本文關(guān)鍵詞：上海文化創(chuàng)意產(chǎn)業(yè)園導(dǎo)向標(biāo)識系統(tǒng)的設(shè)計研究　出處：《上海師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：導(dǎo)向標(biāo)識系統(tǒng)設(shè)計涉及范圍廣闊,是上個世紀二十年代發(fā)展起來的一門交叉性設(shè)計學(xué)科。如今,對于導(dǎo)向標(biāo)識的定義已不只是指示牌的意義,它逐漸也成為了在城市公共空間中必不可少的一個配套系統(tǒng)。目前,隨著我國經(jīng)濟的迅速發(fā)展,許多地區(qū)的產(chǎn)業(yè)發(fā)展形成了一個新的趨勢,就是文化創(chuàng)意產(chǎn)業(yè)的興起,這同時也影響了我國文化消費發(fā)展的模式,尤其在“魔都”——上海,文化創(chuàng)意產(chǎn)業(yè)園的發(fā)展如雨后春筍般坐落于各個角落,因此上海成為了文化創(chuàng)意產(chǎn)業(yè)園發(fā)展較為成熟的城市之一。本文以上海文化創(chuàng)意產(chǎn)業(yè)園導(dǎo)向標(biāo)識系統(tǒng)為主要研究的切入點,對各個不同發(fā)展模式下的上海文化創(chuàng)意產(chǎn)業(yè)園進行考核和歸納。本課題分別對上海文化創(chuàng)意產(chǎn)業(yè)園最基本的四種類型——依托學(xué)校、舊建筑改造、新建園區(qū)以及依托傳統(tǒng)基礎(chǔ)來分析得出,在這些園區(qū)中的導(dǎo)向標(biāo)識系統(tǒng)集合了多種指引性、說明性、管理性、警示性等導(dǎo)向功能意義的標(biāo)識,隨著環(huán)境空間的延展對導(dǎo)向標(biāo)識的功能性設(shè)計會有更高的要求。不同于其他商業(yè)園區(qū),在園區(qū)內(nèi)的導(dǎo)向標(biāo)識在設(shè)計上顯得更系統(tǒng),對于空間層次的定位設(shè)計也更緊湊。由于上海海派文化的特性,因此每個園區(qū)的導(dǎo)向標(biāo)識在設(shè)計上都有各自園區(qū)的表現(xiàn)特色,這些設(shè)計表現(xiàn)都基于園區(qū)本身的地理環(huán)境、布局、和歷史文化的基礎(chǔ)上,對導(dǎo)向標(biāo)識進行改造或者新建。筆者通過多個上海文化創(chuàng)意產(chǎn)業(yè)園的考察,發(fā)掘好的導(dǎo)向標(biāo)識系統(tǒng),提出存在的問題以及對今后導(dǎo)向標(biāo)識系統(tǒng)發(fā)展的思考。整篇文章的論述方法通過案例分析、實地考察、參考書籍資料等,分別從地域性、國際性、功能性以及視覺性提出有關(guān)上海文化創(chuàng)意產(chǎn)業(yè)園的設(shè)計研究,并將符號學(xué)、色彩、情感元素、地域文化元素同公共空間環(huán)境相結(jié)合來論述,并力求為今后上海文化創(chuàng)意產(chǎn)業(yè)園的導(dǎo)向標(biāo)識系統(tǒng)設(shè)計提供切實可行的理論依據(jù)。
[Abstract]:The design of guidance marking system involves a wide range, which is a cross design discipline developed in -80s. Nowadays, the definition of guidance marking is not just the significance of signs. It has gradually become an indispensable supporting system in urban public space. At present, with the rapid development of our economy, the industrial development of many regions has formed a new trend. Is the rise of cultural and creative industries, which also affected the development of cultural consumption in China, especially in "magic capital"-Shanghai, the development of cultural and creative industries are springing up in every corner. Therefore, Shanghai has become one of the more mature cities in the development of cultural and creative industry park. Shanghai Cultural and Creative Industrial Park under different development models are examined and summarized. This topic respectively to the most basic four types of Shanghai Cultural and Creative Industrial Park-relying on the school, old building transformation. The new park and relying on the traditional basis of analysis, in these park guidance marking system gathered a variety of guidance, illustrative, management, warning and other guiding function of the signage. With the extension of environmental space, there will be higher requirements for the functional design of the guiding logo. Different from other business parks, the design of the guiding logo in the park is more systematic. For the spatial level of positioning design is more compact. Because of the characteristics of Shanghai Shanghai culture, so the guiding logo of each park in the design has its own performance characteristics of the park. These designs are based on the geographical environment, layout, and history and culture of the park itself, on the basis of the transformation of the guiding logo or new. The author through a number of Shanghai Cultural and Creative Industry Park investigation. Explore the good guidance marking system, put forward the existing problems and the future development of the guidance marking system. The entire article through case analysis, field visits, reference materials and so on. Respectively from the regional, international, functional and visual aspects of the Shanghai Cultural and Creative Industry Park design research, and will be semiotics, color, emotional elements. This paper discusses the elements of regional culture and public space environment, and tries to provide a practical theoretical basis for the design of the guiding and marking system of Shanghai Cultural and Creative Industry Park in the future.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：J524

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本文編號：1374606