本文選題：城市馬拉松 + 賽事��； 參考：《南京體育學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版)》2017年04期

【摘要】：通過(guò)文獻(xiàn)資料、實(shí)踐觀察等研究方法對(duì)我國(guó)馬拉松賽事熱的表現(xiàn)進(jìn)行了梳理,我國(guó)馬拉松熱表現(xiàn)在賽事規(guī)模逐年飆升,參與城市不斷擴(kuò)圍,傳播范圍迅速拓展,商業(yè)規(guī)模不斷提升等方面。馬拉松賽事在舉辦的過(guò)程中存在著以下問(wèn)題:馬拉松賽事同質(zhì)化問(wèn)題突出,馬拉松賽事功能定位單一化,馬拉松賽事服務(wù)水平亟待提升,馬拉松賽事群眾基礎(chǔ)尚待培育,賽事市場(chǎng)認(rèn)同待提升等。這些問(wèn)題如果不能得到妥善的解決,將會(huì)嚴(yán)重影響馬拉松綜合效應(yīng)的發(fā)揮,也將影響到馬拉松賽事產(chǎn)業(yè)的健康發(fā)展,甚至?xí)盒躁P(guān)聯(lián)到整個(gè)體育產(chǎn)業(yè)的發(fā)展,針對(duì)這些不足,我國(guó)馬拉松賽事舉辦應(yīng)著力從以下幾方面著手:多元化城市馬拉松賽事定位,提升馬拉松賽事運(yùn)作水平,積極拓展馬拉松賽事產(chǎn)業(yè)鏈。
[Abstract]:Through literature, practical observation and other research methods, the performance of marathon fever in China has been combed. The performance of marathon fever in China has increased year by year, the scale of race has been soaring year by year, the participating cities have been expanding constantly, and the spreading range has expanded rapidly. Business scale continues to improve, and so on. There are the following problems in the running of marathon: the homogeneity of marathon is prominent, the function of marathon is single, the service level of marathon needs to be improved, and the mass base of marathon needs to be cultivated. Competition market identity to be promoted and so on. If these problems are not properly resolved, they will seriously affect the comprehensive effect of marathon, and will also affect the healthy development of the marathon industry, and even be vicious related to the development of the entire sports industry. In view of these deficiencies, In order to hold the marathon in China, we should focus on the following aspects: the positioning of the multi-city marathon, the promotion of the running level of the marathon, and the active expansion of the industrial chain of the marathon.
【作者單位】： 四川外國(guó)語(yǔ)大學(xué)體育部;
【分類號(hào)】：G822.8
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本文編號(hào)：1834110