本文關(guān)鍵詞：基于網(wǎng)絡(luò)狀產(chǎn)業(yè)鏈的真人秀節(jié)目運(yùn)行機(jī)制研究　出處：《江西財(cái)經(jīng)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 真人秀節(jié)目 網(wǎng)絡(luò)狀產(chǎn)業(yè)鏈 運(yùn)行機(jī)制

【摘要】：21世紀(jì)的前十年是電視真人秀在全球范圍內(nèi)快速發(fā)展的階段。2005年隨著《超級(jí)女聲》的出現(xiàn),真人秀節(jié)目呈現(xiàn)出井噴式地增長(zhǎng),真人秀節(jié)目的影響力也跨入了一個(gè)新的臺(tái)階。這一節(jié)目徹底改變了中國(guó)電視娛樂節(jié)目的格局。尤其2013年《爸爸去哪兒》的出現(xiàn),不僅再次刷新了真人秀節(jié)目的商業(yè)價(jià)值,并且也具備了較強(qiáng)的社會(huì)價(jià)值。然而伴隨著新技術(shù)的發(fā)展,新媒體在電視內(nèi)容的傳播和營(yíng)銷中占據(jù)越來越重要的地位,移動(dòng)終端大范圍的使用也改變了傳統(tǒng)媒體的傳播方式和接收方式。新的媒介環(huán)境發(fā)生變化,受眾的需求以及接收信息習(xí)慣的變化,導(dǎo)致電視節(jié)目傳統(tǒng)產(chǎn)業(yè)鏈也發(fā)生了很大的變化,這種變化體現(xiàn)為產(chǎn)業(yè)鏈的線性結(jié)構(gòu)逐步擴(kuò)散,形成了新的網(wǎng)絡(luò)架構(gòu)。產(chǎn)業(yè)鏈的網(wǎng)絡(luò)狀結(jié)構(gòu)能夠合理利用系統(tǒng)內(nèi)所有資源,表現(xiàn)出了附加價(jià)值最大化和全面營(yíng)銷的特點(diǎn)。網(wǎng)絡(luò)狀產(chǎn)業(yè)鏈對(duì)真人秀節(jié)目產(chǎn)業(yè)發(fā)展有良好的推動(dòng)作用,但也出現(xiàn)了新的問題,其中的主要問題有:由于分工不合理出現(xiàn)的創(chuàng)新機(jī)制不健全和缺少長(zhǎng)期品牌建設(shè)問題,衍生品市場(chǎng)開發(fā)帶來的合作與競(jìng)爭(zhēng)中出現(xiàn)了信任問題以及產(chǎn)業(yè)鏈發(fā)展不均衡引起的利益分配不均問題等。從產(chǎn)業(yè)鏈視角來看待這些問題,我們需要完善真人秀節(jié)目的產(chǎn)業(yè)鏈構(gòu)架,保障運(yùn)行機(jī)制良好運(yùn)作,即需要?jiǎng)?chuàng)新價(jià)值生成機(jī)制,強(qiáng)化信任機(jī)制,重建利益分配機(jī)制。價(jià)值生成機(jī)制即提升真人秀節(jié)目產(chǎn)業(yè)鏈的系統(tǒng)價(jià)值,解決品牌建設(shè)和創(chuàng)新能力的問題,其核心在于深化模塊化分工。在電視產(chǎn)業(yè)需通過“制播分離”的方式,分解產(chǎn)業(yè)鏈核心模塊以及不斷開發(fā)新模塊來達(dá)成。信任機(jī)制是產(chǎn)業(yè)鏈網(wǎng)狀結(jié)構(gòu)中各模塊通過合作和競(jìng)爭(zhēng)形成的共識(shí),它是產(chǎn)業(yè)鏈穩(wěn)定運(yùn)行的基礎(chǔ)。而模塊間的合作和競(jìng)爭(zhēng)需要產(chǎn)業(yè)鏈具備一定規(guī)模,在真人秀節(jié)目產(chǎn)業(yè)中體現(xiàn)為各模塊的合作策略和競(jìng)爭(zhēng)策略。合作策略需要通過擴(kuò)大產(chǎn)業(yè)鏈網(wǎng)絡(luò)結(jié)構(gòu)的規(guī)模,不斷延伸產(chǎn)業(yè)鏈;競(jìng)爭(zhēng)策略則是通過市場(chǎng)優(yōu)勝劣汰,促進(jìn)優(yōu)勢(shì)模塊的發(fā)展。利益分配機(jī)制是產(chǎn)業(yè)鏈運(yùn)行的保障,確保產(chǎn)業(yè)鏈順利運(yùn)行。在網(wǎng)絡(luò)狀產(chǎn)業(yè)鏈中,價(jià)值貢獻(xiàn)度、談判力、價(jià)值網(wǎng)絡(luò)環(huán)境都決定著利益的分配,但價(jià)值貢獻(xiàn)度起主導(dǎo)作用。在真人秀節(jié)目產(chǎn)業(yè)鏈中甚至在文化產(chǎn)業(yè)中,內(nèi)容都是其核心的價(jià)值,也就是說,價(jià)值貢獻(xiàn)度最高的是內(nèi)容,其外在形式的體現(xiàn)即節(jié)目版權(quán)。利益分配機(jī)制主要是通過版權(quán)收益的合理分配來實(shí)現(xiàn)的。結(jié)合國(guó)外版權(quán)產(chǎn)業(yè)的經(jīng)驗(yàn),我國(guó)的版權(quán)制度需要在協(xié)同制作的基礎(chǔ)上,通過政府和市場(chǎng)的雙重作用來決定利益的歸屬。作者對(duì)真人秀節(jié)目運(yùn)行機(jī)制進(jìn)行了分析,僅就核心問題展開論述,必然存在問題闡述不全面、宏觀性不足的缺憾。未來將會(huì)繼續(xù)關(guān)注真人秀節(jié)目的發(fā)展,思考產(chǎn)業(yè)化進(jìn)程中問題,通過實(shí)踐或研究進(jìn)一步關(guān)注。
[Abstract]:The first decade of 21th century was a period of rapid global growth for reality TV. In 2005, with the emergence of Super Girl, reality TV showed an explosion of growth. The influence of reality shows has also entered a new stage. This program has completely changed the pattern of Chinese TV entertainment programs, especially the appearance of where to Dad in 2013. It not only refreshes the commercial value of reality TV, but also has strong social value. However, with the development of new technology, new media plays an increasingly important role in the dissemination and marketing of TV content. The wide use of mobile terminals has also changed the traditional media transmission and reception methods. The new media environment has changed, the needs of the audience and the change of the habits of receiving information. As a result, the traditional industrial chain of TV programs has also undergone great changes, which is reflected in the gradual diffusion of the linear structure of the industrial chain. A new network structure has been formed. The network structure of the industry chain can make use of all the resources in the system reasonably. It shows the characteristics of maximization of added value and overall marketing. The network industry chain has a good role in promoting the development of reality show industry, but there are also new problems. Among them the main problems are: because of the unreasonable division of labor innovation mechanism is not perfect and lack of long-term brand building problem. There are trust problems in the cooperation and competition brought about by the development of derivatives market and the uneven distribution of benefits caused by the unbalanced development of the industrial chain, etc. These problems are viewed from the perspective of the industrial chain. We need to improve the reality show industry chain framework to ensure the good operation of the mechanism, that is, we need to innovate the value generation mechanism, strengthen the trust mechanism. Reconstruction of benefit distribution mechanism. Value generation mechanism is to enhance the system value of reality show industry chain, to solve the problem of brand building and innovation ability. Its core is to deepen the modular division of labor. In the television industry, it is necessary to separate the production and broadcasting. Decomposition of the core modules of the industrial chain and the continuous development of new modules to achieve. Trust mechanism is the industry chain network structure through cooperation and competition of each module formed a consensus. It is the foundation of the steady operation of the industrial chain, and the cooperation and competition among modules need a certain scale of the industrial chain. In reality show industry, the cooperation strategy and competition strategy of each module are embodied. The cooperation strategy needs to extend the industry chain by expanding the scale of the network structure of the industry chain; The competitive strategy is to promote the development of the advantage module through the market survival of the fittest. The benefit distribution mechanism is the guarantee of the operation of the industrial chain to ensure the smooth operation of the industrial chain. In the network industrial chain, the contribution of value, negotiation power. Value network environment determines the distribution of benefits, but the value contribution plays a leading role. In the reality show industry chain, even in the cultural industry, the content is its core value, that is to say. The highest value contribution is the content, whose external form is the program copyright. The benefit distribution mechanism is mainly realized through the rational distribution of copyright income. Combined with the experience of foreign copyright industry. The copyright system of our country needs to decide the ownership of interests through the dual role of the government and the market on the basis of co-production. The author analyzes the running mechanism of reality TV programs and only discusses the core issues. In the future, we will continue to pay attention to the development of reality TV programs, think about the problems in the process of industrialization, and pay further attention to them through practice or research.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G222-F

