本文關(guān)鍵詞： 文化產(chǎn)業(yè) “走出去” 影響因素 指標(biāo)體系 內(nèi)蒙古　出處：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2016年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：2013年,習(xí)近平訪問(wèn)中亞和東南亞時(shí)提出“一帶一路”的戰(zhàn)略構(gòu)想,得到了沿線各國(guó)的廣泛認(rèn)同和積極響應(yīng)�！耙粠б宦贰�,文化先行,這一戰(zhàn)略的實(shí)施為內(nèi)蒙古地區(qū)文化產(chǎn)業(yè)“走出去”提供了千載難逢的機(jī)遇。內(nèi)蒙古地區(qū)位于我國(guó)邊疆少數(shù)民族地區(qū),區(qū)位優(yōu)勢(shì)明顯,文化底蘊(yùn)深厚,民族文化資源豐富,文化產(chǎn)業(yè)中蘊(yùn)含著巨大的經(jīng)濟(jì)價(jià)值和發(fā)展?jié)摿?2013年10月至今,內(nèi)蒙古文化產(chǎn)品出口保持增長(zhǎng)勢(shì)頭,文化產(chǎn)品的出口國(guó)家和地區(qū)數(shù)量增至18個(gè)。但不容忽視的是與云南、西藏相比內(nèi)蒙古文化產(chǎn)業(yè)還未結(jié)合自身的區(qū)位優(yōu)勢(shì)與民族文化特色,將其轉(zhuǎn)化為“內(nèi)蒙古現(xiàn)象”,更沒(méi)有形成“內(nèi)蒙古模式”,這些現(xiàn)實(shí)問(wèn)題都成為內(nèi)蒙古實(shí)施文化產(chǎn)業(yè)“走出去”過(guò)程中亟需深思的重大命題。本文運(yùn)用PEST外部環(huán)境分析法、AHP層次分析法對(duì)影響內(nèi)蒙古文化產(chǎn)業(yè)“走出去”戰(zhàn)略影響因素進(jìn)行分析。文章主要內(nèi)容包括六部分;第一部分是緒論。從研究背景、研究目的入手,對(duì)國(guó)內(nèi)外相關(guān)研究成果進(jìn)行綜述,提煉出本文的研究思路、主要內(nèi)容以及研究方法。第二部分是文化產(chǎn)業(yè)及其相關(guān)理論。本章首先界定了文化產(chǎn)業(yè)以及文化“走出去”戰(zhàn)略的定義,闡述了內(nèi)蒙古地區(qū)的文化產(chǎn)業(yè)以及內(nèi)蒙古文化產(chǎn)業(yè)“走出去”戰(zhàn)略;然后介紹了關(guān)于文化產(chǎn)業(yè)“走出去”戰(zhàn)略的相關(guān)理論,包括區(qū)域文化產(chǎn)業(yè)發(fā)展戰(zhàn)略理論、需求偏好相似理論、競(jìng)爭(zhēng)優(yōu)勢(shì)理論、對(duì)外直接投資理論、國(guó)際生產(chǎn)折衷理論等;第三部分是內(nèi)蒙古文化產(chǎn)業(yè)“走出去”戰(zhàn)略實(shí)施現(xiàn)狀分析。首先,對(duì)內(nèi)蒙古文化產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行分析;其次,分析內(nèi)蒙古文化產(chǎn)業(yè)“走出去”現(xiàn)狀;最后,以現(xiàn)狀為基礎(chǔ),分析內(nèi)蒙古文化產(chǎn)業(yè)“走出去”存在的問(wèn)題。第四部分是論文的核心部分,是對(duì)內(nèi)蒙古文化產(chǎn)業(yè)“走出去”戰(zhàn)略影響因素分析。通過(guò)對(duì)內(nèi)蒙古文化產(chǎn)業(yè)“走出去”問(wèn)題分析,借鑒PEST外部影響因素分析結(jié)果與通過(guò)調(diào)查問(wèn)卷向多位專(zhuān)家征求意見(jiàn),結(jié)合內(nèi)蒙古文化產(chǎn)業(yè)“走出去”發(fā)展現(xiàn)狀,并參照有關(guān)學(xué)者研究成果,構(gòu)建內(nèi)蒙古文化產(chǎn)業(yè)“走出去”影響因素評(píng)價(jià)指標(biāo)體系,并運(yùn)用AHP層次分析法對(duì)指標(biāo)體系內(nèi)影響因素進(jìn)行評(píng)價(jià),對(duì)其評(píng)價(jià)結(jié)果進(jìn)行分析;第五部分是內(nèi)蒙古自治區(qū)文化產(chǎn)業(yè)“走出去”對(duì)策與建議。以第三部分存在問(wèn)題分析,第四部分影響因素分析為基礎(chǔ),對(duì)內(nèi)蒙古文化產(chǎn)業(yè)“走出去”戰(zhàn)略提出發(fā)展路徑。
[Abstract]:In 2013, when Xi Jinping visited Central Asia and Southeast Asia, he put forward the strategic idea of "Belt and Road", which was widely recognized and positively responded by the countries along the route. "Belt and Road", culture first. The implementation of this strategy provides a rare opportunity for the cultural industry in Inner Mongolia, which is located in the ethnic minority areas of China's border areas, with obvious geographical advantages and profound cultural heritage. The national cultural resources are rich, the cultural industry contains enormous economic value and development potential, since October 2013, Inner Mongolia's cultural products export has maintained the growth momentum. The number of countries and regions exporting cultural products has increased to 18, but what should not be ignored is that compared with Yunnan and Tibet, the cultural industry of Inner