本文關(guān)鍵詞： 跆拳道 賽事 現(xiàn)狀 運(yùn)行　出處：《北京體育大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：“優(yōu)魄杯”全國(guó)大眾跆拳道系列賽是大眾跆拳道比賽的新形式,2015-2016年是開(kāi)展的第一屆,本文通過(guò)文獻(xiàn)資料法、問(wèn)卷調(diào)查法、實(shí)地考察法、專家訪談法、數(shù)理統(tǒng)計(jì)法和邏輯分析法對(duì)該系列賽的競(jìng)賽組織、各賽區(qū)的宣傳和推廣、品牌形象和文化內(nèi)涵、政府監(jiān)管等現(xiàn)狀進(jìn)行研究,旨在了解各省市、地區(qū)大眾跆拳道運(yùn)動(dòng)及其賽事的開(kāi)展情況和發(fā)展現(xiàn)狀,發(fā)現(xiàn)賽事運(yùn)行中存在的問(wèn)題,提出建議,為今后舉辦大眾跆拳道賽事提供可供參考的理論依據(jù)。研究得出如下結(jié)論:1.“優(yōu)魄杯”全國(guó)大眾跆拳道系列賽是我國(guó)大眾跆拳道比賽的新形式,2015-2016年是首屆比賽,本次比賽線上媒體宣傳只有網(wǎng)絡(luò)媒體的應(yīng)用,沒(méi)有電視媒體和平面媒體的方式,線上媒體宣傳方式單一;線下現(xiàn)場(chǎng)宣傳中主要是中場(chǎng)休息時(shí)的跆拳道特色項(xiàng)目表演,該種方式應(yīng)用較好。2.此次比賽賽事組委會(huì)的組織機(jī)構(gòu)屬于職能型結(jié)構(gòu),各職能部門(mén)設(shè)置較為全面,但具體職能需要再細(xì)化,各人員分工不明確,各部門(mén)之間的配合需加強(qiáng),尤其是檢錄區(qū)和比賽區(qū)之間的銜接。賽事缺乏專業(yè)的賽事運(yùn)作團(tuán)隊(duì)和組織管理人才。3.比賽項(xiàng)目設(shè)置有必設(shè)項(xiàng)目和選設(shè)項(xiàng)目,13個(gè)分賽區(qū)均設(shè)置有品勢(shì)和競(jìng)技比賽兩類必設(shè)項(xiàng)目,二者參賽人數(shù)最多,其中競(jìng)技參賽者多于品勢(shì)參賽者;特技、擊破和跆拳道操(舞)及其它選設(shè)項(xiàng)目,各賽區(qū)設(shè)置程度參差不齊,參賽人數(shù)較少;整體上由于各地區(qū)跆拳道發(fā)展程度不同,各賽區(qū)項(xiàng)目設(shè)置參差不齊。4.賽事組織安排上,比賽時(shí)間安排在暑假要比安排在學(xué)期周六日滿意度高;對(duì)比賽四邊形場(chǎng)地參賽者較滿意;對(duì)獎(jiǎng)勵(lì)機(jī)制參賽者較滿意。使用普通護(hù)具比電子護(hù)具滿意度高,因?yàn)槿粘Ｓ?xùn)練接觸到的護(hù)具均為普通護(hù)具,首次使用不適應(yīng),也有少數(shù)人滿意電子護(hù)具的使用,因?yàn)樗档土擞浄诌^(guò)程中的人為因素。5.報(bào)名途徑為線上發(fā)送電子郵件的形式,參賽者認(rèn)為下載報(bào)名表再發(fā)送郵件的形式過(guò)于復(fù)雜,滿意度低,中國(guó)跆拳道協(xié)會(huì)本可以提供統(tǒng)一的報(bào)名途徑,但由于報(bào)名過(guò)程中允許先報(bào)名后補(bǔ)辦相關(guān)參賽資格條件,因此給提供統(tǒng)一報(bào)名途徑造成很大困難。由此可見(jiàn)中國(guó)跆拳道協(xié)會(huì)考級(jí)制度應(yīng)加強(qiáng)規(guī)范和監(jiān)管。6.賽事贊助方面,總贊助商為“優(yōu)魄”品牌,主要負(fù)責(zé)比賽獎(jiǎng)牌、獎(jiǎng)狀及部分資金贊助。每個(gè)賽區(qū)根據(jù)自己賽區(qū)的實(shí)際情況可以自主尋求贊助,但在13個(gè)分賽區(qū)整體上贊助力度太小,體系過(guò)于簡(jiǎn)單。
[Abstract]:The National Taekwondo Series is the first popular Taekwondo competition in 2015-2016. This paper adopts the methods of literature, questionnaire, field investigation, expert interview, etc. Mathematical statistics and logic analysis are used to study the competition organization of the series, the propaganda and promotion of each competition area, the brand image and cultural connotation, the government supervision and so on, in order to understand the provinces and cities. The development and development of Taekwondo and its events in the area, the problems in the running of the events are found, and some suggestions are put forward. The conclusion of the study is as follows: 1. The National Taekwondo Series is a new form of popular Taekwondo Competition in China. 2015-2016 is the first one. The only online media promotion in this competition is the application of network media, there is no television media and print media, and the online media propaganda is single; offline live publicity is mainly a taekwondo event performance during the intermission. The organization of the organizing committee of the competition belongs to the functional structure, each functional department is set up more comprehensively, but the specific functions need to be further refined, the division of labor among the personnel is not clear, and the cooperation between the departments should be strengthened. In particular, the connection between the recording area and the competition area. There is a lack of professional competition operation team and organization and management personnel. 3. There are necessary items and selected items in the competition items, and there are two kinds of necessary items in each of the 13 competition areas. The number of participants is the most, in which the number of competitive contestants is more than that of potential contestants; the number of participants is less than that of special effects, break down, taekwondo exercises (dance) and other selected items, and the level of setting up of each competition area is not uniform, and the number of participants is relatively small; On the whole, because of the different development degree of taekwondo in different regions, the project setup of each competition area is not uniform .4.The competition time is higher in summer vacation than on Saturday and Sunday, and the participants are satisfied with the competition quadrilateral track participants. The participants were more satisfied with the reward mechanism. The use of ordinary protective gear was more satisfactory than that of electronic one, because the protection that was exposed to daily training was not suitable for the first time, and a small number of people were satisfied with the use of electronic protective gear. Because it reduces the human factor in the scoring process. 5. Registration takes the form of an online email, and contestants consider the form of downloading an application form to be too complex and less satisfying. The Chinese Taekwondo Association could have provided a unified means of registration, but since the registration process allows the first registration to be followed by the replacement of the relevant eligibility criteria, Therefore, it is very difficult to provide a unified registration channel. It can be seen from this that the Chinese Taekwondo Association's examination system should be strengthened to regulate and supervise the sponsorship of the tournament.6. the overall sponsor is the "excellent" brand, which is mainly responsible for the medals in the competition. According to the actual situation of the competition area, each area can seek the sponsorship independently, but in the 13 division overall, the sponsorship is too small, the system is too simple.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G886.9

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