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李醒嵐;;論電視真人秀節(jié)目《飯沒了秀》的創(chuàng)作特色[J];當(dāng)代電視;2014年02期

2 馬臻宇;;電視真人秀節(jié)目的紀(jì)實(shí)元素——以《美國(guó)偶像》為例[J];當(dāng)代電視;2014年01期

3 金業(yè)陽;;數(shù)字內(nèi)容產(chǎn)業(yè)價(jià)值鏈關(guān)鍵環(huán)節(jié)影響因素與對(duì)策研究[J];深圳大學(xué)學(xué)報(bào)(人文社會(huì)科學(xué)版);2013年05期

4 張雷;陳波;;產(chǎn)業(yè)鏈視域下的《中國(guó)好聲音》欄目運(yùn)營(yíng)策略分析[J];浙江傳媒學(xué)院學(xué)報(bào);2013年04期

5 相麗玲;劉紅麗;;數(shù)字內(nèi)容產(chǎn)業(yè)的演化路徑及研究評(píng)價(jià)[J];情報(bào)理論與實(shí)踐;2012年07期

6 肖葉飛;;三網(wǎng)融合產(chǎn)業(yè)鏈重構(gòu)與整合[J];中國(guó)有線電視;2012年01期

7 賴茂生;葉元齡;閆慧;李璐;;從產(chǎn)業(yè)融合看數(shù)字內(nèi)容產(chǎn)業(yè)發(fā)展——基于廣東產(chǎn)業(yè)發(fā)展的分析[J];情報(bào)科學(xué);2009年07期

8 江虹;;三網(wǎng)融合、數(shù)字電視與集成產(chǎn)業(yè)鏈[J];新聞愛好者;2009年06期

9 李懷亮;;新媒體的文化價(jià)值變革與發(fā)展動(dòng)力[J];當(dāng)代電影;2008年06期

10 范麗莉;單瑞芳;;我國(guó)臺(tái)灣地區(qū)數(shù)字內(nèi)容產(chǎn)業(yè)的發(fā)展舉措及啟示[J];情報(bào)理論與實(shí)踐;2006年06期

相關(guān)博士學(xué)位論文 前1條

1 李冬梅;網(wǎng)絡(luò)時(shí)代中國(guó)電視真人秀節(jié)目的內(nèi)容生產(chǎn)與營(yíng)銷創(chuàng)新[D];山東大學(xué);2010年

，

本文編號(hào)：1407349