本文關(guān)鍵詞： 冰雪旅游 公共政策 冰雪產(chǎn)業(yè)　出處：《哈爾濱商業(yè)大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：旅游業(yè)是第三產(chǎn)業(yè)的重要組成部分,冰雪旅游是黑龍江省旅游業(yè)的亮點(diǎn)及重點(diǎn),在經(jīng)濟(jì)下行的當(dāng)下,全國(guó)各地開(kāi)展冰雪旅游拉動(dòng)冬季經(jīng)濟(jì)增長(zhǎng),對(duì)黑龍江省冰雪旅游產(chǎn)業(yè)產(chǎn)生不可忽視的影響。黑龍江省長(zhǎng)陸昊提出把發(fā)展冰雪經(jīng)濟(jì)作為推動(dòng)振興發(fā)展的戰(zhàn)略舉措,開(kāi)發(fā)高質(zhì)量、多樣化的冰雪產(chǎn)品,升級(jí)開(kāi)發(fā)雪鄉(xiāng)、亞布力等知名景區(qū)�！逗邶埥〗缃糜伟l(fā)展總體規(guī)劃》(2013)要求以漠河北極村和撫遠(yuǎn)黑瞎子島為代表開(kāi)展冰雪運(yùn)動(dòng)旅游。國(guó)務(wù)院頒布的《東北振興"十三五"規(guī)劃》(2016)要求大力發(fā)展冰雪產(chǎn)業(yè),打造多地聯(lián)動(dòng)發(fā)展的精品冰雪文化旅游目的地。近幾年我省打造以"冰雪之冠"為品牌的旅游產(chǎn)業(yè)取得了一定成效,但仍存在客源被其他地區(qū)截流、旅游品牌宣傳力不足、欠缺完善的鏈條產(chǎn)業(yè)等問(wèn)題,限制了我省冰雪旅游產(chǎn)業(yè)的發(fā)展。從冰雪旅游產(chǎn)業(yè)政策的界定入手,綜合運(yùn)用產(chǎn)業(yè)聚集理論、可持續(xù)發(fā)展理論、比較優(yōu)勢(shì)理論,總結(jié)出本省冰雪旅游產(chǎn)業(yè)發(fā)展的基本狀況,從五個(gè)方面總結(jié)其存在問(wèn)題。梳理關(guān)于財(cái)稅、交通、體育、人才、科技五大領(lǐng)域政策的資料,總結(jié)分析其現(xiàn)存的缺陷極對(duì)應(yīng)成因。采用比較分析法、文獻(xiàn)研究法、因果分析法,借鑒瑞士、加拿大、日本政府在人才、交通、立法等方面的經(jīng)驗(yàn),以及國(guó)內(nèi)吉林省、遼寧省、北京市為促進(jìn)冰雪旅游發(fā)展而施行的政策,總結(jié)可借鑒的經(jīng)驗(yàn),結(jié)合目前省內(nèi)客觀實(shí)際情況,提出適宜我省且切實(shí)可行的冰雪旅游產(chǎn)業(yè)發(fā)展的政策建議,具體包括加大財(cái)政投資力度、支持多元化融資渠道、實(shí)施優(yōu)惠稅收政策;統(tǒng)籌規(guī)劃布局交通網(wǎng)絡(luò)、加快各路交通建設(shè)、區(qū)域聯(lián)盟推出冰雪旅游路線;舉辦冰雪體育活動(dòng)、打造亞布力滑雪場(chǎng)、推廣"冰雪之冠"品牌;開(kāi)設(shè)冰雪旅游相關(guān)專業(yè)、加強(qiáng)冰雪旅游政策研究、實(shí)行人才獎(jiǎng)勵(lì)機(jī)制;加強(qiáng)"互聯(lián)網(wǎng)+旅游"理論研究、推進(jìn)信息化基礎(chǔ)建設(shè)、冰雪旅游景區(qū)智慧化轉(zhuǎn)型試點(diǎn),從五個(gè)方面全面提升冰雪旅游產(chǎn)業(yè)實(shí)力。
[Abstract]:Tourism is an important part of the tertiary industry, ice and snow tourism is the highlight and focus of tourism in Heilongjiang Province, in the current economic downturn, snow and ice tourism across the country to promote economic growth in winter. The development of ice and snow economy as a strategic measure to promote the development of ice and snow development, develop high-quality, diversified ice and snow products. Upgrade and develop snow country. Yabuli and other famous scenic spots. "the overall plan for tourism development of Jiejiang River, Heilongjiang Province" (2013). Mohe Arctic Village and Fuyuan Hexiaizi Island as representatives of ice and snow sports tourism. The State Council promulgated the "Thirteenth Five-Year Plan for the Revitalization of Northeast China" (2016) called for the development of ice and snow industry. In recent years, our province has made some achievements in the tourism industry under the brand of "Ice and Snow Crown", but there are still some tourist sources being cut off by other regions. The lack of propaganda power of tourism brand and the lack of perfect chain industry restrict the development of ice and snow tourism industry in our province. Starting with the definition of ice and snow tourism industry policy, the comprehensive application of industrial agglomeration theory. Sustainable development theory, comparative advantage theory, summed up the basic situation of the ice and snow tourism industry development in this province, from five aspects to sum up its existing problems. Sort out about finance, transportation, sports, talent. This paper summarizes and analyzes the corresponding causes of the existing defects in the five fields of science and technology. It uses comparative analysis, literature research, causality analysis to learn from the governments of Switzerland, Canada and Japan in terms of human resources and transportation. Legislation and other aspects of experience, as well as domestic Jilin Province, Liaoning Province, Beijing to promote the development of ice and snow tourism implementation policies, summed up the experience can be used for reference, combined with the current objective reality in the province. The paper puts forward some policy suggestions for the development of ice and snow tourism industry in our province, including increasing financial investment, supporting diversified financing channels and implementing preferential tax policies; Overall planning and layout of traffic networks, speeding up the traffic construction, regional alliances to launch ice and snow tourism routes; Holding ice and snow sports activities, creating Yabli ski resort and promoting the brand of "Ice and Snow Crown"; Set up snow and ice tourism related specialty, strengthen snow and ice tourism policy research, implement talent reward mechanism; Strengthen the theoretical research of "Internet tourism", promote the construction of information infrastructure, pilot pilot of intelligent transformation of ice and snow tourism scenic spots, and comprehensively enhance the strength of ice and snow tourism industry from five aspects.
【學(xué)位授予單位】：哈爾濱商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F592.7

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