本文選題：IP熱 + 產(chǎn)業(yè)開發(fā)��； 參考：《重慶工商大學(xué)》2017年碩士論文

【摘要】：2015年,“IP”一詞成為我國電視劇市場的高頻詞匯。2015年我國電視劇市場共發(fā)行了57部網(wǎng)絡(luò)在線自制電視劇,其中IP劇25部,占全年網(wǎng)絡(luò)電視自制劇的44%,幾乎占據(jù)了電視劇市場的半壁江山,同時縱觀整個2015年電視劇的收視排名,IP劇包攬了電視劇收視排名的前十名,成為電視劇市場的一匹黑馬。網(wǎng)絡(luò)自制IP劇這一新興電視劇種的走紅得益于國家廣電總局頒布的一系列政策的助力:“一劇兩星”,打擊網(wǎng)絡(luò)盜版視頻活動和對引進(jìn)境外劇的限制。此外,4G網(wǎng)絡(luò)和智能手機(jī)的普及和受眾娛樂需求的提高也是網(wǎng)絡(luò)自制IP劇興起的原因。本文中提到的網(wǎng)絡(luò)自制IP劇是指通過購買網(wǎng)絡(luò)文學(xué)作品的影視劇改編權(quán),由視頻網(wǎng)站參與制作開發(fā)的誕生或者首播于互聯(lián)網(wǎng)的電視連續(xù)劇。本論文有五個章節(jié)組成:第一章是研究綜述部分,主要是研究背景、文獻(xiàn)綜述的相關(guān)內(nèi)容;第二章是關(guān)于網(wǎng)絡(luò)自制IP劇的相關(guān)概述,主要包括網(wǎng)絡(luò)自制IP劇產(chǎn)業(yè)的概念界定、網(wǎng)絡(luò)自制IP劇產(chǎn)業(yè)開發(fā)的類型等;第三章主要論述了網(wǎng)絡(luò)自制IP劇產(chǎn)業(yè)開發(fā)的現(xiàn)狀,網(wǎng)絡(luò)自制IP劇產(chǎn)業(yè)的開發(fā)一般需要經(jīng)歷誕生、培育、變現(xiàn)和超級變現(xiàn)四個時期,其產(chǎn)業(yè)鏈的開發(fā)模式主要是電視劇+電影+游戲+其他衍生鏈的形式;第四章是關(guān)于網(wǎng)絡(luò)自制IP劇在產(chǎn)業(yè)開發(fā)中存在的問題,問題主要集中在資金在整個產(chǎn)業(yè)鏈開發(fā)中分配不均、劇本改編不精、衍生鏈單一等問題。第五章主要從產(chǎn)業(yè)鏈的上中游角度對網(wǎng)絡(luò)自制IP的產(chǎn)業(yè)開發(fā)提出建議和對策:要從提高網(wǎng)絡(luò)劇的劇本質(zhì)量尤其是故事結(jié)構(gòu)和臺詞的撰寫方面;提高拍攝技術(shù)以及后期特效技術(shù);延伸產(chǎn)業(yè)鏈和網(wǎng)站與電視臺互補(bǔ)播出等方面進(jìn)行建議。本文主要從從生產(chǎn)制造商(視頻網(wǎng)站)的角度分析網(wǎng)絡(luò)自制IP劇的發(fā)展以及產(chǎn)業(yè)開發(fā)的相關(guān)內(nèi)容,梳理電視劇IP開發(fā)的過程和變化,旨在視頻網(wǎng)站的電視劇IP開發(fā)建言獻(xiàn)策。
[Abstract]:In 2015, the term "IP" became a high-frequency term in the TV drama market in China. In 2015, 57 home-made online TV dramas were published in China's TV series market, of which 25 were IP dramas.It accounts for 44% of the TV self-production in the whole year, and almost occupies half of the TV drama market. At the same time, throughout the whole 2015 TV series ratings, IP drama has taken over the top 10 of the TV series ratings, and become a dark horse in the TV show market.The popularity of the new network IP drama has benefited from a series of policies issued by the State Administration of Radio, Film and Television: "one play and two stars," to crack down on online piracy of video and restrictions on the introduction of foreign dramas.In addition, the popularity of 4G networks and smartphones and the increasing demand for entertainment from the audience also contributed to the rise of home-made IP dramas.The network self-made IP drama mentioned in this paper refers to the TV series which is produced or developed by the video website or premiered on the Internet by purchasing the right of adaptation of the movie and TV drama of the network literature works and taking part in the production and development of the video website.This thesis has five chapters: the first chapter is the research summary part, mainly is the research background, the literature review related content; the second chapter is about the network homemade IP drama related summary, mainly includes the network homemade IP drama industry concept definition,The third chapter mainly discusses the current situation of the development of the network homemade IP drama industry, the development of the network homemade IP drama industry generally needs four periods: birth, cultivation, realization and super realization.The development mode of its industrial chain is mainly the form of other derivative chains of TV series, movie games, etc. The fourth chapter is about the problems existing in the industrial development of the network homemade IP drama.Problems mainly focus on the uneven distribution of funds in the development of the entire industrial chain, the adaptation of the script, the single derivative chain, and so on.The fifth chapter mainly puts forward suggestions and countermeasures to the industrial development of network self-made IP from the angle of the upper and middle reaches of the industrial chain: to improve the quality of the play, especially the story structure and the writing of the lines, to improve the shooting technology and the special effect technology in the later stage, to improve the quality of the play, especially the writing of the story structure and the lines.Extend industry chain and website and TV station complementary broadcast and so on aspect carries on the suggestion.This paper analyzes the development of the network self-made IP drama and the related contents of the industry development from the point of view of the production manufacturer (video website), combs the process and the change of the teleplay IP development, and makes suggestions for the TV series IP development of the video website.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G229.2

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本文編號：1759009