【摘要】：里約奧運(yùn)會(huì)的圣火已經(jīng)熄滅,但是人們對(duì)于奧運(yùn)會(huì)上的精彩瞬間仍然歷歷在目。各國(guó)運(yùn)動(dòng)健兒帶著各自的責(zé)任,為祖國(guó)而戰(zhàn)。由于奧運(yùn)場(chǎng)地限制,大多數(shù)人選擇通過媒體來(lái)欣賞賽事,這就要求媒體工作人員能夠全面、真實(shí)的對(duì)奧運(yùn)進(jìn)行報(bào)道。作為傳統(tǒng)媒體的紙媒也同樣在絞盡腦汁的為讀者展現(xiàn)這一盛大賽事。但由于紙媒的時(shí)效性和傳播性等限制,導(dǎo)致紙媒在進(jìn)行傳播時(shí)受到了很多局限,慢慢被人們所拋棄。但縱觀英國(guó)等歐洲國(guó)家,紙媒的傳播仍然經(jīng)久不衰,這其中兩個(gè)國(guó)家的體制和文化差別是產(chǎn)生其差異的主要因素。本文選取《中國(guó)日?qǐng)?bào)》和《泰晤士報(bào)》里約奧運(yùn)會(huì)期間的新聞報(bào)道作為研究對(duì)象,運(yùn)用新聞框架理論、文獻(xiàn)資料法和內(nèi)容分析法對(duì)樣本進(jìn)行定量分析,從奧運(yùn)報(bào)道主題框架、奧運(yùn)報(bào)道結(jié)構(gòu)框架和奧運(yùn)報(bào)道話語(yǔ)框架三個(gè)方面入手總結(jié)出兩份報(bào)紙?jiān)趭W運(yùn)報(bào)道上的差異,并得出結(jié)論:首先,從兩者相同點(diǎn)看,《中國(guó)日?qǐng)?bào)》和《泰晤士報(bào)》在主題上大部分都圍繞運(yùn)動(dòng)員、教練員和賽事進(jìn)行報(bào)道。在報(bào)道傾向性上都以中性報(bào)道為主且在報(bào)道對(duì)象上以本土居多。除此之外,二者在報(bào)道中大部分都以突出主要事件為目的并且在語(yǔ)言表達(dá)方式上,兩者都選取敘述和描寫相結(jié)合的方式。其次,在異同點(diǎn)上,《泰晤士報(bào)》在報(bào)道新聞的主題內(nèi)容上大多從微觀層面報(bào)道,《中國(guó)日?qǐng)?bào)》則偏向選擇宏觀層面。在報(bào)道傾向性上,《中國(guó)日?qǐng)?bào)》比《泰晤士報(bào)》更注重正面報(bào)道。在結(jié)構(gòu)框架中,《泰晤士報(bào)》更注重新聞中的結(jié)果,而《中國(guó)日?qǐng)?bào)》則相對(duì)注重背景。在話語(yǔ)框架中,《泰晤士報(bào)》更多體現(xiàn)的是個(gè)人英雄主義和金牌情節(jié),在用詞上比較夸張和個(gè)性,而《中國(guó)日?qǐng)?bào)》則比較中規(guī)中矩,語(yǔ)言上比較謹(jǐn)慎。通過大量的數(shù)據(jù)分析,本文也找到導(dǎo)致兩國(guó)報(bào)道差異的主要原因是由于兩國(guó)的文化差異,兩國(guó)各自的文化及其發(fā)展存在著巨大差異且這種差異從誕生便一直存在。中國(guó)的體育文化比較注重宏觀和精神,而西方體育文化則以競(jìng)技為主,強(qiáng)調(diào)個(gè)人能力的超越。這就導(dǎo)致兩份報(bào)紙?jiān)诿鎸?duì)同一個(gè)賽事時(shí)會(huì)根據(jù)各自的報(bào)道框架進(jìn)行報(bào)道。除此之外,國(guó)家體制和母語(yǔ)也是其中的原因。而本文的目的就是找出國(guó)外媒體在奧運(yùn)賽事報(bào)道中的成功經(jīng)驗(yàn),來(lái)彌補(bǔ)我國(guó)紙媒的不足。所以從結(jié)論來(lái)看,《中國(guó)日?qǐng)?bào)》在未來(lái)的奧運(yùn)報(bào)道中應(yīng)加強(qiáng)報(bào)道內(nèi)容的多樣性,可以多關(guān)注些微觀層面,與讀者拉近距離。在語(yǔ)言上再靈活一些,不要死板,這樣會(huì)與讀者起到很好的互動(dòng)作用。
[Abstract]:The Rio flame has been extinguished, but the Olympic moment is still visible. Athletes from all over the world fight for the motherland with their own responsibilities. Because of the restrictions on Olympic venues, most people choose to enjoy the games through the media, which requires media staff to be able to fully and truly report on the Olympic Games. As a traditional media, paper media is also struggling to show readers this grand event. However, due to the limitation of the timeliness and dissemination of paper media, the paper media has been subjected to a lot of limitations in the process of dissemination, and is gradually abandoned by people. But throughout the European countries, such as the United Kingdom, the dissemination of paper media is still enduring, and the institutional and cultural differences between the two countries are the main causes of the differences. This paper selects the news reports during the Rio Olympic Games in China Daily and the Times as the research object, uses the theory of news framework, the method of literature and content analysis to quantitatively analyze the samples, and analyzes the theme frame of the Olympic reports. This paper summarizes the differences between the two newspapers in the Olympic Games coverage from the three aspects of the Olympic report structure framework and the Olympic report discourse framework, and concludes: first, from the point of view of the similarities between the two reports, The China Daily and the Times mostly focus on athletes, coaches and events. In the reporting tendency, neutral reports are the main and the reporting objects are mostly local. In addition, most of the reports focus on highlighting the main events and on the way of language expression, both of them choose the combination of narrative and description. Secondly, on the similarities and differences, the Times mostly reports on the topic of news from the micro level, and China Daily tends to choose the macro level. In terms of reporting bias, China Daily pays more attention to positive reporting than the Times. In the structural framework, the Times pays more attention to the results in the news than the China Daily to the background. In the framework of discourse, the Times embodies more personal heroism and gold plot, exaggerating words and personality, while China Daily is more regular and careful in language. Through a large amount of data analysis, this paper also finds that the main reason for the difference in reporting between the two countries is that there are great differences in their respective cultures and their development, and this difference has existed since the birth of the two countries. Chinese sports culture pays more attention to macro and spirit, while western sports culture is mainly competitive, emphasizing the surpassing of individual ability. This results in two newspapers in the face of the same event will be reported according to the framework of their respective reports. In addition, the state system and mother tongue are also the reason. The purpose of this paper is to find out the successful experience of foreign media in the Olympic Games to make up for the shortage of Chinese print media. Therefore, from the conclusion, the China Daily should strengthen the diversity of the coverage in the future Olympic Games report, and pay more attention to the micro level and close the distance with the readers. Be more flexible in language, don't be rigid, this will play a good interaction with the reader.
【學(xué)位授予單位】：沈陽(yáng)體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G212;G811.21

【參考文獻(xiàn)】

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本文編號(hào)：2307843