本文關(guān)鍵詞： 和式太極拳 傳統(tǒng)文化 推廣模式　出處：《北京體育大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：太極拳是中國(guó)傳統(tǒng)文化、傳統(tǒng)武術(shù)、傳統(tǒng)健身和傳統(tǒng)哲學(xué)的結(jié)合體,不僅具有強(qiáng)健體魄和調(diào)節(jié)心理的功能,還能產(chǎn)生潛在的經(jīng)濟(jì)價(jià)值,同時(shí)和式太極拳進(jìn)一步走出了國(guó)門,受到全世界各國(guó)人民的歡迎。和式太極拳作為太極拳的一種,除了具有一般太極拳的特點(diǎn)之外,還有其自己獨(dú)特的特點(diǎn):合、順、中、平、輕、圓、活、柔。它內(nèi)容豐富,博大精深,并且將中國(guó)傳統(tǒng)哲學(xué)、傳統(tǒng)養(yǎng)生學(xué)、傳統(tǒng)醫(yī)學(xué)、傳統(tǒng)美學(xué)和傳統(tǒng)武術(shù)有機(jī)地結(jié)合在一起,是強(qiáng)健身心的好方法,因此我們有必要將和式太極拳發(fā)揚(yáng)光大,本課題的研究目的在于探討現(xiàn)代社會(huì)背景下和式太極拳的推廣模式研究。本文主要采用文獻(xiàn)調(diào)研法、專家訪談法、問(wèn)卷調(diào)查法和數(shù)理統(tǒng)計(jì)法等方法進(jìn)行綜合研究,將文獻(xiàn)資料、專家語(yǔ)錄和統(tǒng)計(jì)所得的調(diào)查結(jié)果進(jìn)行分類整理和分析,得出以下結(jié)果:(1)和式太極拳實(shí)用性和觀賞性俱佳,推廣渠道和內(nèi)容雖然不斷拓寬和豐富,但總體較為單一,不夠系統(tǒng),推廣途徑較少而且限制性較大,管理不健全;(2)國(guó)內(nèi)太極拳市場(chǎng)推廣潛力巨大,推廣模式及方法方面有所欠缺,太極拳的市場(chǎng)有很大一塊真空地帶,普及率較低,愛好者中的老齡化比例較高;(3)目前太極拳愛好者中穩(wěn)定收入的比例較高,其他從業(yè)者得到宣傳的機(jī)會(huì)較少,覆蓋資源不足,推廣形式單一;(4)老年人占比太高,年輕愛好者嚴(yán)重缺乏,年齡比例的嚴(yán)重不協(xié)調(diào)說(shuō)明在和式太極拳的宣傳思想和手段存在一些缺陷。由于人們對(duì)太極拳的偏見以及如今和式太極拳推廣力度不足,使得和式太極拳發(fā)展緩慢,僅僅局限于太極拳愛好者的圈子里,在青少年中的知名度很低,這不僅與青少年本身對(duì)和式太極拳了解不足和誤解有關(guān),同時(shí)也與和式太極拳自身一直以來(lái)的推廣策略不正確有關(guān)。因此我們應(yīng)該充分利用當(dāng)今社會(huì)中新媒體的優(yōu)勢(shì),在青少年中大力宣傳和式太極拳的健身價(jià)值,糾正他們對(duì)和式太極拳的偏見,使得和式太極拳能夠健康長(zhǎng)遠(yuǎn)地發(fā)展,本文從和式太極拳的歷史演變、發(fā)展現(xiàn)狀、推廣策略等方面進(jìn)行研究分析,試圖通過(guò)傳統(tǒng)和現(xiàn)代方法相互結(jié)合、互為補(bǔ)充的形式,促進(jìn)和式太極拳的蓬勃發(fā)展。
[Abstract]:Taijiquan is a combination of Chinese traditional culture, traditional martial arts, traditional fitness and traditional philosophy. It not only has the function of strengthening physique and regulating psychology, but also has potential economic value. At the same time, he Taijiquan went out of the country and was welcomed by people all over the world. As a kind of Taijiquan, it has the characteristics of general Taijiquan. It has its own unique characteristics: harmony, smooth, medium, flat, light, round, alive, soft. It is rich in content, extensive and profound, and will be Chinese traditional philosophy, traditional health science, traditional medicine. The combination of traditional aesthetics and traditional martial arts is a good way to strengthen the body and mind, so it is necessary to carry forward the harmony Taijiquan. The purpose of this research is to explore the promotion model of Taijiquan under the background of modern society. This paper mainly adopts the method of literature investigation and expert interview. The methods of questionnaire survey and mathematical statistics are comprehensively studied, and the literature, expert quotations and statistical results are classified and analyzed. We can get the following results: 1) and Taijiquan has good practicability and appreciation. Although the promotion channels and contents are widening and rich, the overall is single, not systematic, and the way of promotion is less and more restrictive. Imperfect management; (2) the domestic Taijiquan market has a great potential for promotion, and the promotion mode and methods are lacking. The market of Taijiquan has a large vacuum zone, the popularization rate is low, and the proportion of aging among the enthusiasts is higher; 3) at present, the proportion of stable income among Taijiquan enthusiasts is relatively high, other practitioners have fewer opportunities to get publicity, lack of coverage resources, and the form of promotion is single; (4) the proportion of the elderly is too high and young enthusiasts are seriously lacking. The serious disharmony of age ratio indicates that there are some defects in the propaganda thought and means of Taijiquan. Because of people's prejudice to Taijiquan and the lack of promotion of He-style Taijiquan nowadays. It makes the development of harmony Taijiquan slow, only confined to the circle of Taijiquan enthusiasts, and the popularity of young people is very low, which is not only due to the lack of understanding and misunderstanding of Taijiquan by teenagers themselves. At the same time, it is also related to the incorrect promotion strategy of the harmony Taijiquan itself. Therefore, we should make full use of the advantages of the new media in today's society, and vigorously promote the fitness value of the harmony Taijiquan among the young people. Correct their prejudice on the harmony Taijiquan, so that the harmony Taijiquan can be healthy and long-term development, this paper from the historical evolution, development status, promotion strategies and other aspects of research and analysis. This paper attempts to promote the vigorous development of Taijiquan by combining traditional and modern methods and complementing each other.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G852.11

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