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中國(guó)教育電視臺(tái)《中國(guó)藝考》節(jié)目的產(chǎn)業(yè)運(yùn)營(yíng)淺析

發(fā)布時(shí)間:2018-10-12 12:57
【摘要】:正互聯(lián)網(wǎng)的快速發(fā)展,沖擊著傳統(tǒng)電視媒體的產(chǎn)業(yè)模式,使電視的收視率漸漸走低。面對(duì)這些現(xiàn)狀,一些傳統(tǒng)電視媒體一方面開(kāi)始擁抱新媒體,紛紛建立起融媒體中心,另一方面又積極地進(jìn)行節(jié)目改版,重新策劃播出除新聞之外的其他節(jié)目形態(tài)及內(nèi)容,用新的思維模式構(gòu)建起電視節(jié)目與其他文化產(chǎn)業(yè)之間的橋梁。一、《中國(guó)藝考》節(jié)目的產(chǎn)業(yè)構(gòu)想如何建立電視節(jié)目與文化產(chǎn)業(yè)之間的緊密聯(lián)系,形成自己的商業(yè)模式,實(shí)現(xiàn)自動(dòng)"造血"功能,努力把電視節(jié)
[Abstract]:With the rapid development of the Internet, the traditional TV media industry model has been impacted, and the ratings of TV have gradually declined. In the face of these situations, some traditional television media have begun to embrace new media and set up media centers one after another. On the other hand, they have also been actively engaged in program revision and re-planning and broadcasting of other forms and contents of programs other than news. The new mode of thinking is used to build a bridge between TV programs and other cultural industries. First, how to establish the close relationship between TV programs and cultural industries, form their own business model, realize the automatic "hematopoiesis" function, and try their best to put the TV festival into practice.
【作者單位】: 首都師范大學(xué)科德學(xué)院;
【分類號(hào)】:G222-F


本文編號(hào):2266197

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