基于錨定效應(yīng)的貴族運(yùn)動(dòng)大眾化現(xiàn)象研究——以網(wǎng)球?yàn)槔?/H1>
發(fā)布時(shí)間：2018-08-11 13:49
【摘要】：采用文獻(xiàn)資料法以大眾網(wǎng)球?yàn)槔?對(duì)貴族運(yùn)動(dòng)大眾化現(xiàn)象進(jìn)行研究分析,認(rèn)為,在錨定效應(yīng)的影響下,普及、無(wú)限制、低消費(fèi)被設(shè)定為貴族運(yùn)動(dòng)大眾化的發(fā)展方向,但無(wú)法收到預(yù)期效果。精貴、高貴、昂貴的貴族運(yùn)動(dòng)特征是網(wǎng)球?yàn)榇淼馁F族運(yùn)動(dòng)發(fā)展的客觀動(dòng)力,"貴族"文化符號(hào)對(duì)于網(wǎng)球?yàn)榇淼?貴族運(yùn)動(dòng)"項(xiàng)目具有巨大的推動(dòng)價(jià)值。
[Abstract]:Taking mass tennis as an example, this paper studies and analyzes the phenomenon of popularization of aristocratic sports. It is concluded that under the influence of anchoring effect, popularization, unlimited consumption and low consumption are set as the development direction of the popularization of aristocratic sports. But can not achieve the desired results. The characteristic of noble, noble and expensive aristocratic sport is the objective motive force of the development of the noble sport represented by tennis, and the cultural symbol of "aristocrat" has great value in promoting the item of "aristocratic sport" represented by tennis.
【作者單位】： 四川師范大學(xué)體育學(xué)院;
【基金】：四川省教育廳項(xiàng)目(15SB0034);四川省教育廳人文社會(huì)科學(xué)(體育社會(huì)科學(xué))重點(diǎn)研究基地研究項(xiàng)目(TY2016201) 四川師范大學(xué)校級(jí)科研基金項(xiàng)目(14qn39)
【分類號(hào)】：G845
【相似文獻(xiàn)】
相關(guān)期刊論文 前10條
1 Daniel;;體驗(yàn)空中的貴族運(yùn)動(dòng)[J];體育博覽;2006年08期
2 杜翠娟;林雅銘;任遠(yuǎn);;前國(guó)手教你打網(wǎng)球[J];體育健康知識(shí)畫刊;2009年09期
3 Freddy;陳迪;;上海網(wǎng)球這些年[J];航空港;2012年12期
4 湯醒;最后的貴族[J];網(wǎng)球天地;2003年11期
5 張競(jìng)艷;;青少年與貴族運(yùn)動(dòng)[J];溫州w，
本文編號(hào)：2177169
本文鏈接：http://sikaile.net/jiaoyulunwen/tylw/2177169.html
[Abstract]:Taking mass tennis as an example, this paper studies and analyzes the phenomenon of popularization of aristocratic sports. It is concluded that under the influence of anchoring effect, popularization, unlimited consumption and low consumption are set as the development direction of the popularization of aristocratic sports. But can not achieve the desired results. The characteristic of noble, noble and expensive aristocratic sport is the objective motive force of the development of the noble sport represented by tennis, and the cultural symbol of "aristocrat" has great value in promoting the item of "aristocratic sport" represented by tennis.
【作者單位】： 四川師范大學(xué)體育學(xué)院;
【基金】：四川省教育廳項(xiàng)目(15SB0034);四川省教育廳人文社會(huì)科學(xué)(體育社會(huì)科學(xué))重點(diǎn)研究基地研究項(xiàng)目(TY2016201) 四川師范大學(xué)校級(jí)科研基金項(xiàng)目(14qn39)
【分類號(hào)】：G845
【相似文獻(xiàn)】
相關(guān)期刊論文 前10條
1 Daniel;;體驗(yàn)空中的貴族運(yùn)動(dòng)[J];體育博覽;2006年08期
2 杜翠娟;林雅銘;任遠(yuǎn);;前國(guó)手教你打網(wǎng)球[J];體育健康知識(shí)畫刊;2009年09期
3 Freddy;陳迪;;上海網(wǎng)球這些年[J];航空港;2012年12期
4 湯醒;最后的貴族[J];網(wǎng)球天地;2003年11期
5 張競(jìng)艷;;青少年與貴族運(yùn)動(dòng)[J];溫州w，
本文編號(hào)：2177169
本文鏈接：http://sikaile.net/jiaoyulunwen/tylw/2177169.html
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