岳陽(yáng)鶴龍湖螃蟹產(chǎn)業(yè)SWOT分析及發(fā)展策略研究
本文選題:鶴龍湖 + 螃蟹產(chǎn)業(yè); 參考:《湖南農(nóng)業(yè)大學(xué)》2016年碩士論文
【摘要】:我國(guó)是一個(gè)農(nóng)業(yè)大國(guó),“三農(nóng)”問(wèn)題已成為影響國(guó)家社會(huì)安穩(wěn)以及經(jīng)濟(jì)平穩(wěn)運(yùn)行發(fā)展的關(guān)鍵因素,也是我國(guó)全面建設(shè)小康社會(huì)的短板。目前,水產(chǎn)行業(yè)在國(guó)內(nèi)乃至國(guó)際市場(chǎng)都有較大的市場(chǎng)發(fā)展空間,通過(guò)加強(qiáng)水產(chǎn)行業(yè)的發(fā)展,擴(kuò)大水產(chǎn)品在農(nóng)民收入中的比重,既能增加農(nóng)民收入,調(diào)整國(guó)民經(jīng)濟(jì)收入結(jié)構(gòu),又能幫助國(guó)家解決“三農(nóng)”問(wèn)題。本文以鶴龍湖螃蟹為研究對(duì)象,先采用SWOT分析方法,從優(yōu)勢(shì)、劣勢(shì)、外部機(jī)會(huì)、外部威脅四個(gè)維度對(duì)岳陽(yáng)鶴龍湖螃蟹產(chǎn)業(yè)進(jìn)行了分析,然后將其與國(guó)內(nèi)一些成功的螃蟹產(chǎn)業(yè)進(jìn)行比較,并從中吸收其先進(jìn)經(jīng)驗(yàn)。最后根據(jù)分析的結(jié)果并結(jié)合岳陽(yáng)鶴龍湖螃蟹自身的實(shí)際情況,為岳陽(yáng)鶴龍湖螃蟹產(chǎn)業(yè)發(fā)展提出了操作性較強(qiáng)的發(fā)展策略:一是建議組建鶴龍湖螃蟹養(yǎng)殖協(xié)會(huì);二是加大專(zhuān)業(yè)技術(shù)人才的引進(jìn);三是實(shí)行準(zhǔn)入制度,實(shí)現(xiàn)螃蟹產(chǎn)業(yè)的統(tǒng)一管理;四是加強(qiáng)產(chǎn)業(yè)發(fā)展的科學(xué)規(guī)劃,提升統(tǒng)籌協(xié)調(diào)功能;五是完善螃蟹產(chǎn)業(yè)養(yǎng)殖基礎(chǔ)設(shè)施,加大招商引資力度;六是嚴(yán)抓質(zhì)量管理,打造“鶴龍湖螃蟹”品牌;七是拓寬銷(xiāo)售渠道,推動(dòng)螃蟹產(chǎn)業(yè)鏈延伸。
[Abstract]:Our country is a big agricultural country, the problem of "agriculture, countryside and farmers" has become the key factor that affects the social stability of the country and the stable operation and development of economy, and is also the short board of building a well-off society in an all-round way in our country. At present, the aquatic industry has a large market space in both the domestic and international markets. By strengthening the development of the fishery industry and expanding the proportion of aquatic products in farmers' income, it can not only increase farmers' income, but also adjust the structure of national economic income. Can also help the country to solve the "three rural" problems. In this paper, the crab industry of Heliong Lake in Yueyang City was analyzed from four dimensions: superiority, inferiority, external opportunity and external threat by using SWOT analysis method. Then compare it with some successful crabs industry in China, and absorb its advanced experience from it. Finally, according to the results of the analysis and combining with the actual situation of the crab in the Heliong Lake in Yueyang, this paper puts forward some operable development strategies for the development of the crab industry in the Heliong Lake of Yueyang: first, it suggests the establishment of the Crane Dragon Lake Crab Culture Association; The second is to increase the introduction of professional and technical personnel; the third is to implement the admission system to realize the unified management of the crab industry; fourth, to strengthen the scientific planning for industrial development and to enhance the overall coordination function; and fifth, to improve the crab industry breeding infrastructure. Increase the efforts to attract investment; sixth, strict quality management to create "Crane Dragon Lake Crab" brand; Seven is to broaden the sales channels to promote the extension of crab industry chain.
【學(xué)位授予單位】:湖南農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2016
【分類(lèi)號(hào)】:F326.4
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