本文選題：體驗經濟 + 鄱陽湖生態(tài)經濟區(qū)　； 參考：《溫州大學》2017年碩士論文

【摘要】：本論文以體驗經濟為視角、鄱陽湖生態(tài)經濟區(qū)體育旅游資源為研究對象。運用了文獻資料法、實地調查法、專家訪談法、問卷調查法、數理統(tǒng)計法、邏輯分析法。對鄱陽湖生態(tài)經濟區(qū)體育旅游開發(fā)現狀進行分析,歸納出體育旅游存在問題,即政府重視不夠,各部門合力開發(fā)體育旅游不強;體育旅游開發(fā)模式過于單一,市場歡迎度不高;體育局與旅游局專業(yè)管理人員體育旅游開發(fā)意識淡薄、能力較差;體育旅游宣傳力度不夠,宣傳渠道單一;體育旅游經營模式缺乏創(chuàng)新。運用SWOT分析法,根據體育旅游開發(fā)依據與原則,開發(fā)出適合鄱陽湖生態(tài)經濟區(qū)體育旅游產品,推動鄱陽湖生態(tài)經濟區(qū)經濟的發(fā)展。得出以下結論:1.以鄱陽湖生態(tài)經濟區(qū)優(yōu)質的山體、水體、場館等資源為依托,開發(fā)體驗性強的生態(tài)休閑體育旅游項目。2.充分利用鄱陽湖生態(tài)經濟區(qū)紅色資源,體育旅游開發(fā)應加大體育與紅色旅游的融合,開發(fā)一批融教育性、知識性、文化性、體驗性、娛樂性于一體的紅色體育旅游項目。3.鄱陽湖生態(tài)經濟區(qū)應做大做強現有體育賽事,擴大體育賽事的影響力,積極引進國際國內知名體育賽事。4.利用特殊節(jié)日、農業(yè)資源、名村名鎮(zhèn)等資源,可以開發(fā)民族風情觀賞、農事采摘、熱氣球觀花游、農村生活體驗、鄉(xiāng)村休閑度假等鄉(xiāng)村體育旅游項目。5.從客戶需求出發(fā),滿足探險者對刺激和挑戰(zhàn)的需求,可以開發(fā)叢林穿越、蹦極、登山探險、徒手攀巖、漂流等體育探險旅游項目。6.充分挖掘鄱陽湖流域傳統(tǒng)文化,開發(fā)民族傳統(tǒng)體育旅游觀賞與體驗項目;以道教名山和佛教圣地為依托,開發(fā)修身養(yǎng)性、武術交流等體育文化旅游項目。主要建議為:1加強分管領導重視,提高相關部門合力開發(fā)體育旅游意識2加大體育旅游基礎設施建設,有利于體育旅游項目的開發(fā)3加大體育旅游的宣傳力度,推廣體育旅游,吸引更多的人參與4加強體育專業(yè)人才培養(yǎng),促進體育旅游穩(wěn)定發(fā)展5創(chuàng)新經營管理機制,優(yōu)化營銷策略,經營模式多樣化
[Abstract]:In this paper, the experience economy as the perspective, Poyang Lake Ecological Economic Zone sports tourism resources as the research object. The methods of literature, field investigation, expert interview, questionnaire survey, mathematical statistics and logic analysis are used. This paper analyzes the present situation of sports tourism development in Poyang Lake Eco-Economic Zone, and concludes the existing problems of sports tourism, that is, the government does not pay enough attention to sports tourism, the joint efforts of various departments to develop sports tourism are not strong, the development mode of sports tourism is too single, and the market popularity is not high. The sports bureau and the tourism bureau specialized management staff sports tourism development consciousness is weak, the ability is poor; the sports tourism propaganda intensity is not enough, the propaganda channel is single; the sports tourism management pattern lacks the innovation. By using SWOT analysis method, according to the basis and principle of sports tourism development, the sports tourism products suitable for Poyang Lake Eco-Economic Zone are developed to promote the economic development of Poyang Lake Eco-Economic Zone. Draw the following conclusion: 1. Based on the high quality mountain body, water body, stadiums and other resources in Poyang Lake Ecological Economic Zone, this paper develops the experienced ecological leisure sports tourism project. 2. To make full use of red resources in Poyang Lake Ecological Economic Zone, sports tourism development should strengthen the integration of sports and red tourism, and develop a batch of red sports tourism projects, which are integrated with education, knowledge, culture, experience and entertainment. Poyang Lake Ecological Economic Zone should strengthen the existing sports events, expand the influence of sports events, and actively introduce international and domestic well-known sports events. Special festivals, agricultural resources, famous villages and towns and other resources can be used to develop national customs and customs, farming, hot air balloon flower tour, rural life experience, rural leisure vacation and other rural sports tourism projects. 5. From customer needs, meet the needs of explorers to stimulate and challenge, can develop jungle traversing, bungee jumping, mountaineering adventure, barehanded rock climbing, drifting and other sports adventure tourism projects. 6. Fully excavate the traditional culture of Poyang Lake basin, develop the national traditional sports tourism viewing and experiencing project; take Taoism famous mountain and Buddhist holy land as the support, develop the sports cultural tourism project such as self-cultivation, martial arts exchange and so on. The main suggestions are as follows: (1) strengthening the attention of the leadership in charge of 1 / 1, raising the consciousness of developing sports tourism together with the relevant departments; second, strengthening the construction of sports tourism infrastructure, which is beneficial to the development of sports tourism projects; (3) increasing the propaganda of sports tourism and popularizing sports tourism. Attract more people to participate in 4 strengthen the training of sports professionals, promote the stable development of sports tourism 5 innovative management mechanism, optimize marketing strategies, diversified business models
【學位授予單位】：溫州大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G812.7;F592.7

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