)進(jìn)度慢、道地藥材優(yōu)勢發(fā)揮不充分等問題,主要是由中藥產(chǎn)業(yè)招商引資任務(wù)不明、獎(jiǎng)懲制度不健全、考核制度不完善、過度追求招大引強(qiáng)、渠道單一等原因造成。從問題出發(fā),運(yùn)用SWOT分析方法,對巴州區(qū)中藥產(chǎn)業(yè)招商引資的內(nèi)部優(yōu)勢與劣勢、外部機(jī)會與威脅進(jìn)行分析,并在此基礎(chǔ)上采用專家評分法,構(gòu)建IFE-EFE要素評價(jià)矩陣,確定巴州區(qū)中藥產(chǎn)業(yè)招商引資應(yīng)選擇SO+WO戰(zhàn)略。立足巴州區(qū)實(shí)際,結(jié)合分析結(jié)果,本文提出現(xiàn)階段巴州區(qū)中藥產(chǎn)業(yè)招商引資應(yīng)該實(shí)施“政府主體、政策激勵(lì)、工業(yè)主導(dǎo)、三產(chǎn)并進(jìn)”的積極主動(dòng)的擴(kuò)張性戰(zhàn)略,并對巴州區(qū)中藥產(chǎn)業(yè)招商引資工作提出了完善制度保障；加大對外宣傳力度,提高對外知名度；做強(qiáng)產(chǎn)業(yè)基礎(chǔ)；優(yōu)化投資環(huán)境；立足資源承接產(chǎn)業(yè)轉(zhuǎn)移,依托鄉(xiāng)情回引創(chuàng)業(yè)；健全招商網(wǎng)絡(luò),專業(yè)化招商；招商引資與招才引智結(jié)合的建議。
[Abstract]:Chinese medicine has been the national treasure of China since ancient times, and the Chinese medicine industry belongs to the sunrise industry of 21 century. Bazhou District has a long history of Chinese herbal medicine planting, a wide variety of resources, excellent quality, unique natural conditions and modern social resources conditions, which have laid the foundation for the development of traditional Chinese medicine industry through many years of development and practice. Based on its own conditions and development reality, Bazhou District regards the traditional Chinese medicine industry as an important industry for local development. At the beginning of the 13th Five-Year Plan, it positioned the traditional Chinese medicine industry as the leading industry in the whole region, and put forward specific suggestions for the development of the industry. Attracting investment is an important means to promote local economic growth. A scientific and reasonable investment promotion is beneficial to adjust the industrial structure, promote technological innovation and progress, promote the employment of labor force, improve people's living standards and the level of urban economic development. As the first of the four major agriculture in Bazhou District, the development of traditional Chinese medicine industry is inseparable from attracting investment. On the basis of summing up and drawing lessons from the relevant theories and applied research on the development of traditional Chinese medicine industry at home and abroad, the strategy of attracting investment and combining the practical experience of work, according to the present situation, The structure of problem analysis-environmental analysis-strategic choice-countermeasures and suggestions. Based on the present situation of Chinese medicine industry in Bazhou District, it is found that there are fewer attracting projects, narrower fields and slower construction progress. The problems such as insufficient exertion of the advantages of traditional Chinese medicine are mainly caused by the unclear task of attracting investment from the traditional Chinese medicine industry, the imperfect reward and punishment system, the imperfect examination system, the excessive pursuit of recruiting and attracting strength, the single channel and so on. Starting from the problem, using SWOT analysis method, this paper analyzes the internal advantages and disadvantages, external opportunities and threats of the traditional Chinese medicine industry in Bazhou district. On the basis of the analysis, the evaluation matrix of IFE-EFE elements is constructed by using the expert scoring method. SO WO strategy should be selected to attract investment from traditional Chinese medicine industry in Bazhou district. Based on the reality of Bazhou District and the result of analysis, this paper puts forward that the active expansionary strategy of "government main body, policy incentive, industry leading, three industries advancing together" should be implemented in the present stage of traditional Chinese medicine industry in Bazhou district. And put forward the perfect system guarantee to the traditional Chinese medicine industry of Bazhou district to attract investment; Strengthen the publicity, improve the visibility; strengthen the industrial base; optimize the investment environment; based on resources to undertake industrial transfer, rely on the local conditions to start a business; improve the investment network, professional investment; The suggestion of the combination of investment and talent.
【學(xué)位授予單位】：四川農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F426.72

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