本文關鍵詞：日本動漫產(chǎn)業(yè)發(fā)展研究　出處：《延邊大學》2017年碩士論文　論文類型：學位論文

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【摘要】：文化產(chǎn)業(yè)在日本經(jīng)濟中起著舉足輕重的作用,特別是近十幾年來,已成為日本的重要產(chǎn)業(yè)支柱之一,給日本帶來了巨大的經(jīng)濟收益,使日本逐步從一個科技強國走向了文化產(chǎn)業(yè)強國。其中,特別是動漫產(chǎn)業(yè)以其獨特的方式發(fā)展,使日本文化產(chǎn)業(yè)的發(fā)展進入了一個新的階段。針對當前文化經(jīng)濟化和經(jīng)濟全球化發(fā)展的新趨勢,伴隨著文化市場的進一步開放,文化競爭力成為國家綜合競爭力的重要組成部分,我國在2015年的"十三五"規(guī)劃建設中,就已明確提出了要在2020年,文化產(chǎn)業(yè)成為國民經(jīng)濟的支柱產(chǎn)業(yè),所以現(xiàn)在是繼我國改革開放以來發(fā)展文化產(chǎn)業(yè)最好的時代。近年來,日本的文化產(chǎn)業(yè)雖然維持著巨大的市場規(guī)模,但隨著日本國內(nèi)外環(huán)境的變化正受到各種各樣的影響。在這些影響中,有賦予文化產(chǎn)業(yè)騰飛的契機,也有制約其進一步發(fā)展的因素。日本作為文化產(chǎn)業(yè)強國,深入研究其發(fā)展,找出其可以借鑒之處以及存在的不足之處,可能會補充現(xiàn)階段對日本文化產(chǎn)業(yè)研究的不足。這樣的做法有著廣闊的創(chuàng)新空間,為打造具有中國特色的文化產(chǎn)業(yè)有著積極的作用,對于促進經(jīng)濟發(fā)展可能具有實踐意義。我國的動漫產(chǎn)業(yè)尚處于初級階段,因此,學習和借鑒日本動漫產(chǎn)業(yè)成功的發(fā)展經(jīng)驗,對我國動漫產(chǎn)業(yè)的發(fā)展具有極高的參考價值。本文以文化產(chǎn)業(yè)的重要組成部分——動漫產(chǎn)業(yè)為研究對象,研究了日本動漫產(chǎn)業(yè)發(fā)展中的相關措施,以及這些措施的應用結(jié)果,并分析動漫產(chǎn)業(yè)對經(jīng)濟運行的影響,并以此提出對我國動漫產(chǎn)業(yè)發(fā)展的一些思路和見解。為了說明這些問題,首先,對文化產(chǎn)業(yè)的概念和理論綜述進行界定和明確。其次,從文化產(chǎn)業(yè)發(fā)展成效、存在的問題及其驅(qū)動因素的分析出發(fā),對動漫產(chǎn)業(yè)的發(fā)展現(xiàn)狀進行了說明,并以此分析其對國民經(jīng)濟的影響,總結(jié)日本動漫產(chǎn)業(yè)的政策措施及實施效果。在此基礎上,對中國的動漫產(chǎn)業(yè)進行分析,最后提出我國如何通過發(fā)展動漫產(chǎn)業(yè)促進國民經(jīng)濟,日本動漫發(fā)展的啟示和借鑒之處。通過研究可知,日本的文化產(chǎn)業(yè)作為國民經(jīng)濟的重要組成部分,促進了傳統(tǒng)文化的傳承和弘揚、成為了傳播價值觀念的窗口、滿足了人民對精神文化的需求、肩負著穩(wěn)定社會秩序的使命、提升了國際影響力、涌現(xiàn)出了一批優(yōu)秀的人才。但也存在著過度追求娛樂化而缺乏價值引領、產(chǎn)業(yè)窄化、從業(yè)人員薪資待遇低等問題。日本文化產(chǎn)業(yè)的驅(qū)動因素主要有政治法律因素、經(jīng)濟市場因素、科技人才因素、社會人文因素。日本動漫產(chǎn)業(yè)的發(fā)展規(guī)模龐大,收入結(jié)構(gòu)主要來自與影像制品和電視播放,產(chǎn)業(yè)鏈主要以漫畫為起點,衍生品市場上動畫、漫畫、游戲齊頭并進。動漫產(chǎn)業(yè)對國民經(jīng)濟產(chǎn)生了深刻的影響,作為日本的第三大產(chǎn)業(yè),是日本文化產(chǎn)業(yè)的主導,為經(jīng)濟界不斷創(chuàng)造出新的商機,開創(chuàng)了動漫原創(chuàng)動畫片市場、開拓了動漫衍生產(chǎn)品市場、開拓了海外市場、加快了日本動漫產(chǎn)業(yè)的擴張,并且重視和新媒體的融合,搶占內(nèi)容輸出載體的高地。為保障日本動漫產(chǎn)業(yè)的發(fā)展,政府制訂了振興創(chuàng)造政策、權(quán)益保護政策、促進發(fā)展政策等。在經(jīng)濟上給日本帶來了巨大的經(jīng)濟收益,在文化上促進了日本文化的傳播,改善了國家形象。中國在發(fā)展動漫產(chǎn)業(yè)上有著文化資源豐富、政策環(huán)境良好、技術(shù)發(fā)展迅速的優(yōu)勢,但也存在著政策法律不建全、管理機制落后、播映體制不合理、產(chǎn)業(yè)鏈斷缺、原創(chuàng)性不足、專業(yè)人才缺失的不足。雖然存在很多問題,但中國動漫產(chǎn)業(yè)有著市場潛力大、后發(fā)優(yōu)勢的發(fā)展機遇,同時也要正視認知誤區(qū)、外部競爭的挑戰(zhàn)。中國動漫產(chǎn)業(yè)要想發(fā)展,就要制定完善相關產(chǎn)業(yè)政策、建立健全管理體制、打造動漫及其衍生品的產(chǎn)業(yè)新結(jié)構(gòu)、拓展動漫市場、提高產(chǎn)品原創(chuàng)性、高度重視人才、學習先進經(jīng)驗,打造中國自己獨有的動漫發(fā)展道路,在娛樂的基礎上提升民族影響力。
[Abstract]:Cultural industry plays an important role in the Japanese economy, especially in recent years, has become one of the important pillar industry in Japan, has brought huge economic benefits to the Japanese, the Japanese gradually from a scientific and technological power to the power of cultural industries. Among them, especially the development of animation industry in its unique way. The development of Japanese culture industry has entered a new stage. According to the new trend of the current cultural economy and the development of economic globalization, with the further opening of the cultural market, cultural competitiveness has become an important part of the national comprehensive competitiveness of our country in 2015, "13th Five-Year" in the planning and construction, it has been clearly put forward to in 2020, the cultural industry has become a pillar industry of the national economy, so now is the second since China's reform and opening up the development of cultural industry in the best times. In recent years, although the Japanese culture industry However, to maintain a huge market size, but with the change of Japan's domestic and international environment is affected by all kinds. These effects in a given cultural industry, the opportunity to take off, there are factors restricting the further development of Japan. As a cultural industry, in-depth study of its development, find out the existing and can be used for reference deficiencies may be added at this stage of the Japanese cultural industry research deficiencies. This approach has a broad space for innovation, which plays a positive role to create a Chinese cultural industry, to promote economic development may have practical significance. China's animation industry