本文選題：互聯(lián)網(wǎng)產(chǎn)業(yè) + 相關(guān)市場界定　； 參考：《河北經(jīng)貿(mào)大學(xué)》2015年碩士論文

【摘要】：互聯(lián)網(wǎng)經(jīng)濟是現(xiàn)代社會的主流經(jīng)濟，其蓬勃發(fā)展的速度之快，使整個全球市場享受著其所帶來的價值�；ヂ�(lián)網(wǎng)飛速發(fā)展的背后是其充分競爭的結(jié)果，但是這種充分的競爭也會產(chǎn)生壟斷，相應(yīng)地就會出現(xiàn)反壟斷問題。相關(guān)市場是反壟斷中首先要考慮的，同時也是最復(fù)雜的一個問題，因為它不止涉及壟斷問題也關(guān)系經(jīng)濟理論的運用�；ヂ�(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場的網(wǎng)絡(luò)效應(yīng)、雙邊市場、動態(tài)的競爭等特點造成互聯(lián)網(wǎng)產(chǎn)品相關(guān)市場界定在運用時出現(xiàn)與傳統(tǒng)相關(guān)市場界定方法不相符的問題。這是傳統(tǒng)經(jīng)濟不曾遇到的。由于互聯(lián)網(wǎng)產(chǎn)品邊界的模糊與傳統(tǒng)產(chǎn)品市場的重疊使定性的產(chǎn)品替代分析法不容易找到可替代的產(chǎn)品；由于互聯(lián)網(wǎng)產(chǎn)品的雙邊市場、網(wǎng)絡(luò)效應(yīng)使定量的SSNIP法不能單純根據(jù)一邊市場以價格來判斷相關(guān)市場的界定。而隨著2010年“360訴騰訊案”的發(fā)生，互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場界定就成為了案件爭議的焦點與難點，，更是引起了理論界的極大關(guān)注，更多地暴露了相關(guān)市場界定在立法方面存在的立法滯后和層次斷裂，執(zhí)法部門混亂；司法方面對互聯(lián)網(wǎng)相關(guān)市場界定方法認(rèn)識偏差，不能準(zhǔn)確運用相關(guān)方法。而最高人民法院審理的360訴騰訊市場地位支配案卻給予了互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場界定的認(rèn)識思路；對待互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場界定的態(tài)度及如何更合理的運用相關(guān)市場界定方法應(yīng)用于互聯(lián)網(wǎng)產(chǎn)業(yè)。在濫用市場支配的案件中，合理地界定相關(guān)市場有助于執(zhí)法者更加客觀分析經(jīng)營者的市場份額、準(zhǔn)確分析競爭行為的性質(zhì)，更加合理、科學(xué)地認(rèn)定經(jīng)營者是否存在壟斷行為以及是否需要承擔(dān)相應(yīng)的責(zé)任。因此，必須從根本上著手促進立法和司法適應(yīng)互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場界定。立法的可操作性和執(zhí)法隊伍的專業(yè)化是必須的，同時還有建立相關(guān)的案例指導(dǎo)；增加新的相關(guān)市場界定方法；引入“產(chǎn)品束”規(guī)則理論和采用審慎的態(tài)度等應(yīng)對互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場界定問題，這樣才能完善互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場界定。在反壟斷案件的審理中，一般第一步是界定相關(guān)市場。結(jié)合互聯(lián)網(wǎng)產(chǎn)業(yè)的特點弄清相關(guān)市場界定的一般思路，是正確界定互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場市場的前提；清晰界定互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場才能夠確定其競爭狀況，判斷是否存在壟斷。 本文除引言與結(jié)語外共分四章。 第一章論述了互聯(lián)網(wǎng)產(chǎn)業(yè)界定相關(guān)市場的一般問題。首先論述相關(guān)市場概述，包括其界定涵義、界定考量因素和界定方法；其次論述互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場在傳統(tǒng)市場上所不具有的特征。 第二章論述了界定互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場存在的問題。首先介紹互聯(lián)網(wǎng)對相關(guān)產(chǎn)品市場界定的挑戰(zhàn)。包括定性的產(chǎn)品替代分析所遭遇的難題和定量的SSNIP遭遇困境；其次分析互聯(lián)網(wǎng)相關(guān)地域市場界定的誤區(qū)，包括將互聯(lián)網(wǎng)地域市場界定為“互聯(lián)網(wǎng)”和將互聯(lián)網(wǎng)地域市場界定為全球市場。 第三章論述了我國相關(guān)市場界定法律規(guī)范現(xiàn)狀及司法實踐。首先介紹我國當(dāng)前相關(guān)市場界定的現(xiàn)行規(guī)范，進而指出其存在的不足；然后通過分析奇虎360起訴騰訊QQ濫用市場支配地位這一典型案例指出對最高法院在審理該案中的借鑒和啟示。 第四章論述了我國互聯(lián)網(wǎng)產(chǎn)業(yè)相關(guān)市場界定法律規(guī)制及方法完善建議。該章從兩個方面論述。一是在立法方面，完善相關(guān)法規(guī)、建立獨立的執(zhí)法團隊和完善案例指導(dǎo)制度。二是司法實踐方面，采取審慎的態(tài)度、關(guān)注相關(guān)時間市場、引入新的界定相關(guān)市場的方法和“產(chǎn)品束規(guī)則”的確立。
[Abstract]:The Internet economy is the mainstream economy of modern society. The rapid development of the Internet makes the whole global market enjoy its value. Behind the rapid development of the Internet is the result of its full competition, but this full competition will produce monopoly, and there will be an anti monopoly problem. The related market is antitrust. First of all, it is also the most complex problem, because it involves not only the monopoly problem but also the application of the economic theory. The network effect of the Internet industry related market, the bilateral market, the dynamic competition and so on cause the definition of the Internet product related market to be inconsistent with the traditional related market definition method. This is a problem in the traditional economy. Because the ambiguity of the Internet product boundary and the overlap of the traditional product market make the qualitative product substitution analysis not easy to find alternative products; due to the bilateral market of Internet products, the network effect makes the quantitative SSNIP method not only based on the price of one side market. With the emergence of the "360 lawsuit Tencent case" in 2010, the definition of the Internet industry related market has become the focus and difficulty of the case dispute, and it has aroused