【摘要】：對(duì)于戶外運(yùn)動(dòng)這個(gè)項(xiàng)目來(lái)說(shuō),中國(guó)的戶外市場(chǎng)極具增長(zhǎng)的潛力,但是缺乏進(jìn)行戶外運(yùn)動(dòng)的場(chǎng)所。由于場(chǎng)所缺乏正規(guī)的開(kāi)發(fā),大規(guī)模的戶外運(yùn)動(dòng)只能成為體育館以及未經(jīng)開(kāi)發(fā)大自然的一種普通的運(yùn)動(dòng)方式。隨著戶外運(yùn)動(dòng)形式越來(lái)越受到人們歡迎,人們?cè)谧分饝敉膺\(yùn)動(dòng)的同時(shí)對(duì)戶外運(yùn)動(dòng)用品也有了較高的追求,顧客對(duì)戶外運(yùn)動(dòng)專賣店的體驗(yàn)也上升到了一個(gè)新的高度。所以無(wú)論是從經(jīng)濟(jì)因素還是國(guó)力的發(fā)展,戶外運(yùn)動(dòng)專賣店在各方各面都有很好的發(fā)展前景,但是我國(guó)的戶外運(yùn)動(dòng)專賣店在設(shè)計(jì)創(chuàng)新方面還有待提高。在本論文中緊貼主題,從顧客的行為心理角度來(lái)研究專賣店的設(shè)計(jì),也根據(jù)消費(fèi)者的行為心理角度來(lái)著重分析了戶外運(yùn)動(dòng)專賣店的設(shè)計(jì)特點(diǎn),也融入了很多關(guān)于行為心理的元素;從心理行為學(xué)角度上分析了消費(fèi)者在購(gòu)物心理、購(gòu)物行為以及專賣店的空間環(huán)境對(duì)消費(fèi)心理的影響;總結(jié)了戶外運(yùn)動(dòng)專賣店在人的行為心理研究領(lǐng)域下的設(shè)計(jì)特點(diǎn)。在綠色消費(fèi)理念下總結(jié)出消費(fèi)者對(duì)戶外運(yùn)動(dòng)專賣店空間的設(shè)計(jì)生理與心理需求。本文通過(guò)實(shí)地調(diào)研方式了解到消費(fèi)者與戶外運(yùn)動(dòng)專賣店之間產(chǎn)生的各種行為心理因素,以顧客的心理行為角度來(lái)進(jìn)行戶外運(yùn)動(dòng)專賣店空間整體設(shè)計(jì)實(shí)踐,進(jìn)行平面圖、功能分區(qū)以及效果圖展現(xiàn)。
[Abstract]:For outdoor sports, China's outdoor market has great potential for growth, but there is a lack of outdoor sports venues. Due to the lack of formal development of the place, large-scale outdoor sports can only become a common way of sports in gymnasiums and undeveloped nature. With the increasing popularity of outdoor sports, people pursue outdoor sports while pursuing outdoor sports, and customers' experience of outdoor sports stores has also risen to a new height. Therefore, no matter from the development of economic factors or national strength, outdoor sports stores have a good development prospect in all sides, but the design innovation of outdoor sports stores in our country still needs to be improved. In this paper, close to the theme, from the perspective of customer behavior psychology to study the design of specialty stores, but also according to the perspective of consumer behavior psychology to focus on the analysis of outdoor sports store design characteristics, but also into a lot of elements of behavioral psychology, from the perspective of psychological behavior to analyze the impact of consumers in shopping psychology, shopping behavior and the spatial environment of specialty stores on consumer psychology. This paper summarizes the design characteristics of outdoor sports store in the field of human behavior psychology research. Under the concept of green consumption, this paper summarizes the physiological and psychological needs of consumers for the design of outdoor sports store space. Through the way of field investigation, this paper understands all kinds of behavioral psychological factors between consumers and outdoor sports stores, and carries on the overall design practice of outdoor sports store space from the perspective of customers' psychological behavior, and carries on the plan, the function division and the effect diagram display.
【學(xué)位授予單位】：吉林體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TU247

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本文編號(hào)：2508475