本文選題：冬運(yùn)會(huì) + 觀眾��； 參考：《新疆師范大學(xué)》2017年碩士論文

【摘要】：國(guó)發(fā)46號(hào)文件指出,發(fā)展體育事業(yè)和產(chǎn)業(yè)是提高中華民族身體素質(zhì)和健康水平的必然要求,有利于滿足群眾多樣化的體育需求。雖然我國(guó)體育產(chǎn)業(yè)快速發(fā)展,但總規(guī)模依然不大、活力不強(qiáng),還存在某些體制機(jī)制缺陷。為貫徹46號(hào)文件的精神,國(guó)家體育總局制定了《冰雪運(yùn)動(dòng)發(fā)展規(guī)劃(2016-2025年)》(簡(jiǎn)稱《規(guī)劃》)�！兑�(guī)劃》指出發(fā)展冰雪運(yùn)動(dòng)有利于滿足群眾的體育文化需求,對(duì)建設(shè)健康中國(guó)和體育強(qiáng)國(guó)具有重要意義;到2025年實(shí)現(xiàn)直接參加冰雪運(yùn)動(dòng)的人數(shù)超過(guò)五千萬(wàn),并“帶動(dòng)三億人參與冰雪運(yùn)動(dòng)”;為確保該目標(biāo)的順利實(shí)現(xiàn),國(guó)家相關(guān)部門制定了《全國(guó)冰雪場(chǎng)地設(shè)施建設(shè)規(guī)劃(2016-2022年)》(簡(jiǎn)稱《設(shè)施建設(shè)規(guī)劃》)。同年,國(guó)家體育總局、國(guó)家發(fā)改委等23部委聯(lián)合制定了《群眾冬季運(yùn)動(dòng)推廣普及計(jì)劃(2016-2020年)》(簡(jiǎn)稱《計(jì)劃》),亦為該目標(biāo)的實(shí)現(xiàn)提供政策支持。因此,調(diào)查分析第十三屆全國(guó)冬季運(yùn)動(dòng)會(huì)比賽現(xiàn)場(chǎng)觀眾的觀賽行為,探索影響他們現(xiàn)場(chǎng)觀賽的各種因素,了解現(xiàn)場(chǎng)觀眾對(duì)冰雪運(yùn)動(dòng)的需求,并有效地提出對(duì)策及建議,可以為我國(guó)冬運(yùn)會(huì)賽事的舉辦提供參考,也能更好地促進(jìn)冰雪運(yùn)動(dòng)在新疆乃至全國(guó)的推廣,并以競(jìng)技體育帶動(dòng)大眾體育發(fā)展。本文采用問(wèn)卷調(diào)查法、文獻(xiàn)資料法、數(shù)理統(tǒng)計(jì)法等多種方法,對(duì)第十三屆全國(guó)冬季運(yùn)動(dòng)會(huì)現(xiàn)場(chǎng)觀眾的觀賽行為進(jìn)行調(diào)查研究,通過(guò)調(diào)查分析得出如下結(jié)論:(1)本屆冬運(yùn)會(huì)現(xiàn)場(chǎng)觀眾呈現(xiàn)男女比例均衡、漢族較多、中青年居多并以高文化人口為主。(2)現(xiàn)場(chǎng)觀眾觀賽動(dòng)機(jī)明確,獲取比賽信息、門票途徑及期望票價(jià)與服務(wù)等方面特征明顯。(3)大部分觀眾有出席經(jīng)歷,而此次出席的時(shí)間與“經(jīng)營(yíng)半徑理論”不相符。(4)現(xiàn)場(chǎng)觀眾的觀賽素質(zhì)和對(duì)規(guī)則的了解程度具有明顯的差異,其文明觀賽意識(shí)較強(qiáng)。(5)交通不便、業(yè)余時(shí)間與賽事舉辦時(shí)間相沖突是影響觀眾不到現(xiàn)場(chǎng)觀賽的重要因素。(6)現(xiàn)場(chǎng)觀眾對(duì)賽會(huì)的總體滿意度較高。針對(duì)以上調(diào)查結(jié)果提出以下建議:(1)根據(jù)新疆本土情況因地制宜,運(yùn)用多種語(yǔ)言推廣本屆冬運(yùn)會(huì),吸引少數(shù)民族現(xiàn)場(chǎng)觀賽。(2)通過(guò)不同方式促進(jìn)觀眾形成良好的觀賽行為。(3)制作多樣化紀(jì)念品宣傳冬運(yùn)會(huì)理念。(4)推廣休閑體育理念,促進(jìn)生活方式轉(zhuǎn)變,讓更多的人走入賽場(chǎng),愉悅身心。(5)提高觀賽保障體系,以此提升賽會(huì)服務(wù)質(zhì)量。(6)以冬運(yùn)會(huì)為契機(jī),推廣新疆冰雪運(yùn)動(dòng),吸引疆內(nèi)外人群。
[Abstract]:Document No. 46 pointed out that the development of sports undertakings and industries is an inevitable requirement for improving the physical fitness and health level of the Chinese nation, and is conducive to meeting the diverse sports needs of the masses. Although our country sports industry develops rapidly, but the total scale is still not big, the vigor is not strong, still has some system mechanism flaw. In order to carry out the spirit of document 46, the State Sports Administration formulated the "Development Plan for Ice and Snow Sports 2016-2025" (abbreviated as "Planning" for short). It is pointed out that the development of ice and snow sports is conducive to meeting the sports and cultural needs of the masses. Important for building a healthy China and a sports power; achieving direct participation in ice and snow sports in excess of 50 million by 2025 and "bringing 300 million people to participate in ice and snow sports"; and to ensure the smooth achievement of this goal, The national ice and snow site facilities