本文選題：太原國(guó)際馬拉松賽　切入點(diǎn)：體育賽事運(yùn)作　出處：《中北大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：太原國(guó)際馬拉松賽在取得一定成就的情況下更需要謀求完善和發(fā)展,馬拉松比賽舉辦質(zhì)量的提升關(guān)系到各個(gè)方面,但是整個(gè)賽事的運(yùn)作規(guī)劃處于核心地位,因此在了解太原市國(guó)際馬拉松比賽運(yùn)作模式的基礎(chǔ)上做出進(jìn)一步的優(yōu)化和改善,對(duì)于賽事質(zhì)量的提高必然會(huì)起到關(guān)鍵的作用。因此,本研究的目的在于通過(guò)調(diào)查太原市國(guó)際馬拉松賽的組織機(jī)構(gòu)、管理體制、組織模式、市場(chǎng)開(kāi)發(fā)現(xiàn)狀、綜合保障等方面,了解太原國(guó)際馬拉松賽的運(yùn)作規(guī)律,并找出其中所存在的各種問(wèn)題和不足,在此基礎(chǔ)上運(yùn)用體育管理學(xué)、體育經(jīng)濟(jì)學(xué)、市場(chǎng)營(yíng)銷(xiāo)學(xué)等學(xué)科的理論分析視角,進(jìn)一步探索出完善和優(yōu)化太原市國(guó)際馬拉松賽運(yùn)作模式的策略和辦法,旨在進(jìn)一步提高太原國(guó)際馬拉松賽的整體比賽質(zhì)量,提高太原國(guó)際馬拉松賽的國(guó)內(nèi)外知名度和影響力,為我國(guó)城市馬拉松賽事運(yùn)行的發(fā)展提供一個(gè)理論借鑒。同時(shí),也為太原市乃至山西省的全民健身事業(yè)發(fā)展貢獻(xiàn)自己的微薄之力。本研究以文獻(xiàn)資料法、訪談法、問(wèn)卷調(diào)查法、數(shù)理統(tǒng)計(jì)法以及邏輯分析法為研究方法,對(duì)太原國(guó)際馬拉松賽的運(yùn)作規(guī)律進(jìn)行了分析和研究,得出以下結(jié)論:(1)太原國(guó)際馬拉松賽的機(jī)構(gòu)設(shè)置和職能分配比較合理,賽事的管理體制和運(yùn)作模式有其自身優(yōu)點(diǎn),但是政府部門(mén)在整個(gè)賽事運(yùn)作過(guò)程中參與過(guò)多,不利于賽事的市場(chǎng)化發(fā)展,也不利于政府部門(mén)的職能轉(zhuǎn)變;(2)太原國(guó)際馬拉松賽項(xiàng)目設(shè)置稍欠合理,缺乏更多的親民性和娛樂(lè)性的項(xiàng)目;(3)太原國(guó)際馬拉松賽市場(chǎng)開(kāi)發(fā)有待于進(jìn)一步深化,實(shí)物產(chǎn)品市場(chǎng)需要有所突破,而無(wú)形資產(chǎn)市場(chǎng)的開(kāi)發(fā)需要進(jìn)一步拓寬;(4)太原國(guó)際馬拉松賽事的新聞媒體工作比較理想,但是需要在直播層次上進(jìn)一步提高,同時(shí)也要在直播渠道上進(jìn)一步多元化;(5)太原國(guó)際馬拉松賽的志愿者服務(wù)需要進(jìn)一步優(yōu)化,志愿者的賽前培訓(xùn)與考核、志愿者現(xiàn)場(chǎng)管理、志愿者工作補(bǔ)貼等問(wèn)題需要進(jìn)一步完善;(6)太原國(guó)際馬拉松賽在運(yùn)作細(xì)節(jié)上還存在一定問(wèn)題,公廁數(shù)量、醫(yī)護(hù)人員流動(dòng)性、現(xiàn)場(chǎng)疏導(dǎo)工作、服務(wù)指示設(shè)施等問(wèn)題需要進(jìn)一步優(yōu)化。并在此基礎(chǔ)上,提出以下建議:(1)轉(zhuǎn)變觀念,完善賽事管理體制和運(yùn)行機(jī)制;(2)以市場(chǎng)需求為導(dǎo)向,加大賽事市場(chǎng)的開(kāi)發(fā)力度;(3)統(tǒng)籌全局,打造賽事品牌;(4)整合資源,挖掘賽事價(jià)值;(5)以人為本,注重賽事細(xì)節(jié)優(yōu)化。
[Abstract]:The Taiyuan International Marathon needs to be perfected and developed even more when it has made certain achievements. The improvement of the quality of the marathon is related to all aspects, but the operation planning of the entire event is at the core. Therefore, further optimization and improvement on the basis of understanding the operation mode of Taiyuan International Marathon will certainly play a key role in improving the quality of the race. The purpose of this study is to understand the operation rules of Taiyuan International Marathon by investigating the organization, management system, organization model, market development status, comprehensive security and so on. And find out the various problems and shortcomings, on the basis of sports management, sports economics, marketing and other disciplines of theoretical analysis perspective, To further explore the strategies and methods to improve and optimize the operation mode of Taiyuan International Marathon, in order to further improve the overall competition quality of Taiyuan International Marathon, and to enhance the domestic and foreign popularity and influence of Taiyuan International Marathon, It provides a theoretical reference for the development of the running of the city marathon in China. At the same time, it also contributes to the development of the national fitness in Taiyuan City and even Shanxi Province. Mathematical statistics and logic analysis are the research methods to analyze and study the operation law of Taiyuan International Marathon, and draw the following conclusion: 1) the organization and function distribution of Taiyuan International Marathon is reasonable. The management system and operation mode of the competition have their own advantages, but the government departments participate too much in the whole process of the competition operation, which is not conducive to the development of the competition market. It is also not conducive to the transformation of the functions of government departments. (2) the setting of Taiyuan International Marathon events is slightly unreasonable, and the lack of more pro-people and recreational projects is no more than 3) the development of Taiyuan International Marathon Market needs to be further deepened. The real product market needs to be broken through, and the development of the intangible assets market needs to be further broadened.) the news media work for Taiyuan International Marathon is ideal, but it needs to be further improved at the level of live broadcasting. At the same time, it is also necessary to further diversify the channels for direct broadcasting. The volunteer service for the Taiyuan International Marathon needs to be further optimized. The training and assessment of volunteers before the race, and the management of volunteers on the spot, There are still some problems in the operation details of Taiyuan International Marathon, such as the number of public toilets, the mobility of medical and nursing personnel, and the on-site diversion work. Service indication facilities and other issues need to be further optimized. On the basis of this, the following suggestions are put forward as follows: 1) to change the concept, to perfect the competition management system and operation mechanism, and 2) to take the market demand as the guide, to increase the development of the competition market and to coordinate the overall situation. Create event brand 4) integrate resources, excavate event value 5) people-oriented, pay attention to match detail optimization.
【學(xué)位授予單位】：中北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G822.8

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