本文選題：體育傳播 + CBA聯(lián)賽��； 參考：《武漢體育學(xué)院》2015年碩士論文

【摘要】：媒體作為一個(gè)傳播者的角色,在體育賽事中的重要性不容忽視。2004年6月,面對(duì)不斷增長(zhǎng)的媒體注冊(cè)人數(shù)和媒體對(duì)北京奧運(yùn)會(huì)超高的關(guān)注度,北京奧組委在籌備早期成立了媒體運(yùn)行部,基于主辦國(guó)合同條款,根據(jù)國(guó)際奧委會(huì)媒體技術(shù)指南的具體要求和奧運(yùn)會(huì)國(guó)際慣例,建立了北京奧運(yùn)會(huì)媒體運(yùn)行組織體系。該屆奧運(yùn)會(huì)運(yùn)作的規(guī)范及成功,標(biāo)志著媒體服務(wù)已經(jīng)正式成為大型賽事中必不可缺的部分。在這之后,“媒體服務(wù)”這一概念逐漸為國(guó)內(nèi)體育組織和媒體所熟悉,廣州亞運(yùn)會(huì)的成功舉辦使得我國(guó)的媒體服務(wù)領(lǐng)域又上升到了一個(gè)新的高度。隨后,媒體服務(wù)理念與標(biāo)準(zhǔn)被引入到國(guó)內(nèi)聯(lián)賽中來。在我國(guó)的幾大體育聯(lián)賽中,CBA(中國(guó)男子籃球職業(yè)聯(lián)賽)是我國(guó)水平最高的籃球聯(lián)賽,現(xiàn)階段一共有20支隊(duì)伍參賽,在未來的數(shù)年內(nèi)還會(huì)不斷地?cái)U(kuò)軍。該聯(lián)賽在中國(guó)知名度高、覆蓋面廣、受眾數(shù)量多、受關(guān)注度較高,且有眾多人們耳熟能詳?shù)那騿T。在廣東地區(qū),佛山龍獅籃球隊(duì)的媒體服務(wù)是按照國(guó)際大賽的標(biāo)準(zhǔn)設(shè)定的,受到眾多記者的好評(píng);東莞新世紀(jì)隊(duì)近兩年比較重視媒體服務(wù),有一定的上升空間;而廣東東莞銀行隊(duì)則在這一方面稍弱一些。本文全面分析了這三支俱樂部媒體服務(wù)工作的基本現(xiàn)狀、現(xiàn)存問題以及發(fā)展對(duì)策。文章對(duì)發(fā)端于國(guó)內(nèi)學(xué)界的“媒體服務(wù)”概念,進(jìn)行了全面系統(tǒng)的闡述,使之在CBA媒體服務(wù)工作中具有更強(qiáng)的可操作性。文章指出,媒體是被服務(wù)的客戶,體育組織為媒體提供的服務(wù)既有有形產(chǎn)品,也包括無(wú)形產(chǎn)品。無(wú)論是哪一種,最終的目的都是為媒體提供工作便利,并創(chuàng)造良好的工作條件。媒體服務(wù)水平將直接影響到媒體報(bào)道的整體效果,同時(shí)媒體服務(wù)的運(yùn)營(yíng)管理還直接關(guān)系到記者及其社會(huì)輿論對(duì)賽事組織工作成功與否的評(píng)價(jià)。本文運(yùn)用新聞學(xué)、傳播學(xué)等多學(xué)科知識(shí),采取比較研究、文獻(xiàn)資料、個(gè)案研究、實(shí)地考察等多種方法,并依據(jù)議程設(shè)置、公共關(guān)系學(xué)以及組織行為學(xué)等理論的支撐,集中研究了四個(gè)方面的問題:一是整體闡述了我國(guó)媒體服務(wù)產(chǎn)生的背景以及CBA媒體服務(wù)的發(fā)展情況;二是從硬件、軟件、活件三個(gè)方面橫向比較分析了三家俱樂部的媒體服務(wù)工作現(xiàn)狀,再?gòu)膱?chǎng)館設(shè)施、新聞服務(wù)、人力資源等具體方面進(jìn)行了縱向比較;三是扼要梳理了三家CBA俱樂部媒體服務(wù)工作存在的主要問題及完善建議;四是有針對(duì)性地提出了CBA俱樂部媒體服務(wù)基本模式以及CBA俱樂部媒體服務(wù)的發(fā)展趨勢(shì)。本文的創(chuàng)新點(diǎn)體現(xiàn)在三個(gè)方面:一是首次以同一省份、不同發(fā)展階段的三家CBA俱樂部媒體服務(wù)現(xiàn)狀為主體進(jìn)行研究;二是指出了媒體服務(wù)工作對(duì)于CBA俱樂部的重要性;三是有針對(duì)性地提出了CBA俱樂部媒體服務(wù)基本模式,如硬件設(shè)施應(yīng)考慮不同類型媒體的實(shí)際需求,新聞及信息服務(wù)應(yīng)保持內(nèi)容的準(zhǔn)確全面及持續(xù)性,人力資源上保持一定的專業(yè)性。文章指出,由于媒體在賽事中起到了重要的作用,良好的媒體關(guān)系有益于CBA球隊(duì)的宣傳發(fā)展,媒體服務(wù)便成為了CBA俱樂部工作中不可缺少的一個(gè)部分。其總體發(fā)展趨勢(shì)是專業(yè)團(tuán)隊(duì)模式更加普及、微信等社交新媒體的應(yīng)用更為廣泛,并且對(duì)國(guó)內(nèi)外優(yōu)秀媒體服務(wù)工作的學(xué)習(xí)與借鑒程度會(huì)越來越深。
[Abstract]:As a disseminator, the importance of the media in sports events should not be ignored in June.2004. In the face of the increasing number of media registrations and media attention to the Beijing Olympic Games, the Beijing Olympic Organizing Committee established the media operation Department in early preparation, based on the host country contract terms, according to the International Olympic Committee media technical guide The specific requirements of the Olympic Games and the international practice of the Olympic Games have established the organization system of the media operation of the Beijing Olympic Games. The standardization and success of the operation of the Olympic Games symbolized that the media service has become an essential part of the large-scale events. After that, the concept of "media service" is gradually familiar to the domestic sports organizations and media. The successful hosting of the State Asian Games has made our media service field up to a new height. Then, the concept and standards of media services are introduced into the domestic league. In China's major sports league, CBA (Chinese men's basketball professional league) is the highest level of the basketball league in China, and there are 20 teams of Wu Shen at the present stage. In the next few years, the competition will continue to expand in the next few years. The league has high popularity in China, wide coverage, a large number of audiences, high attention, and a large number of well known players. In Guangdong, the media service of the Foshan dragon and lion basketball team is set in accordance with the standards of international