本文選題：中超聯(lián)賽 + 社會責任��； 參考：《北京體育大學》2017年博士論文

【摘要】：體育行業(yè)在我國社會整體發(fā)展中扮演著重要的角色,在從政治功能轉向多元功能的轉型發(fā)展中,經(jīng)濟和國民健康促進功能逐漸得到重視,但社會責任建設仍顯滯后。中超聯(lián)賽作為我國競技體育表演業(yè)的“主力軍”,其社會影響力不斷擴大,社會價值得到了更大的體現(xiàn),但從社會責任角度對聯(lián)賽的研究較為匱乏。本文試圖對中超聯(lián)賽主體的社會責任“是什么?為什么?有哪些?怎么樣?怎么做?”等問題進行回答,為提升聯(lián)賽促進社會進步的表現(xiàn)尋找可靠路徑,為實現(xiàn)聯(lián)賽與社會的協(xié)同發(fā)展提供參考。本文使用文獻資料法、訪談法、問卷調查法、德爾菲法等研究方法,通過對企業(yè)與企業(yè)社會責任內涵的分析,提出中超聯(lián)賽主體社會責任的概念;對中超聯(lián)賽主體應該承擔社會責任的理論和現(xiàn)實依據(jù)進行探討;構建了中超聯(lián)賽主體社會責任體系;分析中超聯(lián)賽主體社會責任發(fā)展中的現(xiàn)狀及問題,并提出現(xiàn)存問題的產生機理和成因;提出中超聯(lián)賽主體社會責任的發(fā)展策略。主要結論:中超聯(lián)賽主體的社會責任,是指中超聯(lián)賽主體(中國足協(xié)、中超公司、參賽俱樂部)基于其自身權利,對聯(lián)賽非股東利益相關者承擔的法律和道德義務;中超聯(lián)賽主體承擔社會責任的正當性為:“競技體育職業(yè)化”改革發(fā)展下的責任擔當、中超聯(lián)賽產權及準私人產品屬性相應的價值體現(xiàn)、行業(yè)壟斷下中超聯(lián)賽的收益再分配,現(xiàn)實依據(jù)包括社會需求和聯(lián)賽可持續(xù)發(fā)展需求;構建了包含責任主客體和64項具體內容的中超聯(lián)賽社會責任內容框架,并提出了中超聯(lián)賽主體社會責任的特征、履責途徑、推進機制;當前中超聯(lián)賽社會責任主體履責時存在的問題包括社會責任認識不足、功利思想嚴重、被動性履責特征明顯,以及評價方式難以正確引導和有效激勵各俱樂部的履責行為、披露方式難以實現(xiàn)主客體信息交流和提升各俱樂部的履責動力;主體的利己本性使然、主體間治理目標差異、社會責任主客體缺乏制衡機制是這些問題的形成要素,主體內部治理結構不完善和主體外部利益相關者團體缺失是問題的主要成因;中超聯(lián)賽主體社會責任的發(fā)展策略為:完善治理結構、調整治理目標、加快組建利益相關者團體。
[Abstract]:Sports industry plays an important role in the overall development of our society. In the transition from political function to pluralistic function, economic and national health promotion function has gradually been paid attention to, but the construction of social responsibility is still lagging behind. As the "main force" of Chinese competitive sports performance industry, the social influence of the Chinese Super League is expanding and the social value has been more embodied, but the research on the league from the angle of social responsibility is relatively scarce. What is the social responsibility of the main body of the Chinese Super League? Why? What do you have? How's it going? How? " In order to find a reliable way to improve the performance of the league to promote social progress, and to provide a reference for the coordinated development of the league and society. This article uses the literature method, the interview method, the questionnaire survey method, the Delphi method and so on research method, through to the enterprise and the enterprise social responsibility connotation analysis, proposed the superleague league main body social responsibility concept; This paper probes into the theoretical and practical basis that the subject of the Chinese Super League should bear the social responsibility; constructs the system of the main social responsibility of the Chinese Super League; analyzes the current situation and problems in the development of the social responsibility of the main body of the Chinese Super League. It also puts forward the mechanism and causes of the existing problems, and puts forward the development strategy of the main social responsibility of the Chinese Super League. Main conclusion: the social responsibility of the main body of the Chinese Super League refers to the legal and moral obligation of the main body of the Chinese Super League (the Chinese Football Association, the Chinese Super League Company, the participating clubs) to the stakeholders of non-shareholders of the league based on their own rights; The legitimacy of the main body of the Chinese Super League to bear social responsibility is as follows: under the reform and development of "competitive sports professionalization", the corresponding value of property right and quasi-private product attribute of the Chinese Super League is reflected, and the income redistribution of the Chinese Super League under the monopoly of the industry. The realistic basis includes the social demand and the sustainable development demand of the league, constructs the content frame of the social responsibility of the Super League, including the subject and object of responsibility and 64 specific contents, and puts forward the characteristics and ways of the main social responsibility of the Chinese Super League. At present, the problems of social responsibility subjects in the Chinese and Super League include insufficient understanding of social responsibility, serious utilitarian thinking, and obvious characteristics of passive responsibility. The evaluation method is difficult to guide and effectively motivate each club's duty behavior, the disclosure way is difficult to realize the information exchange of subject and object and to promote the driving force of each club's duty, the main body's self-interest nature is caused by, the main body governs the goal difference, The lack of checks and balances between the subject and the object of social responsibility is the main factor of these problems. The main causes of the problem are the imperfect internal governance structure of the subject and the absence of the main body and external stakeholders. The development strategy of the main social responsibility of the Chinese Super League is to perfect the governance structure, adjust the governance objectives, and accelerate the establishment of stakeholder groups.
【學位授予單位】：北京體育大學
【學位級別】：博士
【學位授予年份】：2017
【分類號】：G843
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本文編號：2066245