【摘要】：太極拳運(yùn)動(dòng)是中華武術(shù)的精髓,是我國(guó)傳統(tǒng)文化的杰出展現(xiàn),在融合儒、道、佛等諸多名家理論的基礎(chǔ)上,囊括了天、地、人及自然界的運(yùn)行規(guī)律。特別是它健身、養(yǎng)生、休閑等方面的功效,在如今快節(jié)奏的生活中顯得尤為重要,深受中國(guó)人民乃至世界人民的喜愛(ài)。然而,作為我國(guó)優(yōu)秀的、極具傳統(tǒng)文化特色的非物質(zhì)文化遺產(chǎn),目前還存在如何更好的滿(mǎn)足消費(fèi)者的需求,適應(yīng)時(shí)代發(fā)展的潮流；如何更好的發(fā)揮其經(jīng)濟(jì)效益和社會(huì)效益；發(fā)展太極拳產(chǎn)業(yè)化的影響因素有哪些,如何能夠?qū)崿F(xiàn)太極拳文化傳承與發(fā)展的良性循環(huán)等問(wèn)題,相關(guān)的研究還比較薄弱,有待進(jìn)一步加強(qiáng)。運(yùn)用文獻(xiàn)法、問(wèn)卷調(diào)查法、訪(fǎng)談法、邏輯分析法、實(shí)地考察法等方法,對(duì)河北省太極拳產(chǎn)業(yè)的現(xiàn)狀進(jìn)行調(diào)查研究,并通過(guò)SWOT分析和瑜伽項(xiàng)目的對(duì)比研究,對(duì)其產(chǎn)業(yè)化發(fā)展的相關(guān)產(chǎn)品、消費(fèi)者特征、市場(chǎng)管理、制約因素等方面進(jìn)行了深入的探討,從而針對(duì)所存在的問(wèn)題,提出河北省太極拳產(chǎn)業(yè)化發(fā)展的策略。研究結(jié)果發(fā)現(xiàn),太極拳作為世界性的品牌在河北省進(jìn)行產(chǎn)業(yè)化的發(fā)展具有充分的條件；河北省太極拳產(chǎn)業(yè)化發(fā)展處于初級(jí)階段,尚未形成規(guī)模式的發(fā)展；太極拳產(chǎn)業(yè)化發(fā)展要進(jìn)一步完善市場(chǎng)管理體系,進(jìn)行產(chǎn)業(yè)規(guī)劃,同時(shí)要加強(qiáng)太極拳品牌建設(shè),加強(qiáng)與體育旅游業(yè)的結(jié)合。
[Abstract]:Taijiquan is the essence of Chinese Wushu and the outstanding display of Chinese traditional culture. On the basis of integrating Confucianism, Taoism, Buddhism and many other famous theories, Taijiquan includes the running laws of heaven, earth, man and nature. In particular, its fitness, health, leisure and other aspects of the efficacy, in today's fast-paced life is particularly important, deeply loved by the Chinese people and even the people of the world. However, as an excellent intangible cultural heritage with the characteristics of traditional culture, there is still how to better meet the needs of consumers and adapt to the trend of the development of the times, how to better play its economic and social benefits; What are the influencing factors for the development of Taijiquan industrialization, how to realize the virtuous circle of Taijiquan culture inheritance and development, and so on, the related research is still relatively weak, needs to be further strengthened. By using the methods of literature, questionnaire, interview, logic analysis, field investigation and so on, this paper investigates the present situation of Taijiquan industry in Hebei Province, and makes a comparative study on the status quo of Taijiquan industry through SWOT analysis and yoga projects. The related products, consumer characteristics, market management, restriction factors and other aspects of the industrialization development of Taijiquan in Hebei Province are discussed in depth, and the strategies for the industrialization development of Taijiquan in Hebei Province are put forward in view of the existing problems. The results show that Taijiquan, as a worldwide brand, has sufficient conditions for the industrialization of Taijiquan in Hebei Province, and the development of Taijiquan industrialization in Hebei Province is in the primary stage, but has not yet formed a large-scale development. The development of Taijiquan industrialization should further perfect the market management system, carry on the industrial planning, at the same time, strengthen the brand construction of Taijiquan, strengthen the combination with sports tourism.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：G852.11

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