本文關(guān)鍵詞：貴州省休閑體育與旅游產(chǎn)業(yè)融合發(fā)展研究　出處：《成都體育學(xué)院》2016年碩士論文　論文類型：學(xué)位論文

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【摘要】：旅游產(chǎn)業(yè)被譽(yù)為21世紀(jì)的朝陽產(chǎn)業(yè),經(jīng)過改革開放后三十多年的發(fā)展,旅游產(chǎn)業(yè)逐漸成為我國國民經(jīng)濟(jì)體系中的又一支柱產(chǎn)業(yè)。貴州省在“十二五”規(guī)劃中將旅游業(yè)總體定位為:將旅游業(yè)培育成為推動(dòng)貴州經(jīng)濟(jì)社會(huì)實(shí)現(xiàn)又好又快、更好更快發(fā)展的戰(zhàn)略性支柱產(chǎn)業(yè),培育成為實(shí)現(xiàn)貴州人民致富脫貧,讓人民群眾更加滿意的現(xiàn)代服務(wù)業(yè)。貴州省依靠獨(dú)特的自然、生態(tài)、文化和歷史資源,搶抓中國正在步入休閑時(shí)代和全民旅游新階段的歷史機(jī)遇,在建設(shè)生態(tài)文化旅游大省,打造貴州體育產(chǎn)業(yè)和旅游產(chǎn)業(yè)的核心競(jìng)爭力。體育產(chǎn)業(yè)發(fā)展的一個(gè)重要“新常態(tài)”就是其在更大范圍、更深層上與相關(guān)產(chǎn)業(yè)的融合,而結(jié)合貴州本就是一個(gè)多民族文化的省份,以文化作為體育產(chǎn)業(yè)與旅游產(chǎn)業(yè)融合的結(jié)點(diǎn),更高地發(fā)展休閑體育產(chǎn)業(yè)是必然的趨勢(shì)。本文運(yùn)用文獻(xiàn)資料法、歸納分析法、訪談法,實(shí)地調(diào)查法等研究方法,對(duì)休閑體育產(chǎn)業(yè)與旅游產(chǎn)業(yè)融合特性進(jìn)行了研究和分析,對(duì)目前貴州省休閑體育與旅游產(chǎn)業(yè)融合的過程中還是有很多的問題進(jìn)行了梳理,例如泛商業(yè)化的問題、品牌化程度較低的問題、缺乏完整體系的問題、經(jīng)營管理的問題等。針對(duì)這些問題,文章提出貴州省休閑體育與旅游產(chǎn)業(yè)融合發(fā)展策略,為了順利實(shí)現(xiàn)休閑體育與旅游產(chǎn)業(yè)的融合,應(yīng)需要注重政府宏觀調(diào)控、深入挖掘文化內(nèi)涵、加大媒體定向宣傳、注重產(chǎn)品創(chuàng)新開發(fā)、健全產(chǎn)業(yè)制度保障。
[Abstract]:Tourism industry is known as the sunrise industry in twenty-first Century. After thirty years of development after the reform and opening up, tourism industry has gradually become another pillar industry in China's national economic system. Guizhou province in 12th Five-Year the overall positioning "plan. Tourism: tourism as a strategic pillar industry to promote the Guizhou economic society, to achieve sound and rapid development of better and faster, it becomes Guizhou rich people out of poverty, make people more satisfied with the modern service industry. Guizhou relies on its unique natural, ecological, cultural and historical resources to seize the historical opportunity that China is stepping into the new era of leisure era and the whole nation's tourism. In building an ecological and cultural tourism province, it will create the core competitiveness of Guizhou's sports industry and tourism industry. A "new normal" development of the sports industry is in a wider scope and deeper and related industries integration, combined with the Guizhou is a multi-ethnic cultural province, with culture as the sports industry and tourism industry convergence node, the higher the development of leisure sports industry is an inevitable trend. In this paper, using the method of literature and induction analysis method, interview method, field survey method and other research methods, fusion characteristics of leisure sports industry and tourism industry through the research and analysis of the current Guizhou province leisure sports and tourism industry convergence there are still many problems are summarized, such as commercialization problems, the problem of low degree of brand, the lack of a complete system of problems, management problems etc.. To solve these problems, this paper proposes the development strategies of integration of Guizhou leisure sports and tourism industry, in order to realize integration of leisure sports and tourism industry, we should need to pay attention to the government's macro-control, dig deep cultural connotation, increase media publicity, focus on product innovation oriented development, improve the industrial security system.
【學(xué)位授予單位】：成都體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G812.7;F592.7

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