great concern in the theoretical circles, and more exposes the legislative lag and level breaking of the relevant market definition, the confusion of the law enforcement departments and the judicature. The 360 lawsuit of the 360 Tencent market position which the Supreme People's court hears has given the understanding thought of the definition of the Internet industry related market, the attitude towards the definition of the related market in the Internet industry and how to use the relevant market more reasonably. The definition method is applied to the Internet industry. In the case of abuse of market dominance, the rational definition of the relevant market helps the law enforcement to analyze the market share of the operator more objectively, accurately analyses the nature of the competition behavior, more reasonable, and scientifically identify whether the operator exists the monopolistic behavior and whether it needs to bear the corresponding responsibility. Therefore, we must fundamentally promote the legislation and judicature to adapt to the definition of the Internet industry related market. The operability of the legislation and the specialization of the law enforcement team are necessary. At the same time, it is necessary to establish relevant case guidance, increase the new related market definition method, introduce the "product bundle" rule theory and adopt prudent attitude and so on. In the trial of antitrust cases, the first step in the trial of antitrust cases is to define the relevant markets. To clarify the general ideas of the relevant market definition in the light of the characteristics of the Internet industry, it is the prerequisite for the correct definition of the related market market in the interconnected industry; The relevant market of Internet industry can determine its competitive situation and decide whether there is monopoly.
In addition to the introduction and conclusion, this article is divided into four chapters.
The first chapter discusses the general problems of the Internet industry to define the relevant market. First, it discusses the related market overview, including its definition, defining factors and defining methods; secondly, discusses the characteristics that the Internet industry related market does not have in the traditional market.
The second chapter discusses the problems that define the related market in the Internet industry. First, it introduces the challenges of the Internet to define the related product market, including the difficult problems encountered by the qualitative product substitution analysis and the quantitative SSNIP encounters. Secondly, it analyzes the misunderstandings of the definition of the Internet related regional market, including the definition of the Internet regional market. For the "Internet" and the Internet regional market as a global market.
The third chapter discusses the status of legal norms and judicial practice in the definition of relevant market in our country. First, it introduces the current norms of the current relevant market definition in China, and then points out the shortcomings of its existence; then, through the analysis of the typical case of the abuse of the dominant position in the market by Qihoo 360 suing TECAN QQ, it points out that the Supreme Court is used for reference in the case. And apocalypse.
The fourth chapter discusses the legal regulation and methods to improve the relevant market definition of the Internet industry in China. This chapter discusses from two aspects. One is to improve the legislation, improve the relevant regulations, establish an independent law enforcement team and improve the case guidance system. Two is the judicial practice, take a cautious attitude, pay attention to the relevant time market and introduce a new one. The way to define the relevant market and the establishment of "product bundle rules".
【學(xué)位授予單位】：河北經(jīng)貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D922.294

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