本文選題：互聯(lián)網(wǎng)+體育 + 全民健身�。� 參考：《體育文化導(dǎo)刊》2017年06期

【摘要】：采用內(nèi)容分析法等,對27個(gè)免費(fèi)中文跑步APP提供的服務(wù)內(nèi)容進(jìn)行調(diào)研和梳理,建立內(nèi)容交付性評價(jià)指標(biāo)體系,應(yīng)用期望—交付矩陣分析用戶期望與樣本跑步APP實(shí)際交付情況間的差別。結(jié)果表明:跑步APP正處于深度發(fā)展階段;產(chǎn)品同質(zhì)化問題已經(jīng)開始顯現(xiàn);交付內(nèi)容非常豐富,但與用戶期望的匹配上仍存在較多問題;當(dāng)前用戶跑步APP的使用偏向于功能而非社交,運(yùn)動(dòng)社交化概念尚未普及。
[Abstract]:The content analysis method is used to investigate and comb the service content provided by 27 free Chinese running APP, and to establish the index system of content delivery evaluation. The expectation-delivery matrix is applied to analyze the difference between the user expectation and the actual delivery of the sample running APP. The results show that the running APP is in the stage of deep development, the problem of product homogenization has begun to appear, the content of delivery is very rich, but there are still many problems in matching with users' expectations. The current use of running APP is more functional than social, and the concept of sports socialisation is not yet widespread.
【作者單位】： 西南財(cái)經(jīng)大學(xué)工商管理學(xué)院;西南財(cái)經(jīng)大學(xué)體育學(xué)院;南開大學(xué)旅游與服務(wù)學(xué)院;
【基金】：國家社會(huì)科學(xué)基金項(xiàng)目(15CTY008) 四川省旅游業(yè)青年專家培養(yǎng)項(xiàng)目(SCTYETP2016L20) 四川省高校人文社科基金項(xiàng)目(JBK150507)
【分類號(hào)】：G80-05
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本文編號(hào)：1947872