發(fā)布時間：2018-06-20 14:03

  本文選題：跨國零售商 + 生產(chǎn)商��； 參考：《山東社會科學(xué)》2017年02期

【摘要】：今年是我國商貿(mào)流通領(lǐng)域?qū)ν赓Y全面開放11周年。我國零售業(yè)開放程度已經(jīng)走在亞洲各地區(qū)最前列,而且事實(shí)上形成了對外商進(jìn)入不設(shè)防的局面。利用古諾博弈模型和"領(lǐng)導(dǎo)者-追隨者"模型論證跨國零售商對本土生廠商、消費(fèi)者、零售商以及產(chǎn)業(yè)鏈福利的影響。結(jié)果顯示:在跨國零售商參與競爭的市場中,市場份額向跨國零售商與本土零售商中具有成本優(yōu)勢的一方傾斜,且市場份額差距隨成本差距增大而擴(kuò)大;跨國零售商成本節(jié)約、績效改善會促使均衡零售價格下降、均衡銷量上升,從而改善消費(fèi)者福利,生產(chǎn)商也可以從其利潤提升中受益;產(chǎn)業(yè)鏈福利受跨國零售商影響具有不確定性和條件性,而且存在產(chǎn)業(yè)鏈福利與本土零售商不一致的"沖突":只有當(dāng)跨國零售商具有成本優(yōu)勢、在市場中扮演示范者角色時,其才對產(chǎn)業(yè)鏈福利產(chǎn)生正向效應(yīng),但卻以犧牲本土零售商市場份額和利潤空間為代價。
[Abstract]:This year marks the 11 th anniversary of the full opening of China's commercial and commercial circulation to foreign investment. China's retail trade has been in the forefront of all regions in Asia, and in fact has formed a situation of no defense to foreign businessmen. By using the Cournot game model and the "leader-follower" model, this paper demonstrates the influence of multinational retailers on the local manufacturers, consumers, retailers and the welfare of the industrial chain. The results show that in the market in which multinational retailers participate in competition, market share tilts to the side with cost advantage between multinational retailers and local retailers, and the market share gap increases with the increase of cost gap. Improved performance can lead to a decline in equilibrium retail prices and a rise in equilibrium sales, thereby improving consumer welfare, and producers can also benefit from higher profits; industry chain welfare is uncertain and conditional under the influence of multinational retailers. Moreover, there exists a conflict between industrial chain welfare and local retailers: only when multinational retailers have cost advantages and play the role of model in the market, can they have a positive effect on industry chain welfare. But at the expense of local retailers' market share and profit margins.
【作者單位】： 西安交通大學(xué)經(jīng)濟(jì)與金融學(xué)院;山東工商學(xué)院經(jīng)濟(jì)學(xué)院;
【基金】：陜西省軟科學(xué)重點(diǎn)項(xiàng)目“陜西現(xiàn)代服務(wù)業(yè)發(fā)展研究”(編號:2014KRZ02) 教育部人文社會科學(xué)研究青年基金項(xiàng)目“產(chǎn)業(yè)鏈整體利益視角下跨國零售商在我國擴(kuò)張的影響效應(yīng)及對策研究”(編號:15YJC790144)的階段性成果
【分類號】：F724.2
，

本文編號：2044510