【摘要】：自新一輪校園足球啟動以來,全國反響強烈,網(wǎng)絡(luò)媒體高度關(guān)注,緊跟校園足球發(fā)展步伐。以騰訊、鳳凰網(wǎng)對升級改革后的校園足球報道內(nèi)容為研究對象,以2015年8月至2016年9月為時間限度,用網(wǎng)頁數(shù)據(jù)采集軟件對報道信息進行搜集整理,采用定量與定性相結(jié)合的內(nèi)容分析法,對新校園足球報道內(nèi)容的特征性質(zhì)與分布比例進行分析探討,歸納總結(jié)新一輪校園足球的開展進程與工作傾向,為保障校園足球的健康發(fā)展提供一些啟示。研究認為:網(wǎng)絡(luò)媒體校園足球報道內(nèi)容與頂層設(shè)計基本吻合,報道主題多樣化,主要集中于足球賽事、政策文件、師資隊伍建設(shè)、社會支持、教學(xué)改革、專項訓(xùn)練、文化宣傳和經(jīng)驗與問題8個類目;其中賽事、政策文件、社會支持、經(jīng)驗問題類目報道比例較高,是近一年內(nèi)校園足球的主要工作領(lǐng)域。類目的特征性質(zhì)分別為政策文件是指導(dǎo)方向,賽事活動是水平檢驗,社會支持是基礎(chǔ)動力,師資建設(shè)是質(zhì)量保障,教學(xué)改革是根本任務(wù),專項訓(xùn)練是技能拔高,經(jīng)驗是成果收獲,問題是制約瓶頸。
[Abstract]:Since the launch of the new round of campus football, the national response is strong, the network media pay close attention to it and keep up with the development of campus football. Taking Tencent and Phoenix New Media as research objects and taking August 2015 to September 2016 as the time limit to collect and collate the reported information with the software of Web data collection, By using the quantitative and qualitative content analysis method, this paper analyzes and discusses the characteristic nature and distribution of the new campus football report, and summarizes the development process and working tendency of the new campus football. In order to ensure the healthy development of campus football to provide some inspiration. The study holds that: the network media campus football report content basically coincides with the top level design, the coverage theme is diversified, mainly concentrates on the soccer match, the policy document, the teacher troop construction, the social support, the teaching reform, the special training, There are eight categories of cultural propaganda and experience and problems, among which the proportion of sports events, policy documents, social support and experience problems is relatively high, which is the main work area of campus football in the past year. The characteristic nature of the category is that the policy document is the guiding direction, the event activity is the level test, the social support is the basic motive force, the teachers' construction is the quality assurance, the teaching reform is the fundamental task, and the special training is the skill development. Experience is the harvest of achievement, and the problem is the bottleneck.
【作者單位】： 湖北師范大學(xué)體育學(xué)院;
【基金】：2017年度國家社科基金體育學(xué)項目“健康中國背景下我國校園足球生態(tài)系統(tǒng)研究”(17BTY082)
【分類號】：G206;G843

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