本文選題：江蘇省城鄉(xiāng)居民 + 節(jié)能消費行為　； 參考：《中國礦業(yè)大學》2017年碩士論文

【摘要】：社會發(fā)展對能源的依賴度越來越高,能源過度使用帶來的環(huán)境問題也越來越嚴重。中國作為世界上最大的發(fā)展中國家,為解決工業(yè)污染、降低工業(yè)能耗出臺了諸多政策。然而隨著各項節(jié)能減排措施的出臺和實施,工業(yè)節(jié)能的潛力已經(jīng)越來越小,居民生活節(jié)能的潛力逐漸顯露出來。目前政府大力扶持居民生活領域節(jié)能產(chǎn)業(yè)的發(fā)展,諸多的節(jié)能產(chǎn)品企業(yè)開始在市場上形成了明顯的競爭態(tài)勢,但也暴露出了一定的市場問題。問題的根源在于節(jié)能產(chǎn)品企業(yè)對居民的節(jié)能消費行為不夠了解�；诖�,本文立足于為節(jié)能產(chǎn)品的推廣管理提供對策,以江蘇省為例,對我國經(jīng)濟條件、生活方式明顯不同的兩類居民—城市居民和農(nóng)村居民的能源消費行為展開了差異性研究,并探究了城鄉(xiāng)居民節(jié)能消費行為影響因素的差異性。首先本研究基于以往居民節(jié)能消費研究的理論基礎,構建了城鄉(xiāng)居民節(jié)能消費行為及其影響因素差異性研究的研究模型,將居民的節(jié)能消費行為劃分為購買選擇行為和日常使用行為兩個維度,將居民節(jié)能消費行為影響因素歸類劃分為個體因素、情境結構因素和社會人口統(tǒng)計變量三個維度。并在以往居民節(jié)能消費行為研究的基礎上,構建了城鄉(xiāng)居民節(jié)能消費行為及其影響因素差異性研究的研究量表。然后在江蘇省的蘇北、蘇中、蘇南選取代表性區(qū)域發(fā)放回收問卷,對問卷數(shù)據(jù)進行數(shù)據(jù)處理和匯總,并進行描述性統(tǒng)計分析、Pearson相關分析、回歸分析和差異性檢驗,得出江蘇省城鄉(xiāng)居民節(jié)能消費行為及其影響因素產(chǎn)異性研究的結論。研究發(fā)現(xiàn):第一,江蘇省居民的節(jié)能消費行為存在城鄉(xiāng)差異性。城市居民在節(jié)能消費行為上的表現(xiàn)總體優(yōu)于農(nóng)村居民,城市居民比農(nóng)村居民更具有購買選擇節(jié)能產(chǎn)品的傾向,而且在日常生活中也比農(nóng)村居民更加傾向節(jié)能;第二,江蘇省居民的購買選擇行為影響因素存在城鄉(xiāng)差異性。城市居民的購買選擇行為與生活習慣與方式、低碳行為意愿、政策法規(guī)、環(huán)境價值觀的相關性較強,農(nóng)村居民的購買選擇行為與宣傳教育與信息反饋、社會技術、舒適偏好的相關性較強;第三,江蘇省居民的日常使用行為影響因素存在城鄉(xiāng)差異性。城市居民的日常使用行為與生活習慣與方式、節(jié)能知識、環(huán)境責任感、經(jīng)濟成本的相關性較強,農(nóng)村居民的日常使用行為與低碳行為意愿、社會技術、節(jié)能知識的相關性較強。最后基于以上結論,本研究從政府角度出發(fā)給出了政策建議,從節(jié)能產(chǎn)品企業(yè)角度出發(fā),給出了具體的管理對策建議。以期能夠幫助規(guī)范節(jié)能產(chǎn)品市場競爭,增強節(jié)能產(chǎn)品企業(yè)的市場競爭力。
[Abstract]:Social development depends more and more on energy, and the environmental problems caused by excessive use of energy are becoming more and more serious. As the largest developing country in the world, China has issued many policies to solve industrial pollution and reduce industrial energy consumption. However, with the introduction and implementation of energy saving and emission reduction measures, the potential of industrial energy conservation has become smaller and smaller, and the potential of household energy saving has been gradually revealed. At present, the government has vigorously supported the development of energy-saving industry in the field of residents' life. Many enterprises of energy-saving products have begun to form an obvious competitive situation in the market, but also exposed certain market problems. The root of the problem lies in the energy-saving products enterprises do not understand the consumption behavior of residents. Based on this, this paper bases on providing countermeasures for the promotion and management of energy-saving products, taking Jiangsu Province as an example, to the economic conditions of our country. The difference of energy consumption behavior between urban residents and rural residents is studied, and the difference of influencing factors of energy saving consumption behavior of urban and rural residents is explored. First of all, based on the theoretical basis of the previous research on energy saving consumption of residents, the research model of the difference of energy saving consumption behavior and its influencing factors between urban and rural residents is established. The energy saving consumption behavior of residents is divided into two dimensions: purchase choice behavior and daily use behavior, and the influencing factors of energy saving consumption behavior are classified into three dimensions: individual factors, situational structure factors and socio-demographic variables. On the basis of the previous research on energy saving consumption behavior of residents, the research scale of the difference of energy saving consumption behavior and its influencing factors between urban and rural residents is constructed. Then, in the north of Jiangsu Province, in the middle of Jiangsu, and in the south of Jiangsu Province, the representative areas are selected to distribute the questionnaires, and then the data of the questionnaire are processed and summarized, and the descriptive statistical analysis, Pearson correlation analysis, regression analysis and difference test are carried out. The conclusion of the study on energy saving consumption behavior and its influencing factors of Jiangsu Province is drawn. The results show that: first, there are urban and rural differences in energy-saving consumption behavior of residents in Jiangsu Province. The performance of urban residents in energy saving consumption behavior is generally superior to that of rural residents. Urban residents have more tendency to buy and choose energy-saving products than rural residents, and they also tend to save energy more in daily life than rural residents. Second, There is a difference between urban and rural areas in the influencing factors of purchasing behavior of Jiangsu Province residents. Urban residents' purchase choice behavior and living habits and ways, low carbon behavior will, policies and regulations, environmental values, rural residents' purchase choice behavior and propaganda, education and information feedback, social technology, Comfort preference has a strong correlation; third, there is a difference between urban and rural areas in influencing factors of daily use behavior of Jiangsu residents. Urban residents' daily use behavior and living habits and ways, energy-saving knowledge, environmental responsibility, economic costs are strongly correlated, rural residents' daily use behavior and low-carbon behavior willingness, social technology, energy-saving knowledge is more relevant. Finally, based on the above conclusions, this study gives the policy recommendations from the perspective of the government, and from the perspective of energy-saving product enterprises, gives the specific management suggestions. In order to help standardize the market competition of energy-saving products, enhance the market competitiveness of energy-efficient products enterprises.
【學位授予單位】：中國礦業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F206;F126.1

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