【摘要】：運用文獻資料等研究方法,探討瑜伽在當(dāng)代中國的傳播特征。研究認(rèn)為:20世紀(jì)80年代以來,現(xiàn)代瑜伽先后以氣功、健身等形式在我國流傳,至今已演進為廣受大眾歡迎的一種時尚健身類運動形式。瑜伽在當(dāng)代中國呈現(xiàn)出傳播主體多元性、傳播內(nèi)容拓展性、傳播媒介多維融合性、傳播受眾普遍性、傳播效果層次性等傳播特征。建議:進一步挖掘與厘清瑜伽在中國傳播的文化融合基礎(chǔ)及實踐動力,使其扎根于我國傳統(tǒng)體育文化沃土之中,更加符合我國人民的健身理念、運動參與習(xí)慣和審美情趣,促進瑜伽早日全面融入我國的現(xiàn)代體育文化語境。
[Abstract]:This paper discusses the spreading characteristics of yoga in contemporary China by means of literature and other research methods. The study holds that since the 1980s, modern yoga has been spreading in China in the form of qigong and fitness, and has evolved into a popular sports form of fitness. Yoga in contemporary China presents the characteristics of communication subject pluralism, content expansion, media multi-dimensional integration, dissemination audience universality, communication effect levels, and so on. Suggestions: further excavating and clarifying the cultural fusion foundation and practical motive force of Yoga spreading in China, making it take root in the fertile soil of Chinese traditional sports culture, more in line with the people's fitness idea, sports participation habit and aesthetic taste, To promote the early integration of yoga into China's modern sports culture context.
【作者單位】： 上海師范大學(xué)體育學(xué)院;東華大學(xué)體育部;
【基金】：教育部人文社會科學(xué)研究青年基金項目(17YJC890018)
【分類號】：G831.3

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