本文選題：漫威 + 媒介融合�。� 參考：《西南大學(xué)》2016年碩士論文

【摘要】：在數(shù)字技術(shù)的驅(qū)動下,媒介融合已經(jīng)成為眾媒介產(chǎn)業(yè)中的熱點(diǎn)話題,電影產(chǎn)業(yè)的勃興,其研究也延伸至諸多電影文本外領(lǐng)域。本文致力于歸納美國電影娛樂公司漫威(Marvel)與美國電影產(chǎn)業(yè)的媒介融合問題,以漫威公司的跨媒介實(shí)踐為基點(diǎn),分析媒介融合給美國電影產(chǎn)業(yè)帶來的從電影的文本到電影生產(chǎn)制作、發(fā)行放映以及電影消費(fèi)方式和觀影體驗(yàn)等諸多改變和影響,試圖呈現(xiàn)一種電影產(chǎn)業(yè)發(fā)展的新面貌。論文主要分為“漫威的媒介融合”、“漫威的跨媒介實(shí)踐”、“產(chǎn)業(yè)平臺的媒介融合”、“市場的回應(yīng)”四個板塊�！奥拿浇槿诤稀币悦浇槿诤系膬�(nèi)容融合與跨媒介敘事為基礎(chǔ),分析漫威如何通過跨媒介的敘事方式,利用自身的故事內(nèi)容在多種媒體平臺上流動,建構(gòu)起以電影為中心,多種媒介協(xié)作敘事的統(tǒng)一故事世界。由于這種跨平臺的內(nèi)容流動,推動漫威尋求電影與漫畫、電影與游戲以及電影與電視劇多種產(chǎn)業(yè)之間的實(shí)踐與合作,為論文的第二板塊。產(chǎn)業(yè)中產(chǎn)業(yè)平臺的媒介融合是第三板塊討論的主要內(nèi)容,重點(diǎn)分析電影超越傳統(tǒng)銀幕的媒介形式融入了互聯(lián)網(wǎng)等更寬泛的媒介文化中。第四板塊著重于電影產(chǎn)業(yè)中消費(fèi)者的產(chǎn)業(yè)回報以及漫威粉絲對跨媒介改編所作出的回應(yīng)�！奥c美國電影產(chǎn)業(yè)的媒介融合”這一命題,將媒介融合置于電影產(chǎn)業(yè)中討論,從媒介融合的理論論述和短暫發(fā)展歷程中可知,媒介融合一直都在不停地變化發(fā)展,一方面,融合不意味穩(wěn)定和統(tǒng)一,隨著數(shù)字技術(shù)與新媒介的發(fā)展,電影產(chǎn)業(yè)也不斷在進(jìn)行變革。另一方面,融合不僅只是停留在技術(shù)層面,同時也存在于經(jīng)濟(jì)和文化層面,從而推動進(jìn)一步的電影實(shí)踐。論文以漫威為案例研究,但在擴(kuò)展上卻涉及電影學(xué)、經(jīng)濟(jì)學(xué)、傳播學(xué)等學(xué)科理論,通過“主體純化、邊界擴(kuò)容”的研究路數(shù),在更大范圍內(nèi)討論媒介融合與電影產(chǎn)業(yè)之間的問題。同樣涉及到文獻(xiàn)研究、數(shù)據(jù)分析、比較研究、產(chǎn)業(yè)研究等方法�；谡撐牡男枰�,運(yùn)用有效、可行的研究方法,以便獲得更為精準(zhǔn)的研究成果。
[Abstract]:Driven by digital technology, media convergence has become a hot topic in the mass media industry. This paper is devoted to summing up the media convergence between Marvel, an American film entertainment company, and the American film industry, based on Marvel's cross-media practice. This paper analyzes the changes and influences brought by the media fusion to the American film industry, from the text of the film to the production, distribution and screening of the film, as well as the mode of film consumption and the experience of watching the film, and attempts to present a new appearance of the development of the film industry. The thesis is divided into four parts: Marvel's media convergence, Marvel's cross-media practice, media integration of industrial platform and market response. "Marvel's Media Fusion" is based on the media fusion and cross-media narration. This paper analyzes how Marvel uses its story content to flow on various media platforms through the cross-media narrative mode, and constructs a movie-centered approach. The unified story world of multi-media collaborative narration. As a result of this cross-platform content flow, push anime Wei seek film and cartoon, film and game and film and TV drama industry between the practice and cooperation, for the second section of the paper. The media integration of industrial platform in industry is the main content of the third plate. The emphasis is to analyze that the media form of film transcending the traditional screen is integrated into the media culture such as the Internet. The fourth section focuses on the industrial returns of consumers in the film industry and Marvel fans' response to cross-media adaptations. The proposition of "media convergence between Marvel and American film industry" puts the media convergence in the film industry. From the theoretical discussion and brief development of media convergence, we can see that media convergence has been constantly changing and developing, on the one hand, Integration does not mean stability and unity. With the development of digital technology and new media, the film industry is constantly changing. On the other hand, fusion is not only in the technical level, but also in the economic and cultural aspects, thus promoting further film practice. This paper takes Marvel as a case study, but it involves the theories of cinematology, economics, communication and so on, through the research of "subject purification, boundary expansion". The issue of media convergence and the film industry is discussed on a wider scale. Also involved in literature research, data analysis, comparative research, industrial research and other methods. Based on the need of the thesis, effective and feasible research methods are used to obtain more accurate research results.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J943

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