construction plan 2016-2022 was formulated by the relevant departments of the state. In the same year, the State General Administration of Sports, the State Development and Reform Commission and other 23 ministries jointly formulated the "popularizing and popularizing Plan for the masses of Winter Sports (2016-2020)", which also provided policy support for the realization of this goal. Therefore, the investigation and analysis of the behavior of the spectators at the 13th National Winter Games, the exploration of various factors that affect their on-site watching, the understanding of the audience's demand for ice and snow sports, and the effective countermeasures and suggestions are put forward. It can provide reference for the holding of winter games in our country, promote the promotion of ice and snow sports in Xinjiang and even the whole country, and promote the development of mass sports with competitive sports. By means of questionnaire, literature, mathematical statistics and other methods, this paper investigates the behavior of the spectators in the Thirteenth National Winter Games. Through the investigation and analysis, the following conclusions can be drawn: (1) the proportion of male and female audience in the Winter Games is balanced, the Han nationality is more, the middle and young people are the majority and the high educated population is the main factor.) the motive of the audience watching the match is clear, and the information of the competition is obtained. Ticket routes and expected fares and services are clearly characterized by the majority of the audience who have been present. However, the attendance time does not accord with the "business radius theory." 4) the audience's quality of watching the match and their understanding of the rules are obviously different, and their sense of civilized watching is relatively strong. The conflict between the free time and the running time is an important factor that affects the audience not watching the event on the spot. 6) the overall satisfaction of the audience to the event is high. Based on the above findings, the following suggestions are put forward: (1) according to the local conditions in Xinjiang, we should use various languages to promote this Winter Games. Attract ethnic minorities to watch the games live. 2) through different ways to promote the audience to form a good viewing behavior. 3) to produce a variety of souvenirs to promote the concept of the Winter Games. 4) to promote the concept of leisure sports, to promote lifestyle changes, and to allow more people to enter the arena. (5) improve the security system of watching the games, and improve the service quality of the games. 6) take the winter games as an opportunity to promote the ice and snow sports in Xinjiang and attract the people inside and outside Xinjiang.
【學(xué)位授予單位】：新疆師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G812.20

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