本文關(guān)鍵詞：惠州市文化產(chǎn)業(yè)競爭力與政府提升對(duì)策研究　出處：《深圳大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：文化產(chǎn)業(yè)是21世紀(jì)的朝陽產(chǎn)業(yè),是經(jīng)濟(jì)社會(huì)發(fā)展的重要?jiǎng)恿σ约皾M足人民群眾日益增長的精神文化需求的重要途徑。文化產(chǎn)業(yè)也是一個(gè)城市加快產(chǎn)業(yè)轉(zhuǎn)型升級(jí)、提升城市文化軟實(shí)力的重要戰(zhàn)略支點(diǎn)�；葜菔菄覛v史文化名城,文化底蘊(yùn)深厚,發(fā)展文化產(chǎn)業(yè)潛力巨大。近年來,在政府高度重視和強(qiáng)力推動(dòng)下,惠州文化產(chǎn)業(yè)發(fā)展迅速,區(qū)域文化產(chǎn)業(yè)競爭力不斷提高。但對(duì)比惠州自身的發(fā)展愿景,以及省內(nèi)領(lǐng)先城市的發(fā)展水平,惠州的文化產(chǎn)業(yè)競爭力還有很大的提升空間。本文以波特競爭力"鉆石模型"為基礎(chǔ),結(jié)合產(chǎn)業(yè)管理和政府行為相關(guān)理論,運(yùn)用定性和定量分析相結(jié)合的研究方法,從生產(chǎn)要素、需求條件、相關(guān)產(chǎn)業(yè)、文化企業(yè)、政府行為等多個(gè)因素著眼.利用因子分析法構(gòu)建文化產(chǎn)業(yè)競爭力評(píng)價(jià)體系,對(duì)惠州市文化產(chǎn)業(yè)競爭力的現(xiàn)狀、存在的問題及其產(chǎn)生的原因進(jìn)行分析.綜合對(duì)基本情況的定性分析和利用因子分析法進(jìn)行的定量分析來看,盡管目前惠州市文化產(chǎn)業(yè)業(yè)生產(chǎn)要素體系基本健全,文化產(chǎn)業(yè)市場體系日臻成熟.文化企業(yè)發(fā)展態(tài)勢良好,文化產(chǎn)業(yè)政策體系逐步完善.但還存在產(chǎn)業(yè)結(jié)構(gòu)不合理、地區(qū)發(fā)展不平衡、產(chǎn)業(yè)特色不鮮明、龍頭企業(yè)不突出、文化資源優(yōu)勢沒有充分利用以及相關(guān)產(chǎn)業(yè)對(duì)文化產(chǎn)業(yè)競爭力支持不夠等問題。產(chǎn)生這些問題原因主要有觀念、制度、人才和政策等因素。文化產(chǎn)業(yè)的發(fā)展離不開政府行為的推動(dòng)�；葜菔形幕a(chǎn)業(yè)競爭力的提升,需要惠州市政府有所作為。本文對(duì)惠州市政府應(yīng)如何提升地區(qū)文化產(chǎn)業(yè)競爭力提出了有針對(duì)性的對(duì)策建議,認(rèn)為政府應(yīng)從健全文化產(chǎn)業(yè)人才政策體系、推動(dòng)文化與金融有效融合、加速文化創(chuàng)意和科技成果的轉(zhuǎn)化、提升文化消費(fèi)需求、深化文化體制改革、培育和引進(jìn)龍頭企業(yè)、助力初創(chuàng)型和中小型文化企業(yè)的發(fā)展、優(yōu)化和提升公共文化服務(wù)網(wǎng)絡(luò)、推動(dòng)文藝事業(yè)繁榮發(fā)展等方面入手提升文化產(chǎn)業(yè)競爭力。
[Abstract]:Cultural industry is the sunrise industry in 21th century. It is an important driving force of economic and social development and an important way to meet the increasing spiritual and cultural needs of the people. Cultural industry is also a city to speed up the industrial transformation and upgrading. Huizhou is a national historical and cultural city with profound cultural heritage and great potential to develop cultural industry. In recent years, Huizhou is highly valued and strongly promoted by the government. Huizhou cultural industry has developed rapidly and the competitiveness of regional cultural industry has been continuously improved. However, the development vision of Huizhou itself and the development level of leading cities in the province are compared. There is still much room for improvement in the competitiveness of cultural industry in Huizhou. Based on the "Diamond Model" of Porter's competitiveness, this paper combines the theories of industry management and government behavior. Using qualitative and quantitative analysis of the combination of research methods, from production factors, demand conditions, related industries, cultural enterprises. Using factor analysis method to construct the evaluation system of cultural industry competitiveness, to the present situation of cultural industry competitiveness in Huizhou city. Comprehensive qualitative analysis of the basic situation and the use of factor analysis for quantitative analysis, although the current Huizhou cultural industry production elements system is basically sound. The market system of cultural industry is maturing day by day. The development of cultural enterprises is good and the policy system of cultural industry is gradually consummating. However, there still exist unreasonable industrial structure, unbalanced regional development, and not distinct industrial characteristics. Leading enterprises are not outstanding, the advantages of cultural resources are not fully utilized and the related industries do not support the competitiveness of cultural industries. The main reasons for these problems are ideas and systems. Factors such as talent and policy. The development of cultural industry can not be separated from the promotion of government behavior and the promotion of the competitiveness of cultural industry in Huizhou. This paper puts forward some countermeasures and suggestions on how to improve the competitiveness of cultural industry in Huizhou city, and thinks that the government should improve the talent policy system of cultural industry. We will promote the effective integration of culture and finance, accelerate the transformation of cultural creativity and scientific and technological achievements, raise the demand for cultural consumption, deepen the reform of the cultural system, and foster and introduce leading enterprises. To promote the development of start-up and small and medium-sized cultural enterprises, to optimize and upgrade the public cultural service network, to promote the prosperity and development of literature and art, to enhance the competitiveness of cultural industry.
【學(xué)位授予單位】：深圳大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G124

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