【摘要】：2008年,金融危機(jī)帶來了房地產(chǎn)泡沫,政府出臺了一系列優(yōu)惠政策來刺激經(jīng)濟(jì),特別是在房地產(chǎn)行業(yè),房地產(chǎn)市場的利好政策導(dǎo)致大量投資者進(jìn)入房地產(chǎn)市場,之后,中國的房地產(chǎn)市場一片火熱,尤其是在一二線城市的房價(jià)繼續(xù)上漲。從2011年開始,政府開始采取相關(guān)政策來抑制房價(jià)飛漲,如信用額度和限購政策。這些政策在一定程度上抑制了房地產(chǎn)價(jià)格的持續(xù)上漲,中國的房地產(chǎn)投資和銷售額也開始出現(xiàn)下滑。2015年以后,中國進(jìn)入了經(jīng)濟(jì)發(fā)展的常態(tài)階段,經(jīng)濟(jì)從高速增長到中速增長,房地產(chǎn)市場再次下跌,中國商品房銷售面積同比下降7.6%。2015年兩會召開后,政府又實(shí)施了多種措施,有效地促進(jìn)了中國房地產(chǎn)業(yè)的復(fù)蘇。然而,房地產(chǎn)市場僅在部分一二線城市有反彈,在三四線城市中,由于國家政策,庫存壓力并未得到緩解。2016年以來,長沙一直是中部城市的第一,其經(jīng)濟(jì)質(zhì)量和增長率一直引領(lǐng)著中部城市的省會城市。近年來,長沙的房地產(chǎn)價(jià)格也一直穩(wěn)步上漲,并且增長速度將超過人們的收入,所以在長沙投資和生活是正確的選擇。以JFMD的項(xiàng)目可行性作為研究課題,一是能讓建發(fā)房產(chǎn)長沙公司在經(jīng)濟(jì)新常態(tài)下獲得生存和發(fā)展。二是能給具有相似背景的房地產(chǎn)企業(yè)提供借鑒意義。三是能豐富房地產(chǎn)行業(yè)的發(fā)展態(tài)勢,為消費(fèi)者提供更多的產(chǎn)品選擇,既具有非常大的經(jīng)濟(jì)價(jià)值也具有重要的民生價(jià)值。在新常態(tài)的背景下,探究房地產(chǎn)宏觀調(diào)控中存在的問題以及今后如何調(diào)整房地產(chǎn)宏觀調(diào)控思路對房地產(chǎn)市場健康持續(xù)發(fā)展有非常大的現(xiàn)實(shí)意義。為了真實(shí)反映房地產(chǎn)業(yè)在湖南長沙未來的發(fā)展情況,對建發(fā)房產(chǎn)長沙公司進(jìn)行了考察,采用定性分析并結(jié)合項(xiàng)目設(shè)計(jì)說明的方式來評估建發(fā)房產(chǎn)長沙公司的發(fā)展趨勢,結(jié)合當(dāng)前建發(fā)房產(chǎn)長沙公司的發(fā)展?fàn)顩r,對JFMD項(xiàng)目進(jìn)行SWOT分析,確定發(fā)展戰(zhàn)略和實(shí)施措施,并對JFMD項(xiàng)目進(jìn)行可行性分析,主要包括JFMD項(xiàng)目的目標(biāo)客戶、投入與效益、財(cái)務(wù)評估以及項(xiàng)目風(fēng)險(xiǎn)進(jìn)行評估,最后針對JFMD項(xiàng)目的實(shí)施提出了一些建議。以期對于JFMD項(xiàng)目的成功實(shí)施有一定的指導(dǎo)意義。同時(shí)對于其他房地產(chǎn)投資項(xiàng)目也有一定的借鑒意義。
[Abstract]:In 2008, the financial crisis brought the real estate bubble, the government introduced a series of preferential policies to stimulate the economy, especially in the real estate industry, the good policy of the real estate market caused a large number of investors to enter the real estate market, after that, China's real estate market is hot, In particular, house prices in a second-tier city continue to rise. Beginning in 2011, the government began to adopt relevant policies to curb soaring house prices, such as credit lines and limited-purchase policies. China's real estate investment and sales have also begun to decline to a certain extent, and China's real estate investment and sales have also begun to decline. After 2015, China has entered the normal phase of economic development, and the economy has grown from high-speed to medium-speed growth, and the real estate market has fallen again, The sales area of the Chinese commercial house fell by 7.6% on a year-on-year basis. After the two meetings in 2015, the government has implemented a variety of measures to effectively promote the recovery of the real estate in China. However, the real estate market has rebounded in only a portion of a second-tier city, and in the three-fourth-line city, the pressure on the stock market has not been alleviated. Since 2016, Changsha has been the first of the central city, and its economic quality and growth rate have been leading the provincial capital city of the central city. In recent years, the real estate price of Changsha has been rising steadily, and the growth rate will exceed the income of people, so the investment and life in Changsha are the right choice. With the project feasibility of JFMD as the research project, the first is to enable the building property Changsha company to obtain the survival and development in the new normal state. The second is to provide reference for real estate enterprises with similar background. Third, it can enrich the development situation of the real estate industry, provide more product choice for consumers, and have great economic value and important people's livelihood value. In the background of the new normal state, it is of great practical significance to explore the problems existing in the real estate macro-control and how to adjust the real estate macro-control thinking in the future to the healthy and sustainable development of the real estate market. In order to truly reflect the development of the real estate industry in Changsha, Hunan, the development trend of the construction property Changsha company is evaluated by the qualitative analysis and the way of the project design description. In combination with the current development situation of Changsha Company, the paper makes a SWOT analysis on the JFMD project, determines the development strategy and implementation measures, and analyses the feasibility of the JFMD project, mainly including the target customer, input and benefit, financial evaluation and project risk evaluation of the JFMD project. Finally, some suggestions are put forward for the implementation of JFMD project. So as to have certain guiding significance to the successful implementation of the JFMD project. At the same time, there is some reference for other real estate investment projects.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F299.23

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