本文選題：文化產業(yè) + 電影產業(yè)��； 參考：《天津大學》2016年碩士論文

【摘要】：隨著全球文化貿易繁榮發(fā)展,世界各國都認識到文化軟實力的重要性,因此文化產業(yè)在各國都在迅猛發(fā)展。我國近年來雖然經濟發(fā)展成效顯著,貿易順差帶來很大收益,但是出口的文化產品與經濟發(fā)展速度遠不相匹配,需要加強我國的文化軟實力建設,提高中國文化對外影響力。2014年10月,習近平總書記在文藝工作座談會上的講話明確指出,文藝在迎合市場需求、挖掘商業(yè)價值的同時,還要積極承擔起彰顯時代風貌、引領社會風氣的責任,這為中國電影創(chuàng)作指出了正確的方向。電影強大的載體功能使其成為文化傳播力的象征,電影信息可以展示和共享各種文化資源,它擁有強大的動力推動對外文化交流,因此發(fā)展電影產業(yè)有助于提高國家的文化軟實力。論文以電影產業(yè)文化軟實力作為研究對象,首先對電影文化軟實力的基本概念、相關理論進行了闡述;其次對美國、日本、韓國這些電影產業(yè)文化軟實力較強國家的經驗進行了借鑒分析,再次運用SWOT方法分析我國電影產業(yè)文化軟實力提升所面臨的機遇、挑戰(zhàn)、優(yōu)勢和劣勢,即面臨國際電影產業(yè)競爭激烈、我國電影產業(yè)價值傳遞使命意識不強等挑戰(zhàn),雖然我國目前有電影產業(yè)的鏈條缺失、地位不高、貿易逆差大、人才缺乏等不足,但是依托本國豐富的文化資源和廣闊的市場需求優(yōu)勢,在中國電影業(yè)的黃金發(fā)展期下借助當前優(yōu)良的市場和投融資環(huán)境的機遇,樹立責任意識,提高風險、危機意識,傳播主流價值觀,增強提升電影藝術和技術品質,實現中國電影的長尾價值,最后達到提升我國文化軟實力這一目標。論文研究將文化軟實力與電影產業(yè)相結合,借助比較他國與本國電影貿易現狀和電影產業(yè)的國際競爭力來評價文化軟實力,使其有據可依,進而在文化軟實力的視角下對我國電影產業(yè)建設提出電影內容“議程設置”、國際電影貿易體系、電影產業(yè)與相關產業(yè)融合發(fā)展等策略建議。
[Abstract]:With the prosperity and development of global cultural trade, countries all over the world realize the importance of cultural soft power, so the cultural industry is developing rapidly in all countries.Although China's economic development has achieved remarkable results in recent years, and the trade surplus has brought great benefits, the export of cultural products is far from matching the speed of economic development, so it is necessary to strengthen the construction of cultural soft power in our country.In October 2014, General Secretary Xi Jinping's speech at the Symposium on Literary and Art work clearly pointed out that while literature and art cater to market demand and excavate commercial values, they should also actively undertake to highlight the style of the times.The responsibility of leading the social ethos points out the right direction for Chinese film creation.The powerful carrier function of the film makes it a symbol of the power of cultural communication. The film information can display and share all kinds of cultural resources, and it has a strong motive force to promote cultural exchanges with foreign countries.Therefore, the development of the film industry helps to improve the country's cultural soft power.The thesis takes the film industry cultural soft power as the research object, first of all, expounds the basic concept of the film culture soft power, related theories; secondly, to the United States, Japan,The experiences of these countries with strong soft power of film industry in South Korea are analyzed, and the opportunities, challenges, advantages and disadvantages of the promotion of soft power of film industry in China are analyzed by using SWOT method.That is, facing the fierce competition in the international film industry and the lack of a strong sense of mission in the value transmission of the film industry in our country, although our country currently has a lack of chains in the film industry, its status is not high, its trade deficit is large, and it lacks talents, and so on.However, relying on the rich cultural resources of our country and the advantages of broad market demand, we can set up a sense of responsibility, raise the awareness of risk and crisis under the golden development period of China's film industry by virtue of the opportunity of the current fine market and investment and financing environment.Spreading mainstream values, enhancing the quality of film art and technology, realizing the long tail value of Chinese film, and finally achieving the goal of enhancing the soft power of Chinese culture.This paper combines the soft power of culture with the film industry, and evaluates the soft power of culture by comparing the current situation of film trade between other countries and their countries and the international competitiveness of the film industry.Then, from the perspective of cultural soft power, the paper puts forward some strategic suggestions on the construction of Chinese film industry, such as "setting the agenda" of the film industry, the international film trade system, the fusion and development of the film industry and related industries, and so on.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：J943

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本文編號：1765275