本文關(guān)鍵詞：揚(yáng)州市汽車產(chǎn)業(yè)競爭力研究　出處：《揚(yáng)州大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：在世界經(jīng)濟(jì)復(fù)蘇和國家宏觀調(diào)控的大背景下,我國汽車市場進(jìn)入了成熟期發(fā)展的重要階段。汽車工業(yè)在揚(yáng)州工業(yè)中,占據(jù)舉足輕重的作用,尤其是“十二五”以來,揚(yáng)州市將其定為“四大主導(dǎo)產(chǎn)業(yè)之一”“五個千億級產(chǎn)業(yè)之一”“優(yōu)先發(fā)展的基本產(chǎn)業(yè)”。在揚(yáng)州經(jīng)濟(jì)發(fā)展中起著越來越重要作用。面對激烈的市場競爭,在揚(yáng)州市建設(shè)“汽車名城”重大背景下,對揚(yáng)州市汽車產(chǎn)業(yè)競爭力與其他同級地區(qū)汽車城市進(jìn)行客觀準(zhǔn)確的評價,借鑒他們的優(yōu)勢,提出對策與建議來提升揚(yáng)州市汽車產(chǎn)業(yè)的競爭力。全文采用定性與定量相結(jié)合的研究方法分析揚(yáng)州市汽車產(chǎn)業(yè)競爭力。首先對揚(yáng)州市汽車產(chǎn)業(yè)的發(fā)展現(xiàn)狀進(jìn)行了分析,并根據(jù)波特模型所分析得到的影響因素進(jìn)行了深入詳細(xì)的分析,可以很清楚的了解到近年來揚(yáng)州汽車產(chǎn)業(yè)發(fā)展迅速,對揚(yáng)州經(jīng)濟(jì)的貢獻(xiàn)很大,汽車制造商生產(chǎn)的汽車產(chǎn)品種類繁多、品種齊全。揚(yáng)州汽車企業(yè)目前的企業(yè)戰(zhàn)略就是吸引大型知名企業(yè)的入駐,政府也在為大型知名汽車企業(yè)的入駐創(chuàng)造條件,正在建造汽車產(chǎn)業(yè)園,目前也已經(jīng)建好了三大汽車產(chǎn)業(yè)園,但是仍然沒有滿足全市全部的汽車生產(chǎn)企業(yè)。揚(yáng)州高校眾多,又是西部勞動力的接受地,因此勞動力充足,但是通過我們的調(diào)查后,卻發(fā)現(xiàn)對于汽車產(chǎn)業(yè)高端知識人才仍然匱乏,遠(yuǎn)未達(dá)到國際技術(shù)工人的比例標(biāo)準(zhǔn)。此外資本資源也非常豐富,通過調(diào)查揚(yáng)州每年的汽車企業(yè)對于自身的投資一直在加大,企業(yè)也越來越重視自身的發(fā)展,這對于揚(yáng)州汽車產(chǎn)業(yè)的發(fā)展具有推動作用。揚(yáng)州汽車產(chǎn)業(yè)的需求市場非常旺盛,但是還沒達(dá)到飽和狀態(tài),政府也十分重視揚(yáng)州汽車產(chǎn)業(yè)的發(fā)展,出臺了許多相關(guān)文件這有利于揚(yáng)州汽車產(chǎn)業(yè)的發(fā)展。然后本文運(yùn)用了因子分析法對揚(yáng)州汽車產(chǎn)業(yè)的競爭力進(jìn)行了實證分析,基于大量文獻(xiàn)研究參考上,設(shè)計出評價揚(yáng)州市汽車產(chǎn)業(yè)競爭力的指標(biāo)體系,并從地理上選取全國五個產(chǎn)業(yè)圈區(qū)域,具有汽車產(chǎn)業(yè)代表性的同級16個城市做出汽車產(chǎn)業(yè)競爭力比較。通過分析我們知道了,揚(yáng)州汽車產(chǎn)業(yè)競爭力無論是與武漢、柳州這樣的大型汽車產(chǎn)業(yè)基地相比,還是與省內(nèi)的南京這類老牌汽車產(chǎn)業(yè)基地相比都處于落后位置,分別存在著規(guī)模效益難顯、缺乏龍頭企業(yè)帶動、企業(yè)管理人才不足、自主研發(fā)能力薄弱等問題。最后結(jié)合定量和定性分析內(nèi)容對揚(yáng)州市汽車產(chǎn)業(yè)提出了四個政策建議:政府加強(qiáng)主導(dǎo)作用、企業(yè)重視技術(shù)創(chuàng)新、企業(yè)培養(yǎng)高素質(zhì)人才、政府創(chuàng)造積極市場消費(fèi)環(huán)境方面。
[Abstract]:Under the background of world economic recovery and national macro-control, China's automobile market has entered an important stage of mature development. Automobile industry plays an important role in Yangzhou industry. Especially since the 12th Five-Year Plan. Yangzhou is regarded as "one of the four leading industries," "one of the five hundred billion industries" and "the basic industry of priority development", which plays a more and more important role in the economic development of Yangzhou and faces fierce market competition. Under the background of the construction of "famous automobile city" in Yangzhou City, the paper makes an objective and accurate evaluation on the competitiveness of the automobile industry in Yangzhou and other automobile cities of the same level, and draws lessons from their advantages. Countermeasures and suggestions are put forward to improve the competitiveness of Yangzhou automobile industry. This paper analyzes the competitiveness of Yangzhou automobile industry by combining qualitative and quantitative methods. Firstly, the present situation of the development of Yangzhou automobile industry is analyzed. Analysis. And according to Porter model analysis of the impact factors in-depth and detailed analysis can be very clear that Yangzhou automobile industry in recent years rapid development of Yangzhou economic contribution. The present enterprise strategy of Yangzhou automobile enterprises is to attract the large well-known enterprises, and the government is also creating the conditions for the large well-known automobile enterprises to enter. The automobile industry park is being built and three major automobile industry parks have been built at present, but it is still not satisfied with all the automobile production enterprises in the whole city. Yangzhou university is numerous, and it is also the receiving place of the western labor force. Therefore, the labor force is sufficient, but through our investigation, we find that the high-end knowledge of the automotive industry is still scarce, far from meeting the international standard of proportion of skilled workers. In addition, capital resources are also very rich. Through the investigation of Yangzhou automobile enterprises every year to their own investment has been increasing, enterprises also pay more and more attention to their own development. Yangzhou auto industry demand market is very strong, but not yet reached saturation state, the government also attaches great importance to the development of Yangzhou automobile industry. This paper uses factor analysis method to analyze the competitiveness of Yangzhou automobile industry, based on a large number of literature research references. This paper designs an index system to evaluate the competitiveness of Yangzhou automobile industry, and selects five regions of the whole country from the geographical point of view. Through the analysis, we know that Yangzhou automobile industry competitiveness is no matter with Wuhan. Compared with the large automobile industry base such as Liuzhou, it is still in the backward position compared with the old automobile industry base such as Nanjing in the province. Finally, combined with quantitative and qualitative analysis of the content of Yangzhou auto industry put forward four policy recommendations: the government to strengthen the leading role, enterprises attach importance to technological innovation. Enterprises cultivate high-quality talents, and the government creates a positive market environment for consumption.
【學(xué)位授予單位】：揚(yáng)州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.471

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