本文選題：奧林匹克 + 里約奧運(yùn)會(huì)　； 參考：《體育文化導(dǎo)刊》2017年05期

【摘要】：運(yùn)用文獻(xiàn)資料法等以第31屆里約奧運(yùn)視覺符號(hào)的基本元素作為切入點(diǎn),針對(duì)奧運(yùn)會(huì)徽、獎(jiǎng)牌、吉祥物、火炬這4個(gè)具有典型特征的視覺符號(hào)進(jìn)行剖析,運(yùn)用平面設(shè)計(jì)學(xué)與符號(hào)學(xué)相關(guān)理論來(lái)解讀第31屆里約奧運(yùn)會(huì)與以往奧運(yùn)會(huì)視覺符號(hào)的異同。認(rèn)為:第31屆里約奧運(yùn)會(huì)視覺符號(hào)設(shè)計(jì)唯美,色彩運(yùn)用豐富準(zhǔn)確,符號(hào)圖式空間感突出,實(shí)現(xiàn)了視覺記憶與心理反應(yīng)的共識(shí)效應(yīng)。無(wú)論是第31屆里約奧運(yùn)會(huì)會(huì)徽、獎(jiǎng)牌,還是吉祥物、火炬設(shè)計(jì)理念等,都通過視覺符號(hào)這一基本元素來(lái)進(jìn)行構(gòu)建與渲染。以期能通過"點(diǎn)"的描述來(lái)理解里約奧運(yùn)視覺盛宴的"面"的享受與獨(dú)特,使奧運(yùn)視覺符號(hào)的設(shè)計(jì)脈絡(luò)更為清晰和易于理解,也有利于推進(jìn)奧運(yùn)視覺符號(hào)這一非物質(zhì)文化遺產(chǎn)的后續(xù)理論研究。
[Abstract]:With the basic elements of the visual symbols of the 31st Rio Olympic Games as the starting point, this paper analyzes the four visual symbols of the Olympic emblem, medals, mascots and torches with typical characteristics. Using the theory of graphic design and semiotics to explain the similarities and differences of visual symbols between the 31 th Olympic Games and the past Olympic Games. It is considered that the design of visual symbols of the 31st Rio Olympic Games is aesthetically beautiful, the use of color is rich and accurate, the spatial sense of symbolic schemata is prominent, and the consensus effect of visual memory and psychological reaction has been realized. Both the emblem, medals, mascots and torch design concepts of the 31st Rio Olympic Games are constructed and rendered by the basic element of visual symbols. In order to understand the enjoyment and uniqueness of the "face" of the Rio Olympics visual feast through the description of "dot", so that the design of the visual symbols of the Olympic Games will be clearer and easier to understand. It is also conducive to the further theoretical study of the intangible cultural heritage of the Olympic visual symbol.
【作者單位】： 哈爾濱工程大學(xué)體育部;
【基金】：教育部人文社會(huì)科學(xué)研究青年基金項(xiàng)目(13YJC890013) 哈爾濱工程大學(xué)中央高�；究蒲袠I(yè)務(wù)費(fèi)重點(diǎn)項(xiàng)目(HEUCF161603)
【分類號(hào)】：G811.21

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