【摘要】：基于參照依賴和信息反饋理論,探討了反饋信息框架對大學(xué)生節(jié)電意愿的影響,并探究了反饋媒介和反饋頻率對反饋信息框架影響大學(xué)生節(jié)電意愿的調(diào)節(jié)機(jī)制。通過實(shí)驗(yàn)發(fā)現(xiàn):(1)反饋信息框架對于大學(xué)生節(jié)能意愿的主效應(yīng)顯著,且他人參照框架比自我參照框架更能促進(jìn)大學(xué)生節(jié)能意愿;(2)反饋媒介對參照依賴的反饋信息框架影響大學(xué)生節(jié)能意愿有顯著的調(diào)節(jié)作用,當(dāng)反饋媒介為手機(jī)短信時,他人參照的反饋信息框架更能促進(jìn)大學(xué)生節(jié)能意愿;(3)反饋頻率、反饋媒介和信息反饋框架對大學(xué)生節(jié)能意愿影響有三重交互效應(yīng)。在信息反饋頻率為每周一次時,不論反饋媒介為哪種類型,信息反饋框架的主效應(yīng)均顯著。
[Abstract]:Based on the theory of reference dependence and information feedback, this paper probes into the influence of feedback information framework on college students' willingness to save electricity, and probes into the adjustment mechanism of feedback media and feedback frequency to the feedback information frame influencing college students' willingness to save electricity. The experimental results show that: (1) the main effect of feedback information framework on college students' energy saving willingness is significant, and the other reference frame can promote college students' energy saving willingness better than self-reference frame; (2) the feedback media has a significant regulating effect on the energy saving willingness of college students, and when the feedback medium is short message of mobile phone, the feedback information frame referred to by others can promote the college students' energy saving willingness; (3) feedback frequency, feedback media and information feedback framework have a triple interaction effect on college students' energy saving willingness. When the information feedback frequency is once a week, the main effect of the information feedback framework is significant regardless of the type of feedback media.
【作者單位】： 中國礦業(yè)大學(xué)管理學(xué)院;大連理工大學(xué)管理與經(jīng)濟(jì)學(xué)部;
【基金】：江蘇省社會科學(xué)基金項目(15JD037) 江蘇省高校哲學(xué)社會科學(xué)基金項目(2015SJD435) 江蘇高校國際能源政策研究中心資助項目
【分類號】：F206
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本文編號：2303355