本文選題：景德鎮(zhèn)市 + 文化創(chuàng)意產(chǎn)業(yè)園　； 參考：《華中師范大學》2017年碩士論文

【摘要】：文化創(chuàng)意產(chǎn)業(yè)是一種以創(chuàng)造力為核心的新興產(chǎn)業(yè),隨著世界多極化、經(jīng)濟全球化、文化多樣化的深入發(fā)展,文化創(chuàng)意產(chǎn)業(yè)發(fā)展的規(guī)模與質(zhì)量儼然已經(jīng)成為當今世界各國衡量自身綜合實力的重要標志,也逐漸成為引領世界各國經(jīng)濟發(fā)展的重要引擎。近年來,歐美許多發(fā)達國家都制定了文化創(chuàng)意產(chǎn)業(yè)發(fā)展國家戰(zhàn)略,有力地推動了文化創(chuàng)意產(chǎn)業(yè)的迅速崛起,我國的文化創(chuàng)意產(chǎn)業(yè)作為經(jīng)濟發(fā)展的新的增長產(chǎn)業(yè),也得到了快速發(fā)展,連續(xù)多年保持高位數(shù)的增長,伴隨著文化創(chuàng)意產(chǎn)業(yè)對我國經(jīng)濟貢獻的不斷增強,文化創(chuàng)意產(chǎn)業(yè)園作為產(chǎn)業(yè)集聚發(fā)展的重要依托和載體,通過其內(nèi)部的創(chuàng)意設計者、文化企業(yè)、消費者及其他機構間的相互交流、互動與互補,激發(fā)了園區(qū)創(chuàng)新活力,也進一步促進了文化創(chuàng)意產(chǎn)業(yè)園的發(fā)展。景德鎮(zhèn)作為一座擁有千年制瓷文化的城市,又是我國首批歷史文化名城,而如今,景德鎮(zhèn)又被列入了我國資源枯竭型城市,在這樣的一個背景下,文化創(chuàng)意產(chǎn)業(yè)園的建設發(fā)展是景德鎮(zhèn)進行經(jīng)濟轉(zhuǎn)型升級的必然選擇。首先,本文作者在深入實地調(diào)研并收集第一手資料后,運用管理學中PEST分析方法并進行拓展分析、SWOT分析方法,分別對景德鎮(zhèn)發(fā)展文化創(chuàng)意產(chǎn)業(yè)園的大環(huán)境以及景德鎮(zhèn)陶溪川國際陶瓷文化創(chuàng)意園進行了深入的分析,了解和獲取景德鎮(zhèn)目前發(fā)展文化創(chuàng)意產(chǎn)業(yè)園面臨的大環(huán)境問題和小細節(jié)問題,隨后利用文獻分析法,研究國內(nèi)外相關文化創(chuàng)意產(chǎn)業(yè)園的發(fā)展模式,汲取成功經(jīng)驗,并整理出相關理論建議與對策最后進行歸納總結(jié),提出一系列對策和建議:建議景德鎮(zhèn)政府參與文化產(chǎn)業(yè)政策體系的建立與完善;政府協(xié)同企業(yè)完善文化創(chuàng)意產(chǎn)業(yè)園的招商體系和文化創(chuàng)意產(chǎn)業(yè)園評價體系;文化創(chuàng)意產(chǎn)業(yè)園的經(jīng)營主體和園區(qū)文化企業(yè)應當大力推進文化創(chuàng)意產(chǎn)業(yè)與其他產(chǎn)業(yè)融合發(fā)展;強化人才隊伍建設;完善文化創(chuàng)意產(chǎn)業(yè)服務體系,包括金融服務體系、知識產(chǎn)權保護以及公共服務平臺的建設;文化創(chuàng)意產(chǎn)業(yè)園品牌的戰(zhàn)略發(fā)展等。本文研究的結(jié)論不僅僅希望適用于景德鎮(zhèn)文化創(chuàng)意產(chǎn)業(yè)園,同樣希望能夠向其他地區(qū)的政府或者文化創(chuàng)意產(chǎn)業(yè)園經(jīng)營企業(yè)提供一定的經(jīng)驗借鑒。
[Abstract]:Cultural creative industry is a new industry with creativity as its core. With the development of multi-polarization of the world, economic globalization and cultural diversification, The scale and quality of the development of cultural and creative industries has become an important symbol of measuring their comprehensive strength in the world today, and has gradually become an important engine leading the economic development of all countries in the world. In recent years, many developed countries in Europe and America have formulated a national strategy for the development of cultural and creative industries, which has contributed to the rapid rise of cultural and creative industries. Also got the rapid development, maintained the high digit growth for many years in succession, accompanied by the cultural creative industry to our country economic contribution unceasingly enhancement, the cultural creative industry park as the industry agglomeration development important support and the carrier, Through the mutual communication, interaction and complementation among creative designers, cultural enterprises, consumers and other institutions, the innovative vitality of the park has been stimulated and the development of cultural and creative industry park has been further promoted. Jingdezhen, as a city with millennia porcelain culture, is the first historical and cultural city in China. Now Jingdezhen is listed as a resource-exhausted city in our country. The construction and development of cultural and creative industry park is the inevitable choice for Jingdezhen to carry out economic transformation and upgrade. First of all, after deeply investigating and collecting first-hand information, the author applies the PEST analysis method in management and develops the analysis method. The environment of Jingdezhen Cultural and Creative Industry Park and the Jingdezhen Tao Xichuan International Ceramic Cultural and Creative Park are analyzed. To understand and obtain the major environmental problems and small details of Jingdezhen Cultural and Creative Industrial Park, and then to study the development model of the Cultural and Creative Industrial Park at home and abroad by using literature analysis, and to learn from the successful experience. Finally, the author summarizes the relevant theoretical suggestions and countermeasures, and puts forward a series of countermeasures and suggestions: the establishment and improvement of Jingdezhen government participating in the cultural industry policy system; The government should cooperate with the enterprises to perfect the investment inviting system and the evaluation system of the cultural and creative industry park, the main body of the cultural and creative industry park and the cultural enterprises of the park should vigorously promote the integration and development of the cultural and creative industries with other industries. Strengthen the construction of talent team, perfect the service system of cultural and creative industry, including financial service system, intellectual property protection and the construction of public service platform, and the strategic development of cultural and creative industry park brand. The conclusion of this paper is not only applicable to Jingdezhen Cultural and Creative Industrial Park, but also can provide some experience to the government or enterprises in other regions.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G124

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