Mongolia has not yet combined its geographical advantages and national cultural characteristics. To transform it into "Inner Mongolia phenomenon", there is no "Inner Mongolia model". These realistic problems have become the important proposition in the process of carrying out the cultural industry "going out" in Inner Mongolia. This paper uses the PEST external environment analysis method. AHP Analytic hierarchy process (AHP) is used to analyze the influence factors of the "going out" strategy of Inner Mongolia cultural industry. The first part is the introduction. From the research background, the purpose of the study, domestic and foreign related research results are summarized, refining the research ideas of this paper. The second part is the cultural industry and its related theories. This chapter first defines the cultural industry and cultural "going out" strategy. This paper expounds the cultural industry in Inner Mongolia and the "going out" strategy of the cultural industry in Inner Mongolia. Then it introduces the relevant theories about the "going out" strategy of cultural industry, including the development strategy theory of regional cultural industry, the theory of similarity of demand preference, the theory of competitive advantage, and the theory of foreign direct investment. Eclectic theory of international production; The third part is the analysis of the present situation of the "going out" strategy of Inner Mongolia cultural industry. First, it analyzes the present situation of the development of Inner Mongolia cultural industry. Secondly, it analyzes the present situation of cultural industry in Inner Mongolia. Finally, based on the present situation, the paper analyzes the problems of "going out" in Inner Mongolia cultural industry. Part 4th is the core part of the paper. It is an analysis of the influence factors of the "going out" strategy of the cultural industry in Inner Mongolia, and the analysis of the "going out" problem of the cultural industry in Inner Mongolia. Draw lessons from the PEST external factors analysis results and through the questionnaire to a number of experts for advice, combined with the Inner Mongolia cultural industry "go out" development situation, and refer to the research results of relevant scholars. This paper constructs the evaluation index system of the influence factors of the cultural industry in Inner Mongolia, and uses the AHP analytic hierarchy process to evaluate the influencing factors in the index system, and analyzes the evaluation results. Part 5th is the countermeasures and suggestions of "going out" for cultural industry in Inner Mongolia Autonomous region, based on the analysis of the problems in the third part and the analysis of the influencing factors in part 4th. To Inner Mongolia cultural industry "go out" strategy puts forward the development path.
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：G125;F125

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