本文選題：冬奧會(huì)　切入點(diǎn)：奧運(yùn)經(jīng)濟(jì)　出處：《南京體育學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版)》2017年01期 　論文類型：期刊論文

【摘要】：2022冬奧會(huì)的產(chǎn)業(yè)化運(yùn)作關(guān)系著我國(guó)冰雪產(chǎn)業(yè)的發(fā)展前途,運(yùn)用比較法、文獻(xiàn)法、邏輯推演法,基于中國(guó)冰雪產(chǎn)業(yè)的發(fā)展現(xiàn)實(shí),發(fā)展瓶頸,著重針對(duì)我國(guó)2022冬奧會(huì)的產(chǎn)業(yè)影響做出探討,提出發(fā)展路徑的相關(guān)建議。研究表明,2022冬奧會(huì)將是我國(guó)冰雪產(chǎn)業(yè)發(fā)展不可多得的重要契機(jī)。通過直接繼承"奧運(yùn)遺產(chǎn)",借助"奧運(yùn)光環(huán)"吸引國(guó)內(nèi)市場(chǎng);加快國(guó)際標(biāo)準(zhǔn)化建立,利用奧運(yùn)"放大效應(yīng)"建立亞洲滑雪品牌,基于"奧運(yùn)引力"吸引冰雪人才等措施,短期高速使我國(guó)冰雪產(chǎn)業(yè)得以發(fā)展。
[Abstract]:The industrial operation of the 2022 Winter Olympic Games is related to the future of the ice and snow industry in China. By using the comparative method, the literature method and the logical deduction method, based on the development reality of the ice and snow industry in China, the bottleneck of the development of the ice and snow industry in China is adopted. Focusing on the industrial impact of the 2022 Winter Olympics in China, The research shows that the Winter Olympic Games will be an important opportunity for the development of China's ice and snow industry. By directly inheriting the "Olympic heritage," drawing on the "Olympic aura" to attract the domestic market, and speeding up the establishment of international standardization, Based on the measures of "Olympic gravity" to attract ice and snow talents, the short-term and high-speed development of the ice and snow industry in China has been achieved by making use of the "magnification effect" of the Olympic Games to establish the Asian ski brand.
【作者單位】： 西南大學(xué)體育學(xué)院;
【分類號(hào)】：G80-05

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本文編號(hào)：1564845