is still in the primary stage, therefore, learning and learn from the development experience of the Japanese animation industry is highly successful, the development of China's animation industry reference value. This paper takes an important part of the cultural industry, animation industry As the research object, study the relevant measures of the Japanese animation industry development, and the application results of these measures, and analyzes the influence on the economic operation of the animation industry, and puts forward some ideas and opinions on the development of China's animation industry. In order to explain these problems, first, review the concept and theory of the cultural industry the definition and clear. Secondly, from the cultural industry development achievements and driving factors of the existing problems of the development status of the animation industry, and analyzes its influence on the national economy, with the Japanese animation industry policy measures and implementation effect. Based on the analysis of China animation finally, our country industry, how to develop the animation industry to promote the national economy, the development of Japanese animation, inspiration and reference. The study shows, the cultural industry of Japan as a country An important part of the national economy, promote and carry forward the traditional culture, become a spread of the values of the window, to meet the people's demand for spiritual culture, shouldering the mission of the social order and stability, enhance the international influence, the emergence of a number of outstanding talent. But there are also excessive pursuit of entertainment and the lack of value leading industry, narrow, low salary issues to employees. The driving factors of Japanese cultural industries are mainly political and legal factors, economic and market factors, technical personnel factors, social and human factors. The scale of the development of Japanese animation industry is huge, the income structure mainly from television and video products, mainly in the comics industry chain starting point, derivative market, animation, comics, games go hand in hand. The animation industry has a profound impact on the national economy, as Japan's third major industries, is Japanese culture Leading industry, economic sector and constantly create new business opportunities, create the original animation animation market, pioneering animation derivatives market, explore the overseas market, accelerate the expansion of the Japanese animation industry, and the importance of integration and new media, to seize the contents of the output carrier heights. To ensure the development of animation industry in Japan the government has formulated policies, the revitalization of creation, protection of the rights and interests of policy, promote the development of policy. In the economy in Japan has brought huge economic benefits in the culture promoted the spread of Japanese culture, improve the image of the country. In the country in the development of animation industry has rich cultural resources, good policy environment, the advantages of rapid the development of technology, but there are also imperfect legal policy, backward management, broadcast system is unreasonable, industrial chain breaking, lack of originality, lack of professional talent shortage. Although there are a lot of problems, But Chinese animation industry has a huge market potential and development opportunities of the advantage, also want to face the challenge of cognitive errors, external competition. China animation industry to develop, to formulate and improve relevant industrial policies, establish and perfect the management system, the new industrial structure to create animation and its derivative products, expand the animation market, improve product originality, attaches great importance to talent, learning advanced experience, to create their own unique Chinese animation development road, promoting the national influence in the entertainment basis.

【學位授予單位】：延邊大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G131.3-F;G124

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本文編號：1363787