【摘要】：正隨著籃球運動的不斷傳播與發(fā)展,人們對此項運動的熱愛與日俱增。一個重要的原因就在于籃球運動具有許多優(yōu)點,如多樣性、健身性。隨著現(xiàn)代人養(yǎng)生意識的提高,終身體育的理念逐漸被提上了日程,籃球運動也獲得了不少人的青睞。同時,籃球運動還有著教育性和商業(yè)性功能�；@球運動的教育性功能體現(xiàn)在該運動能夠提升人們社會生活的活躍程度、社會交往的和諧性,同時對民族自強意識的增進也有著積極的教育意義。其商業(yè)性功能體現(xiàn)在籃球運動已經(jīng)成為一項重要的國際賽事,其帶來的廣告收益不容小覷。
[Abstract]:With the continuous spread and development of basketball, people love this sport day by day. An important reason is that basketball has many advantages, such as diversity, fitness. With the improvement of modern health consciousness, the concept of lifelong sports has been gradually put on the agenda, basketball has also won the favor of many people. At the same time, basketball has educational and commercial functions. The educational function of basketball is that it can promote the active degree of people's social life, the harmony of social communication, and also has positive educational significance to the enhancement of national self-strengthening consciousness. Its commercial function is that basketball has become an important international competition, and the advertising revenue can not be underestimated.
【作者單位】： 沙洲職業(yè)工學(xué)院;
【分類號】：G841

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