本文關(guān)鍵詞：北京居民自駕車旅游行為特征研究　出處：《廣西大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 北京市 自駕車旅游者 行為特征 影響機制 發(fā)展趨勢

【摘要】：隨著中國經(jīng)濟社會的快速發(fā)展,城市居民的汽車保有量更是持續(xù)上漲,這也帶動了城市居民的自駕車旅游出行需求。作為一種新興的旅游形式,自駕車旅游呈現(xiàn)出更加自由、更有個性的特征而備受城市居民的青睞。相比于歐美國家的自駕車發(fā)展歷程,我國自駕車旅游發(fā)展起步晚,但是發(fā)展很快,特別是北上廣深等一線城市,汽車保有量很大,具有非常廣闊的市場潛力。目前國內(nèi)關(guān)于自駕車旅游的研究不多,甚至可以說是嚴重滯后于自駕車旅游產(chǎn)業(yè)的發(fā)展。檢索發(fā)現(xiàn),目前國內(nèi)的研究主要集中在自駕車旅游的市場現(xiàn)狀、影響因素以及開發(fā)措施等方面,而關(guān)于自駕車旅游者本身的研究相對較少,這對于進一步開發(fā)自駕車旅游市場非常不利。本文作者以汽車保有量最高的中國內(nèi)地城市北京為樣本,在實地調(diào)研的基礎(chǔ)上,通過調(diào)查問卷和實地訪談的形式,分析并研究該地區(qū)居民的自駕車旅游行為特征。然后以前人的相關(guān)文獻和理論基礎(chǔ)為指導(dǎo),進而構(gòu)建北京城市居民自駕車旅游的行為特征模型圖,對自駕車旅游者的行為特征做出分析,并在此基礎(chǔ)上總結(jié)了未來的發(fā)展趨勢,最后還針對現(xiàn)狀提出了針對性的建議和改進策略。本文一共分為六個部門,第一部分介紹本文研究的背景、意義、方法、框架路線和國內(nèi)外的研究現(xiàn)狀；第二部分對自駕車旅游的相關(guān)概念作了理論分析；第三部分對北京發(fā)展自駕車旅游的地理情況和現(xiàn)狀進行分析；第四部分結(jié)合調(diào)查問卷以及訪談對北京城市居民自駕車旅游的行為特征進行分析和總結(jié),進而得出北京自駕車旅游的游客行為特征。第五部分在調(diào)查問卷和實地調(diào)研的基礎(chǔ)上提出北京市居民自駕車旅游的發(fā)展趨勢和針對性建議,供旅游企業(yè)和決策部門參考；第六部分得出本文結(jié)論。
[Abstract]:With the rapid development of economic and social China, city residents car ownership is rising, which also led to the city residents self driving tourism travel demand. As a new form of tourism, self driving tourism showed more freedom, more personality and characteristics by the city residents of all ages. The development of self driving compared with western countries, China's development of self driving tourism starts late, but develops very fast, especially in the north of Guangzhou Shenzhen and other first-tier cities, car ownership is very big, has a very broad market potential. At present there are not many studies about self driving tourism, and even can be said to be seriously lags behind the development of self driving tour industry. Search found that the current domestic research mainly focuses on the market situation of self driving tourism, influencing factors and development measures, and Research on the self driving tourists themselves relatively This little, for the further development of self driving tourism market is very negative. The author takes the carownership China highest mainland city of Beijing as the sample, on the basis of the investigation, through the questionnaire and on-the-spot interviews, analysis and self driving travel behavior of residents in the area. Then the relevant literature and theoretical basis the previous instruction, then construct the graph model of Beijing city residents' behavior characteristics of self driving tour, the behavioral characteristics of the self driving tourists to make analysis, and summarized on the basis of the future development trend, finally according to the current situation and puts forward some suggestions and strategies for improvement. This paper is divided into six departments. The first part introduces the research background, significance, method, framework and route of research status at home and abroad; the second part makes a theoretical analysis on the related concept of self driving tour; The third part is the analysis on the development of Beijing geographical situation and the status of self driving tourism; the fourth part of the combination of behavior questionnaire and interview of Beijing city residents self driving tourism are analyzed and summarized, and then draw the tourists' behavior characteristics of Beijing self driving tour. The fifth part is based on the questionnaire and on-the-spot investigation on the development trend of Beijing city residents self driving tourism and suggestions for tourism enterprises and departments; the sixth part draws the conclusion of the paper.

【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G895

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本文編號：1360329