【摘要】：鑒于原有三方主體的概念已不能全面反映眾籌市場參與者及其行為,提出眾籌第四方的概念,分析其群體構(gòu)成、作用和參與動(dòng)機(jī),并針對(duì)其發(fā)展相對(duì)緩慢的狀況,提出促進(jìn)發(fā)展的建議。眾籌第四方概念拓展了眾籌市場參與者的研究范圍,分析其動(dòng)機(jī)和行為影響因素,從而設(shè)計(jì)相應(yīng)的促進(jìn)機(jī)制,有助于動(dòng)員更多社會(huì)資源參與到眾籌模式中,對(duì)推動(dòng)眾籌發(fā)展有現(xiàn)實(shí)的價(jià)值。
[Abstract]:In view of the fact that the original concept of the tripartite main body can no longer fully reflect the market participants and their behavior, the concept of the fourth party of crowdfunding is put forward, its group composition, role and motivation for participation are analyzed, and in view of its relatively slow development, Recommendations for development The concept of crowdfunding fourth party expands the research scope of crowdfunding market participants, analyzes their motivation and behavioral factors, and designs corresponding promotion mechanisms, which helps to mobilize more social resources to participate in crowdfunding model. It has practical value for promoting the development of crowdfunding.
【作者單位】： 南寧職業(yè)技術(shù)學(xué)院商學(xué)院;
【基金】：2016廣西科協(xié)立項(xiàng)項(xiàng)目《農(nóng)業(yè)眾籌與廣西精準(zhǔn)扶貧開發(fā)研究》,(廣西桂科協(xié)〔2016〕Z-21) 2016南寧社科聯(lián)立項(xiàng)項(xiàng)目《眾籌助推南寧市精準(zhǔn)扶貧研究》(南社聯(lián)發(fā)〔2016〕5號(hào))
【分類號(hào)】：F259.2
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本文編號(hào)：2158269