岳陽鶴龍湖螃蟹產業(yè)SWOT分析及發(fā)展策略研究
本文選題:鶴龍湖 + 螃蟹產業(yè); 參考:《湖南農業(yè)大學》2016年碩士論文
【摘要】:我國是一個農業(yè)大國,“三農”問題已成為影響國家社會安穩(wěn)以及經(jīng)濟平穩(wěn)運行發(fā)展的關鍵因素,也是我國全面建設小康社會的短板。目前,水產行業(yè)在國內乃至國際市場都有較大的市場發(fā)展空間,通過加強水產行業(yè)的發(fā)展,擴大水產品在農民收入中的比重,既能增加農民收入,調整國民經(jīng)濟收入結構,又能幫助國家解決“三農”問題。本文以鶴龍湖螃蟹為研究對象,先采用SWOT分析方法,從優(yōu)勢、劣勢、外部機會、外部威脅四個維度對岳陽鶴龍湖螃蟹產業(yè)進行了分析,然后將其與國內一些成功的螃蟹產業(yè)進行比較,并從中吸收其先進經(jīng)驗。最后根據(jù)分析的結果并結合岳陽鶴龍湖螃蟹自身的實際情況,為岳陽鶴龍湖螃蟹產業(yè)發(fā)展提出了操作性較強的發(fā)展策略:一是建議組建鶴龍湖螃蟹養(yǎng)殖協(xié)會;二是加大專業(yè)技術人才的引進;三是實行準入制度,實現(xiàn)螃蟹產業(yè)的統(tǒng)一管理;四是加強產業(yè)發(fā)展的科學規(guī)劃,提升統(tǒng)籌協(xié)調功能;五是完善螃蟹產業(yè)養(yǎng)殖基礎設施,加大招商引資力度;六是嚴抓質量管理,打造“鶴龍湖螃蟹”品牌;七是拓寬銷售渠道,推動螃蟹產業(yè)鏈延伸。
[Abstract]:Our country is a big agricultural country, the problem of "agriculture, countryside and farmers" has become the key factor that affects the social stability of the country and the stable operation and development of economy, and is also the short board of building a well-off society in an all-round way in our country. At present, the aquatic industry has a large market space in both the domestic and international markets. By strengthening the development of the fishery industry and expanding the proportion of aquatic products in farmers' income, it can not only increase farmers' income, but also adjust the structure of national economic income. Can also help the country to solve the "three rural" problems. In this paper, the crab industry of Heliong Lake in Yueyang City was analyzed from four dimensions: superiority, inferiority, external opportunity and external threat by using SWOT analysis method. Then compare it with some successful crabs industry in China, and absorb its advanced experience from it. Finally, according to the results of the analysis and combining with the actual situation of the crab in the Heliong Lake in Yueyang, this paper puts forward some operable development strategies for the development of the crab industry in the Heliong Lake of Yueyang: first, it suggests the establishment of the Crane Dragon Lake Crab Culture Association; The second is to increase the introduction of professional and technical personnel; the third is to implement the admission system to realize the unified management of the crab industry; fourth, to strengthen the scientific planning for industrial development and to enhance the overall coordination function; and fifth, to improve the crab industry breeding infrastructure. Increase the efforts to attract investment; sixth, strict quality management to create "Crane Dragon Lake Crab" brand; Seven is to broaden the sales channels to promote the extension of crab industry chain.
【學位授予單位】:湖南農業(yè)大學
【學位級別】:碩士
【學位授予年份】:2016
【分類號】:F326.4
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