本文選題：商業(yè)真冰滑冰場 + 服務創(chuàng)新　； 參考：《沈陽理工大學》2017年碩士論文

【摘要】：2015年7月31日,國際奧委會主席巴赫宣布中國北京獲得2022年第24屆冬季奧林匹克運動會舉辦權(quán),至此,中國冰雪運動開始掀起新一輪高潮。作為中國真正意義上的商業(yè)真冰滑冰場品牌 冰紛萬象滑冰場也已在中國擴展至15家,真冰滑冰運動成為了中國消費者新興的健身娛樂服務項目。商業(yè)真冰滑冰場與其他生意形態(tài)一樣,從經(jīng)營初期至成熟穩(wěn)定期必將會受到政策、市場、消費者等各種因素影響而產(chǎn)生經(jīng)營業(yè)績、品牌價值、社會美譽度等各種經(jīng)營要素良性或惡性波動。為了保障業(yè)務可持續(xù)良性發(fā)展,需要在經(jīng)營過程中持續(xù)研討業(yè)務發(fā)展規(guī)律,不斷改善和優(yōu)化服務產(chǎn)品,不斷提升消費者消費感受,方可實現(xiàn)業(yè)績穩(wěn)定增長和企業(yè)的健康發(fā)展。本文以冰紛萬象滑冰場全國復制第三家冰場—沈陽冰紛萬象滑冰場為例,根據(jù)實際經(jīng)營業(yè)績情況為基礎(chǔ),技術(shù)創(chuàng)新管理理論基礎(chǔ)為依據(jù),對該項目進行綜合研究和分析。首先闡述了商業(yè)真冰滑冰場服務創(chuàng)新的基本概念、內(nèi)涵和涉及要素、創(chuàng)新推動力及特點等基本理論和知識,分析商業(yè)真冰滑冰場發(fā)展現(xiàn)狀及面臨問題;其次,以沈陽冰紛萬象滑冰場為例,識別并預測商業(yè)真冰滑冰場服務創(chuàng)新的內(nèi)外部發(fā)展環(huán)境并具體分析了內(nèi)外部發(fā)展環(huán)境對商業(yè)真冰滑冰場創(chuàng)新的影響;第三,在準確把握服務創(chuàng)新基本理論和細致分析沈陽冰紛萬象滑冰場內(nèi)外部發(fā)展環(huán)境及其影響的基礎(chǔ)上,從創(chuàng)新動力、創(chuàng)新支持和創(chuàng)新成果三個方向給出沈陽冰紛萬象滑冰場創(chuàng)新所需要素,以此為基本框架,研究沈陽冰紛萬象滑冰場的服務創(chuàng)新策略,并總結(jié)出沈陽冰紛萬象滑冰場服務創(chuàng)新策略的制定思路及創(chuàng)新服務產(chǎn)品的實施過程;最后,對本文研究內(nèi)容和成果,提出沈陽冰紛萬象滑冰場服務創(chuàng)新策略和服務產(chǎn)品實施的保障措施。
[Abstract]:On July 31, 2015, IOC President Bach announced that Beijing, China, had won the right to host the 24th Winter Olympic Games in 2022. At this point, China's ice and snow sports began to set off a new wave of climax. As a real commercial ice skating rink brand in China, the ice skating rink has been expanded to 15 in China, and ice skating has become a new fitness and entertainment service for Chinese consumers. Like other business forms, commercial ice skating rink is bound to be affected by various factors, such as policy, market, consumers and so on, from the initial stage of operation to the mature and stable period, which will result in business performance and brand value. Social reputation and other business elements benign or malignant fluctuations. In order to ensure the sustainable and benign development of business, it is necessary to continuously discuss the rules of business development, improve and optimize the service products, and enhance consumer consumption feelings in order to achieve steady growth of performance and healthy development of enterprises. Taking the third ice rink-Shenyang ice skating rink as an example, based on the actual operating performance and the theory foundation of technological innovation management, this paper makes a comprehensive study and analysis on the project. Firstly, the basic concept, connotation and related elements, driving force and characteristics of commercial real ice skating rink service innovation are expounded, and the development status and problems of commercial real ice skating rink are analyzed. Taking Shenyang ice skating rink as an example, the internal and external development environment of commercial real ice skating rink service innovation is identified and predicted, and the influence of internal and external development environment on commercial real ice skating rink innovation is analyzed concretely. Based on the accurate grasp of the basic theory of service innovation and the detailed analysis of the internal and external development environment and its influence of the ice skating rink in Shenyang, this paper analyzes the motive force of innovation. Three directions of innovation support and innovation achievement are given, and the essential elements for innovation of Shenyang ice skating rink are given, and the service innovation strategy of Shenyang ice skating rink is studied as a basic framework. And summarized the Shenyang ice skating rink service innovation strategy formulation ideas and innovative service products implementation process; finally, the research content and results of this paper, The service innovation strategy of Shenyang ice skating rink and the guarantee measures of service product implementation are put forward.
【學位授予單位】：沈陽理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G862

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