本文選題：商業(yè)物業(yè)　切入點(diǎn)：核心競爭力　出處：《南昌大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：商業(yè)物業(yè)具體指的被用于商業(yè)經(jīng)營或是具備商業(yè)功能的一種物業(yè)類型,其主要包括有商業(yè)街、CBD、購物中心、百貨商場、酒店以及批發(fā)市場等。商業(yè)物業(yè)一般能夠被細(xì)化成辦公物業(yè)、商貿(mào)物業(yè)、酒店物業(yè)以及娛樂休閑物業(yè)等。伴隨我國社會經(jīng)濟(jì)的迅猛發(fā)展,商業(yè)現(xiàn)代化水平持續(xù)提升,目前在國內(nèi)大型城市當(dāng)中商業(yè)物業(yè)數(shù)量大幅增加,同時(shí)針對商業(yè)物業(yè)建設(shè)水平也有了高標(biāo)準(zhǔn)的要求,即布局合理、規(guī)模適度、功能完善以及檔次適中等,尤其是要與社會經(jīng)濟(jì)發(fā)展水平相契合。在當(dāng)前日趨激烈的市場競爭環(huán)境之下,怎樣才能夠在商業(yè)物業(yè)服務(wù)行業(yè)競爭當(dāng)中脫穎而出,并保持核心競爭力,能夠?qū)崿F(xiàn)可持續(xù)發(fā)展,這是當(dāng)前物業(yè)管理企業(yè)必須之考慮的重點(diǎn)問題。江西HX物業(yè)管理有限公司是一家主要為寫字樓、商場等商業(yè)物業(yè)提供管理服的江西物業(yè)管理公司,服務(wù)對象具體包括大型商場以及高端寫字樓等,客戶類型多為公司客戶。HX公司在江西物業(yè)行業(yè)市場當(dāng)中已經(jīng)立足十幾年,不但具備豐富的商業(yè)物業(yè)管理經(jīng)驗(yàn),同時(shí)還積累了良好的業(yè)界口碑。但是在日趨白熱化的物業(yè)行業(yè)競爭背景下,HX公司同樣不可避免的回面臨一系列的問題。本文以江西HX物業(yè)管理有限公司作為研究案例,針對企業(yè)能力、核心競爭力以及競爭戰(zhàn)略等相關(guān)理論進(jìn)行分析概述,具體結(jié)合HX物業(yè)管理公司以及其他國內(nèi)外具有影響力的物業(yè)服務(wù)企業(yè)發(fā)展實(shí)際,明確當(dāng)前江西省內(nèi)商業(yè)物業(yè)服務(wù)行業(yè)的發(fā)展?fàn)顩r以及暴露出的問題,采取理論聯(lián)系實(shí)際的研究方式,通過分析工具具體分析了HX物業(yè)管理公司的內(nèi)部環(huán)境與外部環(huán)境,明確當(dāng)前存在的主要問題,在此基礎(chǔ)上提出了HX物業(yè)管理公司核心競爭力提升對策。
[Abstract]:Commercial property specifically refers to a type of property that is used for business operations or has commercial functions. It mainly includes commercial streets such as CBDs, shopping centers, department stores, Hotels and wholesale markets. Commercial properties can generally be refined into office property, commercial property, hotel property and entertainment and leisure property. With the rapid development of China's social economy, the level of commercial modernization continues to improve. At present, the number of commercial properties in large cities in China has increased substantially. At the same time, there are also high standard requirements for the level of commercial property construction, that is, reasonable layout, appropriate scale, perfect function and moderate grade, etc. Especially in line with the level of social and economic development. In the current increasingly fierce market competition environment, how to stand out in the commercial property service industry competition, and maintain the core competitiveness, can achieve sustainable development, This is a key issue that must be considered by current property management enterprises. Jiangxi HX property Management Co., Ltd. is a Jiangxi property management company that mainly provides management services for commercial properties such as office buildings, shopping malls, etc. The specific clients include large-scale shopping malls and high-end office buildings. Most of the customers are company customers. HX has been based in Jiangxi property market for more than ten years, not only has rich commercial property management experience, At the same time, it has also accumulated a good reputation in the industry. But under the background of the increasingly fierce competition in the property industry, HX Company also inevitably faces a series of problems. This paper takes Jiangxi HX property Management Co., Ltd as a case study. This paper analyzes and summarizes the related theories of enterprise capability, core competence and competitive strategy, and combines HX property Management Company and other influential property service enterprises at home and abroad to develop the actual situation. This paper clarifies the development situation and exposed problems of commercial property service industry in Jiangxi Province, and analyzes the internal and external environment of HX property Management Company by means of theoretical and practical research. This paper clarifies the main problems and puts forward the countermeasures to enhance the core competence of HX property management company.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F299.233.47;F271

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 陳新光;崔文成;李一U，

本文編號：1587773