competitions and is well received by many journalists; the Dongguan Miocene The discipline team has paid more attention to media service in the last two years and has a certain increase in space, while the Dongguan Bank of Guangdong is a little weaker in this respect. This article comprehensively analyzes the basic status, existing problems and Development Countermeasures of the three clubs' media service work. The article has carried out a comprehensive study on the concept of "media service", which originated in the domestic academia. The system is elaborated to make it more operable in the CBA media service. The article points out that the media is a service customer, and the service provided by the sports organization has both tangible and intangible products. Whatever it is, the ultimate goal is to provide the media with the convenience of work and to create good working conditions. The level of body service will directly affect the overall effect of media coverage. At the same time, the operation and management of media services is directly related to the success or failure of the press and its public opinion on the success of the organization of the events. This paper uses the multidisciplinary knowledge of journalism, communication and other subjects, and takes a variety of aspects, such as comparative research, literature, case study, field investigation, and so on. According to the support of the agenda setting, public relations science and organizational behavior theory, the paper focuses on four aspects: first, it expounds the background of the media service in China as well as the development of CBA media service, and two, compares and analyses the media clothes of the three clubs from three aspects of hardware, software and living parts. The current situation of service work, and then from the venues, facilities, news services, human resources and other specific aspects of the longitudinal comparison; three is briefly combed the three CBA Club media service work of the main problems and perfect suggestions; four is targeted to put forward the basic mode of CBA Club media services and the development of CBA Club media services. The innovation point of this article is embodied in three aspects: first, the first is the research on the media service status of three CBA clubs in the same province and different stages of development; two is the importance of media service to CBA Club; three is the basic model of CBA Club media service, such as hardware facilities. The actual needs of different types of media should be taken into consideration. The news and information service should keep the content accurate, comprehensive and continuous, and maintain a certain professionalism in the human resources. The article points out that the media has played an important role in the competition, and the good media relationship is beneficial to the promotion and development of the CBA ball team, and the media service has become the CBA music. The overall development trend of the Department is that the professional team model is more popular, the application of the new social media such as WeChat is more extensive, and the learning and learning of the excellent media service at home and abroad will become more and more deep.
【學(xué)位授予單位】：武漢體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G841

【參考文獻(xiàn)】

相關(guān)期刊論文 前5條

1 付曉靜;;關(guān)于構(gòu)建國(guó)內(nèi)大中型體育賽事媒體公關(guān)體系的初步探討[J];廣州體育學(xué)院學(xué)報(bào);2009年03期

2 陳方正;;微信自媒體的傳播特性與盈利模式分析[J];華中人文論叢;2013年02期

3 黃婧;杜娟;;北京奧運(yùn)會(huì)新聞服務(wù)對(duì)廣州亞運(yùn)會(huì)的啟示——以廣州亞運(yùn)會(huì)測(cè)試賽為例[J];新聞世界;2010年05期

4 楊太宇;;CBA媒體服務(wù)的“龍獅模式”[J];新聞世界;2012年11期

5 蔡雯;翁之顥;;微信公眾平臺(tái):新聞傳播變革的又一個(gè)機(jī)遇——以“央視新聞”微信公眾賬號(hào)為例[J];新聞?dòng)浾?2013年07期

相關(guān)碩士學(xué)位論文 前1條

1 李佳寅;賽事中的媒體服務(wù)及其城市形象塑造作用研究[D];西安體育學(xué)院;2012年

，

本文編號(hào)：1927657