發(fā)布時間：2024-12-22 07:24

　　本研究的背景是一家總部位于巴西的建筑公司奧德布雷希特(Odebrecht)的危機(jī)管理。奧德布雷希特公司在拉丁美洲擁有大量業(yè)務(wù),該公司在2014年出現(xiàn)了一個巨大的腐敗丑聞,其中涉及諸多地方政府。研究重點(diǎn)在于證明危機(jī)與公司管理層的關(guān)聯(lián),以及不同層級和不同支持領(lǐng)域能如何解決危機(jī),并以奧德布雷希特公司的案例證明危機(jī)管理不只關(guān)乎公關(guān)。此外,本文還試圖確定該公司危機(jī)產(chǎn)生的主要影響及產(chǎn)生的主要原因。本文旨在表明需要正確分析危機(jī),包括其影響和問題,因為若想作出更好的評估,必須先確定原因,從而減輕危機(jī)影響,避免今后發(fā)生類似危機(jī)。此外,本文還試圖證明在危機(jī)中對管理層問責(zé)是有用且必要的。最后,本研究旨在為其他面臨公關(guān)危機(jī)的公司提供參考,他們可以將這些發(fā)現(xiàn)運(yùn)用到類似情況中,克服挑戰(zhàn)。因此,本文遵循定性類型研究,重點(diǎn)研究危機(jī)管理、情境危機(jī)傳播、形象修復(fù)、利益相關(guān)者管理和道德領(lǐng)導(dǎo)力等管理理論。奧德布雷希特的外部和內(nèi)部環(huán)境為公司的非倫理領(lǐng)導(dǎo)層和不良的公司治理提供了證據(jù)。理解這些因素有助于基于管理派生理論提出建議,嘗試解決這些問題,同時管理和減輕危機(jī)后的影響。本文為公司內(nèi)部不同層級的管理層提出了實施計劃,以證明管理層有...

【文章頁數(shù)】：118 頁

【學(xué)位級別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1 Research Background,Purpose and Significance
        1.1.1 Research Background
        1.1.2 Research Purpose
        1.1.3 Research Significance
    1.2 Literature Review
        1.2.1 Crisis Management
        1.2.2 Situational Crisis Communication
        1.2.3 Image Restoration
        1.2.4 Unethical Leadership
        1.2.5 Corporate Governance
    1.3 Research Content and Questions
        1.3.1 Research Questions
        1.3.2 Research Content
        1.3.3 Structure of the Thesis
        1.3.4 Research Flow Chart& Contributions
    1.4 Research Methodology and Innovation
        1.4.1 Research Methodology
        1.4.2 Innovation
Chapter Two Theoretical Framework
    2.1 Crisis Management Theory
    2.2 Situational Crisis Communication Theory
    2.3 Transformational Leadership Theory
    2.4 Image Restoration Theory
    2.5 Stakeholder Theory
Chapter Three Macro& Micro Environmental Analysis
    3.1 Macro Environmental Analysis
    3.2 Macro Environmental Analysis Conclusions
    3.3 Micro Environmental Analysis
    3.4 Micro Environmental Analysis Conclusions
Chapter Four Current Situation& Problem Analysis
    4.1 Current Situation Analysis
        4.1.1 Company
        4.1.2 Regional impact
    4.2 Analysis of Problems and their Causes and Effects
        4.2.1 Analysis of Problems
        4.2.2 Causes
        4.2.3 Effects
Chapter Five Recommended Improvement Actions
    5.1 Recommended Improvements for Odebrecht’s Corporate Governance
        5.1.1 Redefining Roles,Responsibilities and Limitations
        5.1.2 Appointing a Proper Board
        5.1.3 Revising Performance Targets and Accountability
        5.1.4 Commitment to Risk Management,Compliance and Reporting adherence
    5.2 Recommended Improvements for Odebrecht’s unethical leadership
        5.2.1 Code of Conduct and Ethics Revision
        5.2.2 Complaint Channels
        5.2.3 Refining Talent Recruiting
        5.2.4 360-Degree Employee Feedback Assessment Implementation
    5.3 Recommended Improvements for Exposure& Image Restoration
        5.3.1 Tailoring Communications and Messaging
        5.3.2 Social Media and Stakeholders Communications
Chapter Six Implementation of Suggested Improvements
    6.1 Management Support
    6.2 Compliance and Legal Support
    6.3 Human Resources Support
    6.4 Communications& Marketing Support
    6.5 Finance& Accounting Support
Chapter Seven Conclusions
    7.1 Conclusions
    7.2 Research Limitations
    7.3 Direction for Further Research
References
Table of Figures
Index of Tables
Appendix
    A.Interview Leadership lessons from Mount Rushmore:an interview with James Mac Gregor Burns
    B.Odebrecht Organizational Chart



本文編號：4019651