本文選題：乳制品產(chǎn)業(yè) + 產(chǎn)業(yè)演進(jìn)��； 參考：《北京工商大學(xué)》2016年碩士論文

【摘要】：并購是指企業(yè)或公司之間的相互兼并、收購,是現(xiàn)代企業(yè)進(jìn)行戰(zhàn)略發(fā)展和投資的重要工具。我國乳制品產(chǎn)業(yè)正處于規(guī)�；l(fā)展階段,在這一階段,乳制品企業(yè)競爭加劇,規(guī)�；l(fā)展需求增加,為實現(xiàn)迅速擴張,企業(yè)的并購行為不斷增多。并購能否真正幫助企業(yè)擴大規(guī)模、實現(xiàn)協(xié)同發(fā)展,是需要結(jié)合特定產(chǎn)業(yè)演進(jìn)階段的特點及該階段的并購動機進(jìn)行分析的。本文基于產(chǎn)業(yè)演進(jìn)視角,根據(jù)乳制品產(chǎn)業(yè)所處演進(jìn)階段企業(yè)的并購動機對蒙牛并購雅士利的績效進(jìn)行分析,在此基礎(chǔ)上給出提升蒙牛并購后績效的建議及乳制品企業(yè)的并購、并購績效提升的對策。本文在緒論部分介紹了研究背景和研究意義,分析了國內(nèi)外并購趨勢,梳理了國內(nèi)外文獻(xiàn)研究綜述,闡述了研究思路和研究方法。第2章介紹了案例研究所涉及的基礎(chǔ)理論知識。第3章主要介紹我國乳制品產(chǎn)業(yè)發(fā)展情況,進(jìn)行產(chǎn)業(yè)演進(jìn)階段識別,為后續(xù)動因分析和績效分析提供依據(jù)。第4章基于我國乳制品產(chǎn)業(yè)所處演進(jìn)階段分析了蒙牛和雅士利的并購動因。第5章使用事件研究法分析了蒙牛并購雅士利的短期證券市場的業(yè)績績效,同時,將產(chǎn)業(yè)發(fā)展階段、企業(yè)并購動機與并購績效聯(lián)系起來,設(shè)計相關(guān)績效評價指標(biāo),對比分析蒙牛和未發(fā)生并購行為的乳制品企業(yè)的企業(yè)績效,明確并購對企業(yè)的影響。第6章,基于案例的績效分析結(jié)果,結(jié)合產(chǎn)業(yè)演進(jìn)理論提出乳制品企業(yè)并購及并購績效提升的對策。
[Abstract]:M & A refers to the mutual merger and acquisition of enterprises or companies. It is an important tool for modern enterprises to carry out strategic development and investment. The dairy industry of our country is in the stage of large-scale development. In this stage, the competition of dairy enterprises intensifies and the demand for large-scale development increases. In order to realize the rapid expansion, the merger and acquisition behavior of enterprises is increasing. It is necessary to analyze whether M & A can really help enterprises to expand their scale and realize coordinated development in combination with the characteristics of the stage of specific industry evolution and the motive of M & A in this stage. Based on the perspective of industry evolution, this paper analyzes the performance of Mengniu's merger and acquisition of Yashili according to the motivation of the enterprise's merger and acquisition in the evolution stage of the dairy industry. On this basis, it gives some suggestions to improve the performance of Mengniu's merger and acquisition of dairy enterprises. Measures to improve M & A performance. In the introduction part, this paper introduces the research background and significance, analyzes the trend of mergers and acquisitions at home and abroad, combs the literature review at home and abroad, and expounds the research ideas and methods. Chapter 2 introduces the basic theoretical knowledge involved in the case study. Chapter 3 mainly introduces the development of dairy industry in China, and identifies the stage of industry evolution, which provides the basis for the subsequent motivation analysis and performance analysis. Chapter 4 analyzes the M & A motivation of Mengniu and Yashili based on the evolution of dairy industry in China. Chapter 5 analyzes the performance of Mengniu M & A Yashili's short-term securities market by using the event research method. At the same time, it links the industry development stage, the enterprise M & A motivation with the M A performance, and designs the related performance evaluation index. Compare and analyze the performance of Mengniu and dairy enterprises without M & A, and clarify the influence of M & A on enterprises. Chapter 6, based on the results of performance analysis, puts forward the countermeasures of dairy enterprises'M & A and M & A performance improvement combined with the theory of industry evolution.
【學(xué)位授予單位】：北京工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F426.82;F271

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