上海MS涉外房產(chǎn)經(jīng)紀(jì)公司發(fā)展戰(zhàn)略研究
本文選題:房地產(chǎn)經(jīng)紀(jì) + 涉外房產(chǎn)��; 參考:《華東理工大學(xué)》2017年碩士論文
【摘要】:以傭金為主要收入來源的房地產(chǎn)經(jīng)紀(jì)行業(yè)已經(jīng)成為重要的現(xiàn)代服務(wù)業(yè)。房地產(chǎn)經(jīng)紀(jì)公司業(yè)務(wù)范圍包括一手房買賣,二手房買賣、租賃,及商業(yè)用房的買賣和租賃。隨著經(jīng)濟(jì)的飛速發(fā)展,上海這座國際化大都市吸引了全世界各地的人才來此發(fā)展,據(jù)第六次人口普查數(shù)據(jù)顯示,全市常住人口為23019148人,其中外省市來滬常住人口為8977000人,占39.00%,境外人員為208300人。巨大的人口基數(shù)給房地產(chǎn)經(jīng)紀(jì)行業(yè)的發(fā)展提供了絕佳的市場(chǎng)。本文首先介紹了房地產(chǎn)經(jīng)紀(jì)行業(yè)發(fā)展的宏觀環(huán)境,其次介紹了 MS涉外房產(chǎn)公司的現(xiàn)狀,房源供給及客源類型,并研究了制約MS公司發(fā)展的業(yè)務(wù)單一,無法規(guī)�;l(fā)展等問題,最后分析了 MS公司的發(fā)展戰(zhàn)略。
[Abstract]:The commission-based real estate brokerage industry has become an important modern service industry. The range of real estate brokerage companies includes primary housing, second-hand housing, leasing, and commercial housing sales and leasing. With the rapid development of the economy, Shanghai, an international metropolis, has attracted talents from all over the world. According to the data from the sixth census, the city's resident population is 23019148, of which 8977000 are from other provinces and cities. The proportion was 39. 00 and the number of overseas personnel was 208300. The huge population base provides an excellent market for the development of the real estate brokerage industry. This paper first introduces the macro environment of the development of real estate brokerage industry, then introduces the current situation of MS foreign real estate company, housing supply and customer source type, and studies the problems that restrict the development of MS company, such as single business, unable to develop on a large scale, etc. Finally, the development strategy of MS Company is analyzed.
【學(xué)位授予單位】:華東理工大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:F299.233.55;F272
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