本文選題：體育媒體 + ESPN運營模式�。� 參考：《新聞戰(zhàn)線》2017年06期

【摘要】：美國ESPN秉承賽事與節(jié)目并舉之路,通過以內(nèi)容為本,注重節(jié)目的制作、包裝;貼近受眾,擴大品牌知名度;組建個性化、專業(yè)化的解說評論團隊;強強合作,資源互補,成為全世界體育有線電視媒體中的"執(zhí)牛耳者"。本文對ESPN的運營模式展開了相應的研究和分析,為我國的體育電視品牌發(fā)展提供借鑒和啟示。
[Abstract]:The United States ESPN follows the road of both events and programs, through content-based, pay attention to program production, packaging, close to the audience, expand brand awareness, set up a personalized, professional commentary team, strong cooperation, complementary resources, Become the world sports cable television media in the "ear-holder." This article has carried on the corresponding research and the analysis to the ESPN operation pattern, provides the reference and the enlightenment for the sports television brand development of our country.
【作者單位】： 廣西財經(jīng)學院體育教學部;
【基金】：廣西社會科學規(guī)劃課題:廣西民族體育產(chǎn)業(yè)與互聯(lián)網(wǎng)產(chǎn)業(yè)融合的研究(編號:15BTY002)
【分類號】：G229.712;G80-05
，

本文編號：1846425