【摘要】：云南新華村是蜚聲海內(nèi)外的"中國(guó)民俗文化村"。新華村白族依托獨(dú)具特色的民族傳統(tǒng)手工藝,借助旅游產(chǎn)業(yè)發(fā)展的平臺(tái),大力發(fā)展銀器產(chǎn)業(yè),造就了"一品富裕千萬家"的局面。雖然如此,新華銀器產(chǎn)業(yè)發(fā)展目前也存在的諸多問題,如銀器質(zhì)量混雜、價(jià)格不規(guī)范、品牌意識(shí)淡薄、產(chǎn)品文化附加值不足等。新華銀器的進(jìn)一步發(fā)展必須做到"規(guī)范產(chǎn)品價(jià)格、做好質(zhì)量保證"、"深化集群品牌、提升整體競(jìng)爭(zhēng)力"、"拓寬銀器工藝旅游開發(fā)的縱深度、以旅游促進(jìn)產(chǎn)品銷售"、"增加銀器文化附加值、擴(kuò)大產(chǎn)品的文化內(nèi)涵","完善銀器銷售體系、擴(kuò)展產(chǎn)品銷售方式"。
[Abstract]:Yunnan Xinhua Village is famous at home and abroad, "Chinese Folk Culture Village." Relying on the unique traditional handicraft and the development platform of tourism industry, the Bai nationality of Xinhua Village vigorously developed the silver industry, and created the situation of "one pint is rich and ten million families". However, there are also many problems in the development of Xinhua silverware industry, such as mixed quality of silverware, non-standard price, weak brand awareness, insufficient added value of product culture and so on. The further development of Xinhua silverware must "standardize the price of products, do a good job of quality assurance", "deepen the cluster brand, enhance the overall competitiveness", "broaden the depth of the development of silverware craft tourism," To promote the sales of products by tourism, to increase the added value of silverware culture, to expand the cultural connotation of products, to perfect the sales system of silverware and to expand the sales modes of products.
【作者單位】： 中南民族大學(xué)民族學(xué)與社會(huì)學(xué)學(xué)院;三峽大學(xué)藝術(shù)學(xué)院;
【基金】：國(guó)家民委課題項(xiàng)目“西南地區(qū)少數(shù)民族傳統(tǒng)手工藝傳承與發(fā)展現(xiàn)狀調(diào)查研究”(MSY16014)
【分類號(hào)】：J526.1
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本文編號(hào)：2275909